Illustrative previewA per-tenant AL extension that keeps HubSpot and Business Central in two-way sync
— contacts, companies, deals, products and invoices — built, installed and supported by
ECOSIRE on your tenant.
What is HubSpot CRM Connector for Business Central?
A per-tenant AL extension that keeps HubSpot and Business Central in two-way sync — contacts, companies, deals, products and invoices — built, installed and supported by ECOSIRE on your tenant. Built to order by ECOSIRE for Dynamics 365 BC (build-to-order) — indicative price from $999.00 USD; request a quote for a scoped proposal.
Key Features
Built to order, done for you
No DIY setup — a working app, built, installed and supported by ECOSIRE.
- 1
You order
Start with a one-time build price. We scope it with you at kickoff.
- 2
We build & install
ECOSIRE builds, configures and installs it on your Dynamics 365 Business Central.
- 3
Go live + support
You go live in about one working week, with two weeks of go-live support. Defects in the code we deliver are fixed free of charge.
About this Product
The HubSpot CRM Connector for Business Central is a per-tenant AL extension that ECOSIRE builds, installs and supports directly on your Business Central environment. It is not an instant Microsoft AppSource download — we scope it to your data model, deploy it to your tenant, and stay on as the maintainer.
The connector establishes a bidirectional bridge between HubSpot's CRM API (OAuth 2.0 private app) and Business Central's native REST/OData v4 endpoints. Contacts and companies sync both ways and map to BC Contact and Customer records; HubSpot deals flow into Business Central as Sales Orders at a stage you choose; posted Sales Invoices and applied payments write back to the HubSpot timeline so sales sees revenue without leaving the CRM. Your product catalog (BC Items) syncs to HubSpot line-item products so quotes and deals reference real SKUs and prices.
Under the hood we use AL table and page extensions to hold external IDs and sync state, event subscribers on posting and validation events to trigger outbound sync, and the Job Queue for scheduled, throttled batch reconciliation that respects HubSpot API rate limits. A field-level conflict resolution policy (last-write-wins, source-of-truth-per-field, or hold-for-review) is configured per object so neither system silently overwrites the other. Every sync writes to an audit log table you can inspect from a dedicated BC page.
Access is governed by a dedicated permission set, secrets are stored in Isolated Storage, and the extension installs cleanly alongside your other apps and any existing Dataverse/Power Platform integration. Because we build it to order, edge cases — your custom fields, your tax setup, your numbering — are handled in code, not worked around. ECOSIRE delivers the .app, installs it, validates the sync end to end, and supports it after go-live.
What you get
- A per-tenant Business Central AL extension (.app) built to your data model and installed on your tenant
- HubSpot private-app setup and OAuth 2.0 connection configured against your portal
- Field-mapping and conflict-resolution configuration completed for contacts, companies, deals, products and invoices
- Job Queue entries configured for scheduled reconciliation with rate-limit-safe batch sizes
- Dedicated permission set assigned to the relevant BC user groups
- Sandbox deployment with documented end-to-end sync test results before production go-live
- Admin runbook covering re-authentication, mapping changes, and audit-log review
- Post-go-live support window with bug fixes and BC/HubSpot API compatibility maintenance
Who this is for
Sales Operations Manager
Owns the HubSpot pipeline and needs deals, won opportunities and invoice status to stay accurate against Business Central without manual re-keying or CSV exports.
Business Central Administrator
Responsible for the BC tenant and wants a clean per-tenant extension with a scoped permission set, Isolated Storage secrets and an audit trail — not brittle Power Automate flows.
Finance / AR Lead
Needs posted invoices and applied payments reflected back in HubSpot so sales and finance share one revenue picture, while postings stay governed inside Business Central.
How HubSpot CRM Connector for Business Central Compares
| Criterion | ECOSIRE | Custom Build | Competitor | Dynamics 365 Business Central Native |
|---|---|---|---|---|
| Bidirectional contact, company, deal, product and invoice sync out of the box | Included | Partial support | Partial support | Not included |
| Fitted to your custom fields, tax setup and numbering | Included | Included | Not included | Not included |
| Installed and validated on your tenant by the vendor | Included | Partial support | Not included | Not included |
| Per-field conflict resolution policy | Included | Partial support | Partial support | Not included |
| Ongoing maintenance for BC and HubSpot API changes | Included | Not included | Partial support | Not included |
| Audit log of every sync operation | Included | Partial support | Partial support | Not included |
| No internal AL developer required to own the code | Included | Not included | Included | Included |
| Native HubSpot support (HubSpot is not Dataverse) | Included | Included | Included | Not included |
Frequently Asked Questions about HubSpot CRM Connector for Business Central
Is this a download from Microsoft AppSource?
No. This is a build-to-order per-tenant AL extension. ECOSIRE builds it to your data model and HubSpot portal, then installs it directly on your Business Central tenant. There is no instant AppSource listing to download — you get a connector fitted to your fields, tax setup and numbering instead of a generic app.
How long does delivery take?
A typical build is one working week from kickoff. After a short scoping call to confirm your objects, custom fields and conflict rules, we develop in a sandbox, run an end-to-end sync test you can review, then schedule production install and go-live. Complex custom-field or multi-entity setups can extend the timeline; we confirm a date during scoping.
What does ongoing support and updates include?
Every build includes a post-go-live support window for bug fixes and for keeping the extension compatible with Business Central monthly updates and HubSpot API changes. We maintain the .app, re-test after major BC releases, and can extend support or add mappings under a maintenance arrangement. You are never left holding unmaintained custom code.
Will it conflict with my existing AppSource apps or Dataverse integration?
No. It installs as a separate per-tenant extension with its own object range, permission set and Isolated Storage. It coexists with other extensions and with the standard Dataverse/Dynamics 365 Sales integration — useful if you run HubSpot for marketing/sales while keeping Dataverse for other workloads.
How are sync conflicts handled when both systems edit the same record?
Each object has a configurable per-field policy: last-write-wins by timestamp, a fixed source-of-truth per field, or hold-for-review where the change is flagged in the audit log instead of applied automatically. This prevents either system from silently overwriting the other and is set during configuration.
Which records and directions are supported?
Contacts and companies sync both ways; HubSpot deals convert into BC Sales Orders; BC Items sync out to HubSpot products; and posted Sales Invoices plus applied payments write back to the HubSpot timeline. Direction and trigger stage are configured per object, and custom-property mappings are added in code so your specific schema is respected.
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HubSpot CRM Connector for Business Central
A per-tenant AL extension that keeps HubSpot and Business Central in two-way sync — contacts, companies, deals, products and invoices — built, installed and supported by ECOSIRE on your tenant.
- Two-way contact and company sync between HubSpot and Business Central Contact/Customer records, with external-ID mapping stored in AL table extensions
- HubSpot deal-to-Sales-Order conversion triggered at a configurable deal stage, creating BC Sales Orders with mapped lines
- Write-back of posted Sales Invoices and applied payments to the HubSpot deal/company timeline
- Product catalog sync of BC Items to HubSpot line-item products including unit price and SKU