Every marketplace listing you publish either earns the click or gets buried. Amazon, eBay, Etsy, Walmart, Noon and each other channel enforce their own title length caps, bullet formats, backend keyword byte limits, and image rules — and each rewards a different mix of keywords for search rank. Managing that inside spreadsheets or a generic PIM leaves you guessing, and a single truncated title or rejected image quietly costs you conversions.

The Marketplace Listing Quality & SEO Optimizer is a build-to-order Odoo module that ECOSIRE designs, develops, installs and supports for your specific channels and catalog. It is NOT an off-the-shelf apps.odoo.com download and there is no instant download — we build it to fit your marketplaces, your product taxonomy and your brand voice, then deploy it into your Odoo (Community or Enterprise, versions 17, 18 and 19) within a typical one working week lead time.

At its core the module adds a listing-quality engine on top of your existing product records. A new marketplace.listing model (linked to product.template / product.product) holds a per-channel draft of the title, bullet points, description, backend keywords and images. Computed fields built with @api.depends calculate a live quality score for each channel, broken down into title, bullets, images and keyword sub-scores, so a merchandiser sees exactly where a listing is weak before it ever reaches the marketplace. Character and format validators encode each marketplace's real rules — title max length, allowed characters, bullet count and length, backend keyword byte budgets — and flag violations inline instead of after a rejected feed.

The AI layer turns the score into action. With one click a user generates optimized title variants, benefit-led bullet points and de-duplicated backend keywords tuned to the target channel's search algorithm, all editable in an OWL-based side panel before anything is accepted. Image checks verify count, minimum resolution and background/whitespace compliance against the channel's media policy, and A/B variant suggestions let you queue two title or image sets to compare. Everything is permissioned through ir.model.access.csv and record rules so only the right roles can approve a listing, and QWeb reports give you a printable listing-quality scorecard per product or per channel for review meetings.

Because it is native Odoo, the optimized content flows straight into your existing publishing pipeline — your marketplace connectors, website eCommerce, or an export handled over Odoo's XML-RPC / JSON-RPC API — with no copy-paste and no second system to maintain. Automated actions can re-score listings on a schedule or when a product changes, so quality never silently drifts. ECOSIRE hands over the full module source, configures it to your channels, documents it, trains your team and supports it through a defined warranty window.