Marketing and revenue teams running Odoo eCommerce and the customer portal usually hit the same wall: they need trustworthy analytics and conversion tracking, but the container-tag snippet ends up hardcoded into a theme, duplicated across pages, or firing on brittle client-side selectors that break every time the storefront markup changes. Odoo core lets you paste a <head> script through website settings, but it has no structured dataLayer, no server-confirmed purchase events, no consent gating tied to the visitor's cookie choice, and no way to enrich events with real order, product, or partner data from the ORM. The result is under-counted conversions, double-fired events, and ad spend optimized against numbers nobody trusts.

This is a build-to-order integration that ECOSIRE designs, develops, installs, and supports for your specific Odoo deployment — it is not an existing app you download and self-install. We build a dedicated module (its own __manifest__.py, models, views, and ir.model.access.csv security rules) that injects your container snippet once, globally, via an inherited QWeb <head> template, and then emits a well-typed dataLayer event stream for the moments that matter: product views, add-to-cart, begin-checkout, and — critically — a purchase event pushed on confirmed sale.order / website.sale completion rather than a fragile thank-you-page script. Because the events originate from the server, they carry accurate order totals, currency, line items with product.template and product.product identifiers, tax, and coupon data straight from the ORM.

Technically, the module centralizes configuration in a settings model (extending res.config.settings) so container IDs, environment/preview parameters, and per-event toggles are managed from the Odoo UI instead of edited in code. We wire consent handling so tags only fire once the visitor accepts the relevant cookie category, mapping Odoo's cookie bar (or your custom consent widget) to consent-mode signals. Server-side event enrichment can be exposed through a controller endpoint or, where you need externally-triggered pushes, the XML-RPC / JSON-RPC API. Automated actions and @api.depends computes can annotate records (for example, flagging which orders have already emitted a conversion) so events are idempotent and never double-count on page refresh or retry.

Delivery is a scoped engagement. We start with a short scoping call to map your exact events, consent requirements, storefront theme, and Odoo edition, then produce a fixed quote and build against a signed scope. You review the module on a staging database during UAT, we validate the event stream in the container's preview/debug mode, and only then do we deploy to production with a rollback plan. Typical delivery is one working week from confirmed scope, depending on the number of custom events and integrations. Pricing starts from $999 (indicative, single-company base scope); additional custom events, multi-company or multi-website setups, deeper consent/localization requirements, and third-party integrations (CRM, CDP, offline-conversion feeds) increase the quoted scope.

Because we deliver the full source and a git repo handover, the integration is yours to own and extend. It is built cleanly against Odoo's inheritance mechanisms — no core patching — so it upgrades predictably and coexists with your theme and other apps. We support Odoo 17.0, 18.0, and 19.0 across both Community and Enterprise, and we tell you up front which capabilities differ between editions for your specific build.