Dotdigital-Style Omnichannel Engagement

Key Features

Visual drag-and-drop journey builder in the Magento admin for multi-step, branching automation flows with wait/split/condition nodes

Unified email + SMS + web push delivery from a single journey, each channel using your own ESP/gateway credentials (SES, SendGrid, Twilio, etc.)

Behavioural triggers via Magento events and observers (cart-add, order-placed, registration, review, wishlist) — real-time, no nightly export

Live segmentation against customer groups, order history, LTV, product/category affinity, and custom EAV attributes, refreshed by cron

Drag-and-drop responsive email designer with dynamic product, price, and stock-aware content blocks

Revenue attribution dashboards (revenue-per-journey, per-channel) rendered in the admin grid with coupon/UTM last-touch tracking

Abandoned-cart, browse-abandon, post-purchase, and win-back journey templates pre-wired to the relevant Magento events

Service contracts plus GraphQL and REST endpoints so journeys and subscriber state work with headless / PWA Studio storefronts

Granular admin ACL so studio editing, sending, and reporting can be split across marketing and admin roles

Built with di.xml, plugins/interceptors, and observers — zero core-file edits, upgrade-safe across Magento minor versions

Consent and unsubscribe handling aligned to Magento newsletter subscriber state and GDPR/CAN-SPAM footers

Suppression lists, send throttling, and queue-based dispatch via Magento message queue (cron/consumer) for large lists

Works on Adobe Commerce and Magento Open Source 2.4.x; Adobe Commerce-only features (e.g., B2B company segments) wired where licensed

Admin reporting export (CSV) and per-journey conversion funnels for marketing review

Built to order, done for you

No DIY setup — a working app, built, installed and supported by ECOSIRE.

You order

Start with a one-time build price. We scope it with you at kickoff.

We build & install

ECOSIRE builds, configures and installs it on your Magento 2.

Go live + support

You go live in about 2–4 weeks, with a post-launch support window.

About this Product

Dotdigital-Style Omnichannel Engagement is a build-to-order Magento 2 extension that brings Dotdigital-class marketing automation inside your Adobe Commerce or Magento Open Source admin — no third-party SaaS seat, no per-contact billing, and no customer data leaving your stack. ECOSIRE designs, builds, installs, and supports it directly on your store.

The suite ships as a set of modules under app/code/Ecosire/Engagement*, registered through module.xml and wired with dependency injection (di.xml). A visual automation studio in the admin lets your team drag-and-drop multi-step journeys that combine email, SMS, and web push in a single flow. Behavioural entry points are captured through Magento events and observers — checkout_cart_product_add_after, sales_order_place_after, customer_register_success, catalog_product_review_save and more — so abandoned-cart, post-purchase, win-back, and browse-abandon journeys fire on real store activity, not a nightly export.

Segmentation runs against live Magento data: customer groups, order history, lifetime value, product/category affinity, and custom EAV attributes, resolved server-side and refreshed by cron. A drag-and-drop email designer outputs responsive, Magento-aware templates with dynamic product blocks and price/stock-aware content. Revenue attribution dashboards tie sends back to orders via a coupon/UTM and last-touch model, surfacing revenue-per-journey in the admin grid.

Everything respects Magento conventions: service contracts for the engagement API, admin ACL for studio/report access, plugins/interceptors rather than core edits, and GraphQL + REST endpoints for headless and PWA storefronts. Because it is custom-built per engagement, scope, ESP/SMS-gateway choice (e.g., your own SendGrid, Amazon SES, or Twilio account), and theme fit are tailored to your install — then handed over with documentation and a support window.

What you get

Custom-built Ecosire/Engagement module set installed under app/code on your Magento 2 / Adobe Commerce instance

Configured email, SMS, and push channels wired to your own ESP and SMS gateway accounts

Visual journey studio plus a starter set of journeys (abandoned cart, post-purchase, win-back) built to your requirements

Segmentation rules and revenue-attribution dashboards configured against your catalog and customer data

Database schema (db_schema.xml) and data migration scripts applied, with subscriber/consent state preserved

Admin ACL roles, cron jobs, and message-queue consumers configured and verified on staging then production

Handover documentation, admin walkthrough session, and a defined post-launch support window

Who this is for

Enterprise Adobe Commerce Marketing Lead

Wants Dotdigital-class journeys, segmentation, and attribution without paying per-contact SaaS fees or exporting customer data to a third party — all driven from inside the Magento admin their team already uses.

Ecommerce / Magento Solution Architect

Needs marketing automation that respects Magento conventions — di.xml, observers, service contracts, ACL, GraphQL — so it stays upgrade-safe across 2.4.x and integrates cleanly with a headless or PWA storefront.

Direct-to-Consumer Brand Owner

Runs a high-volume store and wants email + SMS + push from one flow, billed against their own SES/Twilio accounts, with clear revenue-per-journey reporting to justify spend.

How Dotdigital-Style Omnichannel Engagement Compares

Criterion	ECOSIRE	Custom Build	Competitor
Native email + SMS + push from one journey	Included	Partial support	Partial support
Visual drag-and-drop automation studio in admin	Included	Partial support	Included
Customer data stays inside Magento (no SaaS seat)	Included	Included	Not included
Revenue attribution dashboards per journey	Included	Partial support	Included
Built upgrade-safe (di.xml, plugins, no core edits)	Included	Partial support	Partial support
Tailored to your theme, ESP/gateway, and scope	Included	Included	Not included
No recurring per-contact licensing fees	Included	Included	Not included
Instant self-service install	Not included	Not included	Included

Frequently Asked Questions about Dotdigital-Style Omnichannel Engagement

Is this an instant download from the Adobe Commerce Marketplace?

No. This is a build-to-order extension. ECOSIRE designs, builds, installs, and configures it directly on your Magento 2 / Adobe Commerce instance for your scope, theme, and chosen ESP/SMS gateway. There is no instant Marketplace download — you receive a tailored, installed, and supported solution.

What is the typical delivery lead time?

After a short scoping call, a standard build of the core suite (journey studio, email + SMS channels, segmentation, attribution dashboard) is typically delivered in roughly 3–5 weeks. We build and validate on a staging copy first, then deploy to production during an agreed window. Larger custom scopes (extra channels, complex B2B segments, headless integration) extend the timeline, which we confirm in writing before starting.

What ongoing support and updates are included?

Each build includes a post-launch support window for bug fixes, configuration help, and compatibility checks. Because the code lives in your app/code, you own it outright. We offer optional ongoing maintenance to keep it compatible with new Magento 2.4.x patch releases and to extend journeys, channels, or reporting as your program grows.

Does my customer data leave Magento?

No. Unlike a SaaS engagement platform, subscriber, order, and behavioural data stay in your Magento database. Sends go out through ESP/SMS gateway accounts you own and control (e.g., Amazon SES, SendGrid, Twilio), so there is no per-contact SaaS billing and no third-party data residency to manage beyond your chosen delivery provider.

Will it survive Magento upgrades?

Yes — it is built the Magento-correct way. We use di.xml, plugins/interceptors, observers, db_schema.xml, and service contracts instead of editing core files, so it is upgrade-safe across 2.4.x minor and patch releases. Where Adobe Commerce-only features are used, they are gated to your license. We can include upgrade verification in an optional maintenance plan.