Illustrative previewAutomatically send personalized birthday and signup-anniversary emails or SMS with a unique,
expiring coupon to drive repeat purchases and loyalty. Built, installed and supported for your Magento 2 / Adobe Commerce store by ECOSIRE.
What is Birthday & Anniversary Marketing?
Automatically send personalized birthday and signup-anniversary emails or SMS with a unique, expiring coupon to drive repeat purchases and loyalty. Built, installed and supported for your Magento 2 / Adobe Commerce store by ECOSIRE. Built to order by ECOSIRE for Magento 2 / Adobe Commerce (build-to-order) — indicative price from $999.00 USD; request a quote for a scoped proposal.
Key Features
Built to order, done for you
No DIY setup — a working app, built, installed and supported by ECOSIRE.
- 1
You order
Start with a one-time build price. We scope it with you at kickoff.
- 2
We build & install
ECOSIRE builds, configures and installs it on your Magento 2.
- 3
Go live + support
You go live in about one working week, with two weeks of go-live support. Defects in the code we deliver are fixed free of charge.
About this Product
Birthday & Anniversary Marketing turns two predictable, high-intent moments — a customer's birthday and their signup anniversary — into automated, personalized revenue. It's a custom Magento 2 module (Ecosire_BirthdayAnniversary) we build under app/code, wired into native Magento with events.xml observers, crontab.xml schedulers, and service contracts so it stays upgrade-safe and idiomatic.
The extension adds an optional dob capture point (registration, checkout, and account dashboard) and persists the signup date already present on customer_entity. A daily cron job scans for customers whose birthday or anniversary falls within your configured lead-time window, generates a unique single-use coupon via Magento's native SalesRule (per-coupon, expiring), renders a localized email through Magento's transactional template engine, and optionally fires an SMS through your chosen gateway (Twilio, MessageBird, or an existing provider you already pay for). Every send is logged so a customer is never double-messaged in the same cycle.
Configuration lives in Stores → Configuration behind a dedicated ACL resource, so you control: lead days before the date, channel (email, SMS, or both), the SalesRule template to clone, customer-group and segment rules, and quiet-hours throttling. It works on Magento Open Source and Adobe Commerce; on Adobe Commerce we can target native Customer Segments instead of a custom rule table.
Because this is build-to-order, ECOSIRE scopes it to your theme, locale set, and SMS provider, installs it on your staging environment, runs setup:upgrade / setup:di:compile, validates a live test cycle, then deploys to production. You get the full source under app/code, an admin walkthrough, and post-launch support — not a black-box Marketplace zip.
What you get
- Custom `Ecosire_BirthdayAnniversary` module delivered as full source under `app/code`, version-pinned to your Magento/Adobe Commerce release
- Database schema (declarative `db_schema.xml`) for date capture and the send-log table, plus data patches for setup
- Admin configuration UI with ACL, system.xml fields, and an email + SMS template set matched to your theme and locales
- Installation on your staging environment including `setup:upgrade`, `setup:di:compile`, and a validated end-to-end test cycle
- SMS gateway integration wired to your chosen provider (Twilio / MessageBird / existing) with credentials handled securely via env config
- Admin walkthrough session plus written runbook covering configuration, cron, and troubleshooting
- Production deployment and a post-launch support window for fixes and adjustments
Who this is for
Retention / Lifecycle Marketer
Wants high-converting birthday and anniversary moments automated end-to-end without begging dev for one-off campaigns. Gets a self-serve admin panel to tune lead time, channel, coupon value, and segments.
Ecommerce Manager / Store Owner
Needs measurable repeat-purchase lift from the existing customer base on a fixed budget. Gets a one-time build with no per-send SaaS fee and full ownership of the source code.
Magento Developer / Technical Lead
Demands clean, upgrade-safe code that uses service contracts, native SalesRule, observers, and proper ACL — not a hacked core override. Receives readable source under app/code they can audit and extend.
How Birthday & Anniversary Marketing Compares
| Criterion | ECOSIRE | Custom Build | Competitor | Magento 2 Native |
|---|---|---|---|---|
| Automated birthday & signup-anniversary triggers via cron | Included | Partial support | Included | Not included |
| Unique per-customer single-use coupons (native SalesRule) | Included | Partial support | Partial support | Not included |
| Email + SMS dual channel with your own gateway | Included | Partial support | Partial support | Not included |
| Built, installed and supported for you (no DIY assembly) | Included | Not included | Not included | Not included |
| Full source under app/code that you own | Included | Included | Partial support | Not included |
| Adobe Commerce native Customer Segments targeting | Included | Partial support | Partial support | Partial support |
| Scoped to your theme, locales, and provider out of the box | Included | Partial support | Not included | Not included |
| No per-send or recurring SaaS fee (one-time build) | Included | Included | Partial support | Included |
Frequently Asked Questions about Birthday & Anniversary Marketing
How long does delivery take, since this is built-to-order?
Typical lead time is one working week from confirmed scope. We first agree on your channels (email, SMS, or both), SMS provider, target store views/locales, and segment rules. We then build the module, install it on your staging environment, run a live test cycle, and only deploy to production once you've signed off. Complex SMS-gateway or Adobe Commerce Customer Segment integrations can add a few days — we confirm the exact date during scoping.
What ongoing support and updates do I get after launch?
Every build includes a post-launch support window for bug fixes and configuration adjustments. Because you receive the full source under app/code, the module is yours to keep. We can also provide a longer maintenance arrangement covering Magento/Adobe Commerce version upgrades, security patch compatibility, and new features (extra coupon types, additional channels) on request.
Does this work on both Magento Open Source and Adobe Commerce?
Yes. On Magento Open Source we ship custom customer-group and segment rules backed by our own SalesRule logic. On Adobe Commerce we can target the platform's native Customer Segments directly, so your birthday/anniversary campaigns reuse segments you've already defined. We confirm which platform and edition you run during scoping and build accordingly.
How are the coupons generated and kept secure against abuse?
Each message carries a unique, single-use coupon code generated through Magento's native Magento\SalesRule engine, cloned from a template rule you configure. Codes expire after a window you set, are tied to per-customer usage limits, and are tracked in a send-log so the same customer can't be re-issued within a cycle. No shared or guessable bulk codes.
Will it slow my store down or break on the next Magento upgrade?
No. The work runs entirely in a daily cron job, off the customer request path, so storefront performance is untouched. We build with declarative schema, di.xml, observers, and service contracts — no core overrides — so the module survives setup:upgrade and minor/patch updates. For major version jumps we verify compatibility as part of a maintenance engagement.
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Birthday & Anniversary Marketing
Automatically send personalized birthday and signup-anniversary emails or SMS with a unique, expiring coupon to drive repeat purchases and loyalty. Built, installed and supported for your Magento 2 / Adobe Commerce store by ECOSIRE.
- Native birthday and signup-anniversary triggers via Magento cron (`crontab.xml`) — a daily job evaluates the date window with no manual sends
- Per-customer unique, single-use coupons generated through Magento's native `Magento\SalesRule` engine with configurable expiry and value
- Dual channel delivery: transactional email (Magento template engine) plus optional SMS via Twilio, MessageBird, or your existing gateway
- Configurable lead time — send N days before the date so the coupon arrives in time to convert