Product Information Management (PIM) for Marketplace Listings in Business Central

Key Features

Central product content repository built as Business Central table extensions on Item plus dedicated attribute and content tables, keeping enriched marketing content next to the master record (no separate PIM silo to reconcile)

Flexible attribute sets per product family/category, modeled in AL so you can enforce required, optional and channel-only attributes without abusing Item Attributes meant for filtering

Channel-specific listing templates that compose title, description, bullet points and attribute payloads per marketplace, with token/placeholder substitution from the central repository

Category-mapping engine: map your internal product categories to each marketplace's taxonomy (e.g. browse nodes / category IDs) with reusable, auditable mapping tables

Bulk image and media management — attach, order, tag and validate images and video URLs per listing, with primary-image and per-channel image-set selection

Listing validation engine that checks each draft against marketplace requirements (title length, required attributes, image count/dimensions, allowed HTML, character limits) and blocks publish on failure

Multi-language listing localization: per-locale content tables so the same item carries channel-ready titles and descriptions for each target marketplace language

Channel-ready payloads exposed via Business Central REST/OData v4 API pages (or custom API pages) so your existing marketplace connector, iPaaS or Power Automate flow can pull listings

Job Queue integration for long-running enrichment, bulk re-validation and category re-mapping so the UI stays responsive and runs are logged

Listing status workflow (Draft / Ready / Published / Needs Attention) with per-channel publish state tracked on the listing record

Event subscribers on Item create/modify so price, status or description changes flag affected listings as out-of-date for re-validation and re-publish

Dedicated permission sets separating merchandising, translation/localization and publishing duties, aligned with Business Central's permission model

Role Centers / list pages and FactBoxes for the catalog manager to triage listings needing attention across all channels at a glance

Optional Dataverse / Power Platform virtual-table surface so Power Apps and Power BI can read enriched listing data without duplicating it

Telemetry to Application Insights for validation failures and publish events, giving you an auditable record of what was pushed and what was rejected

Built to order, done for you

No DIY setup — a working app, built, installed and supported by ECOSIRE.

You order

Start with a one-time build price. We scope it with you at kickoff.

We build & install

ECOSIRE builds, configures and installs it on your Dynamics 365 Business Central.

Go live + support

You go live in about 2–4 weeks, with a post-launch support window.

About this Product

Microsoft Dynamics 365 Business Central is excellent at items, inventory and pricing, but it was never designed to be a Product Information Management (PIM) system for marketplace selling. Marketing copy lives in spreadsheets, attribute sets differ per channel, category trees never match, and "publish to Amazon/eBay/Etsy/Walmart" becomes a manual copy-paste ritual that breaks the moment a listing requirement changes.

This is a build-to-order ECOSIRE extension that closes that gap inside Business Central. We build it in AL as a per-tenant extension installed directly on your environment (cloud SaaS or on-prem), so your enriched content lives next to the items it describes — no separate PIM silo to reconcile.

What we deliver: a central content repository implemented as table extensions and dedicated attribute tables on top of Item, with channel-specific listing templates, a category-mapping engine, bulk image/media management, and per-locale listing localization. A validation engine checks every draft listing against each marketplace's requirements (title length, required attributes, image dimensions, allowed HTML) before anything is pushed, surfacing errors on the page and via telemetry.

Listings are assembled per channel and exposed through Business Central's REST/OData v4 API (or a custom API page), so your existing marketplace integrator, middleware, or Power Automate flows can pull channel-ready payloads. Long-running enrichment and validation jobs run on the Job Queue; permission sets keep merchandising, translation and publishing roles separated.

Because it is built to order, we scope it to your actual channels and attribute model, install it, and support it. You own the requirements; we own the AL.

What you get

A per-tenant Business Central extension (AL) — source plus the deployable .app file — installed on your sandbox first, then production

Data model: table extensions on Item plus the content, attribute, channel, category-mapping, media and localization tables, with the matching pages and Role Center surfaces

Channel/listing-template configuration for the specific marketplaces agreed in scope, with category-mapping tables seeded for those channels

API pages (REST/OData v4 or custom) exposing channel-ready listing payloads for your integrator or Power Automate flows, with the contract documented

Permission sets, Job Queue setup, and Application Insights telemetry wiring configured on your environment

Configuration and admin guide, an end-user runbook for the catalog/merchandising team, plus a short handover walkthrough session

Who this is for

Catalog / Merchandising Manager

Owns product content across many marketplaces. Wants one place in Business Central to enrich attributes, manage images, localize copy and see exactly which listings are incomplete or out of date — instead of juggling spreadsheets and per-channel admin panels.

E-commerce / Marketplace Operations Lead

Responsible for the integration between BC and channels. Needs clean, validated, channel-ready payloads exposed via a stable API so the existing connector or iPaaS never pushes a listing that the marketplace will reject.

Business Central Administrator / IT Lead

Cares that new functionality ships as a governed per-tenant extension with proper permission sets, Job Queue jobs and telemetry — not as customizations that block upgrades or leak data across roles.

How Product Information Management (PIM) for Marketplace Listings in Business Central Compares

Criterion	ECOSIRE	Custom Build	Competitor
Content/attributes live inside Business Central next to the Item (no separate PIM silo)	Included	Included	Partial support
Channel-specific listing templates with per-marketplace title/description/attribute composition	Included	Partial support	Partial support
Category-mapping engine from internal categories to each marketplace taxonomy	Included	Partial support	Partial support
Validation of drafts against marketplace listing requirements before publish	Included	Partial support	Partial support
Multi-language listing localization per channel/locale	Included	Partial support	Partial support
Channel-ready payloads exposed via BC REST/OData API for your connector/Power Automate	Included	Included	Partial support
Built, installed and supported on your tenant with the AL source handed over	Included	Partial support	Not included
Scoped to your exact channels and attribute model rather than a fixed feature set	Included	Included	Not included

Frequently Asked Questions about Product Information Management (PIM) for Marketplace Listings in Business Central

Is this an instant download from Microsoft AppSource?

No. This is a build-to-order extension. ECOSIRE builds it in AL to fit your channels and attribute model, then installs it as a per-tenant extension on your Business Central environment. There is no AppSource listing to click and install — we scope, build, deploy to your sandbox for sign-off, and then promote to production.

What is the typical delivery lead time?

After we agree the scope (which marketplaces, attribute model and category taxonomies), a typical first build runs about 3 to 5 weeks. We install on your sandbox early so you can review against real items, then iterate before the production install. Lead time scales with the number of channels and the complexity of your category mappings; we confirm dates in writing before starting.

Does it publish directly to Amazon, eBay, Etsy and other marketplaces by itself?

The extension centralizes, validates and assembles channel-ready listing payloads and exposes them via the BC REST/OData API. The actual push to each marketplace is done by your existing connector, an iPaaS/middleware layer, or a Power Automate flow that consumes those payloads. If you need a direct connector to a specific marketplace API, we scope that as an add-on so the PIM stays the single source of content.

How do ongoing support and updates work?

Every build includes a warranty period for defect fixes after go-live. Beyond that, ECOSIRE offers an optional support and maintenance plan covering bug fixes, compatibility with new Business Central release waves, permission/telemetry tuning, and adding new channels, attributes or category mappings as your marketplace footprint grows. Because we ship the AL source, you are never locked in.

Will this survive Business Central upgrades and respect our security?

Yes. It is delivered as a proper AL per-tenant extension using table/page extensions and event subscribers — the supported customization model — so it rides along with Microsoft's monthly and major upgrades. It ships with dedicated permission sets that separate merchandising, localization and publishing duties, and all multi-tenant data access stays within your environment's standard security boundaries.