What Is Omnichannel Retail?

Definition: Omnichannel retail is a strategy that provides customers with a seamless shopping experience across all channels — physical stores, online store, mobile app, social media, and marketplaces — with unified inventory, pricing, and customer data.

Omnichannel Retail Explained

Implementing omnichannel requires: centralized inventory management (one stock pool across all channels), unified customer profiles, consistent pricing, cross-channel order fulfillment (buy online pick up in store), and real-time data synchronization. Odoo combined with ECOSIRE marketplace connectors enables true omnichannel by syncing inventory and orders across Shopify, Amazon, eBay, and POS.

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