What Is CRM Software?

Definition: CRM (Customer Relationship Management) software manages all interactions with current and potential customers, tracking leads, opportunities, communications, and deals through a sales pipeline to improve customer relationships and drive revenue growth.

CRM Software Explained

Modern CRM systems like Odoo CRM include lead scoring, email integration, pipeline management, reporting dashboards, and marketing automation. When integrated with an ERP, CRM data flows directly into quotations, sales orders, and invoicing — eliminating double entry and providing a complete customer view from first contact to post-sale support.

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