Lazada
Alibaba-owned Southeast Asian marketplace operating in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Strongest in SG, MY, and PH.
Pros
- Strong brand presence and consumer trust in Singapore and Malaysia
- LazMall program gives premium brands a verified storefront with higher conversion
- Lazada Global Shipping (LGS) handles cross-border logistics from China and overseas
- Mature seller center with bulk upload, promotion management, and analytics
- Backed by Alibaba's technology and capital — stable platform
Cons
- Losing market share to Shopee in most countries except Singapore
- Approval and document requirements can be strict for international sellers
- Commission fees of 1-4% plus payment fees and FBL fulfillment fees
- API surface still evolving — some endpoints have rate limit headaches