Noon + Odoo Integration: Automate Your Middle East eCommerce Operations

Noon is the leading homegrown eCommerce platform in the Middle East, operating across the UAE, Saudi Arabia, and Egypt. With backing from Saudi Arabia's Public Investment Fund and a focus on regional commerce, Noon has become the go-to marketplace for businesses targeting MENA consumers.

For sellers using Odoo ERP, integrating Noon creates a seamless workflow from order receipt to delivery across the Gulf region.

MENA Market Considerations

The Middle East eCommerce market has characteristics that require specialized integration handling:

• Bilingual content — Product listings need both Arabic and English content
• Multiple currencies — AED (UAE), SAR (Saudi Arabia), EGP (Egypt)
• VAT compliance — UAE and KSA VAT at 5% and 15% respectively, with specific invoice format requirements
• Noon Express — Noon's fulfillment program requires inventory pre-positioning in Noon warehouses
• Payment mix — Credit card, Apple Pay, Tamara (BNPL), and COD all coexist
• Address formatting — Middle Eastern addresses often lack structured postal codes, requiring additional delivery instructions

Integration Data Flows

| Data | Direction | Specifics | |---|---|---| | Products | Odoo → Noon | Arabic + English content, country-specific pricing | | Inventory | Odoo → Noon | Per-country warehouse allocation | | Orders | Noon → Odoo | Including payment method and delivery type | | Fulfillment | Odoo → Noon | AWB and tracking updates | | Returns | Noon → Odoo | Return reason tracking | | Settlements | Noon → Odoo | Per-country payout reconciliation |

Noon Express (Fulfilled by Noon)

Noon Express is Noon's fulfillment service, similar to Amazon FBA:

• Inventory transfers tracked in Odoo as inter-warehouse movements to Noon Express locations
• Same-day/next-day delivery badge applied automatically to Express items
• Storage and fulfillment fees mapped to Odoo expense accounts
• Stock health monitoring — Alerts when Noon Express inventory runs low

VAT Compliance for UAE and KSA

Tax compliance in the MENA region requires precise handling:

UAE (5% VAT):

• Tax Registration Number (TRN) on all invoices
• VAT return filing compatible with FTA requirements
• Reverse charge mechanism for cross-border B2B transactions

Saudi Arabia (15% VAT):

• ZATCA e-invoicing compliance (Phase 2) with QR codes
• VAT registration number format validation
• Simplified tax invoices for B2C transactions under SAR 1,000

The Odoo integration ensures that invoices generated for Noon orders meet local tax authority requirements for each country.

Arabic Content Management

Noon requires Arabic product content for all listings. The integration supports:

• Dual-language product descriptions in Odoo (Arabic + English)
• RTL text handling in product data feeds
• Arabic search keyword optimization
• Brand name transliteration

Multi-Country Setup

For sellers operating across UAE, KSA, and Egypt:

• Separate Noon seller accounts per country connected to Odoo
• Country-specific warehouses and fulfillment rules
• Multi-currency pricelists with automatic conversion
• Consolidated P&L reporting across all MENA markets

Getting Started

1. Install the Noon Store Management module
2. Obtain Noon Partner API credentials
3. Configure connections per Noon market (UAE, KSA, Egypt)
4. Set up bilingual product content feeds
5. Configure VAT settings per country
6. Enable order sync and fulfillment workflows

Explore the Noon Store Management module or contact our team for a demo tailored to your MENA business requirements.