Meta (Facebook & Instagram) Catalog Sync for WooCommerce

Key Features

Generates a Meta-compliant product feed (XML/CSV) at a stable, signed feed URL for Commerce Manager scheduled imports

Optional direct Catalog API push for near-real-time product create/update/delete without waiting on feed re-fetch

Live price and stock sync via woocommerce_update_product, stock-status, and order-completion hooks

WP-Cron reconciliation sweep that re-validates the full catalog against Meta on a configurable schedule

Meta Pixel browser events plus server-side Conversions API (CAPI) with event_id deduplication

Full funnel events: ViewContent, AddToCart, InitiateCheckout, and Purchase with content_ids and value/currency

Variable-product support — each variation exported as an item_group_id child with its own price, stock, and image

Category and attribute mapping UI to align WooCommerce taxonomies with google_product_category and Meta fields

Dynamic-ads product sets built from WooCommerce categories, tags, or custom rules for Advantage+ catalog ads

GTIN / MPN / brand / condition field mapping with validation against Meta catalog requirements

HPOS (High-Performance Order Storage / custom order tables) compatible Purchase event sourcing

wp-admin settings screen for Meta access token, pixel ID, dataset ID, feed scheduling, and field overrides

Sale-price and availability handling so out-of-stock and on-sale items reflect correctly in Shops and ads

Optional WPML / multisite extension to publish per-language or per-site catalogs to the correct Meta locale

Built to order, done for you

No DIY setup — a working app, built, installed and supported by ECOSIRE.

You order

Start with a one-time build price. We scope it with you at kickoff.

We build & install

ECOSIRE builds, configures and installs it on your WooCommerce.

Go live + support

You go live in about 2–4 weeks, with a post-launch support window.

About this Product

Meta (Facebook & Instagram) Catalog Sync for WooCommerce is a build-to-order plugin that connects your live WooCommerce store to a Meta Commerce Catalog so your products appear — and stay accurate — across Facebook Shops, Instagram Shopping, and Advantage+ / dynamic ads.

This is not an instant marketplace download. ECOSIRE builds the plugin against your specific WooCommerce setup, installs it on your WordPress site, connects it to your Meta Business account, and supports it after go-live. You tell us your catalog structure; we ship a plugin that fits it.

The plugin generates a Meta-compliant product feed (XML/CSV at a stable feed URL, plus optional direct Catalog API push) covering variations, brand, GTIN/MPN, availability, sale price, and additional_image_link. A WordPress hook layer listens for woocommerce_update_product, stock changes, and order-driven inventory writes, so price and stock updates propagate to Meta on near-real-time webhooks rather than waiting for a stale daily import. WP-Cron handles full reconciliation sweeps.

On the tracking side, we wire the Meta Pixel plus server-side Conversions API (CAPI) events — ViewContent, AddToCart, InitiateCheckout, and Purchase — with deduplication event_id matching between browser and server so your dynamic ads optimize on clean signal even with ad-blockers and iOS restrictions.

Category and attribute mapping lets you map WooCommerce product categories and global attributes to Meta's google_product_category and custom fields, and group products into dynamic-ad product sets. The build is HPOS-aware (custom order tables), works with variable products, and can be extended for WPML / multisite catalogs. You own the code on your server — no per-product SaaS fee.

What you get

Custom-built WooCommerce plugin packaged as an installable ZIP, version-controlled and licensed to your domain

Installation and activation on your WordPress site (staging first, then production) by an ECOSIRE engineer

Meta Business / Commerce Manager connection: catalog, feed schedule or Catalog API, Pixel, and CAPI dataset wiring

Category-to-Meta and attribute mapping configured against your actual WooCommerce taxonomy

Configured wp-admin settings screen with your credentials stored securely and documented

Post-launch verification: feed validation in Commerce Manager, Pixel/CAPI event QA in Events Manager, and a sample dynamic-ads product set

Short admin guide plus a recorded walkthrough of the settings, feed URL, and event flow

Defined support and update window covering WooCommerce, WordPress, and Meta API changes

Who this is for

DTC brand running Meta dynamic ads

An ecommerce brand spending on Advantage+ catalog and retargeting ads that needs an accurate, always-fresh product catalog and clean Pixel + CAPI signal so dynamic ads stop showing wrong prices or sold-out items.

Store owner with shoppable Instagram/Facebook

A WooCommerce merchant who tags products in Instagram posts and runs Facebook Shops, and is tired of manual CSV uploads and stale stock that gets products rejected or shown as available when they're not.

Agency or in-house marketer managing the ad account

A performance marketer who owns the Meta ad account but not the WordPress codebase, and needs a reliable, supported sync that survives plugin updates and iOS/ad-blocker signal loss via server-side events.

How Meta (Facebook & Instagram) Catalog Sync for WooCommerce Compares

Criterion	ECOSIRE	Custom Build	Competitor
Live price & stock sync to Meta via WooCommerce hooks (not just daily feed)	Included	Partial support	Partial support
Server-side Conversions API with event_id deduplication	Included	Partial support	Partial support
Built, installed & connected to Meta for you	Included	Included	Not included
Custom category & attribute mapping to your exact taxonomy	Included	Included	Partial support
Dynamic-ads product sets configured at launch	Included	Partial support	Partial support
HPOS / custom order tables compatibility	Included	Partial support	Partial support
WPML / multisite multi-catalog support	Partial support	Partial support	Partial support
Ongoing support across Meta API & WooCommerce changes	Included	Not included	Partial support
You own the code on your server (no per-product SaaS fee)	Included	Included	Partial support

Frequently Asked Questions about Meta (Facebook & Instagram) Catalog Sync for WooCommerce

Is this an instant download I can install myself?

No. This is a build-to-order plugin. ECOSIRE builds it against your specific WooCommerce store, installs it on your WordPress site (staging then production), and connects it to your Meta Business account. You receive a real, installed, working integration — not a generic ZIP you have to configure alone. You do own the plugin code on your server afterward.

How long does delivery take?

Typical lead time is about 1 to 2 weeks from when we receive access to your site and Meta Business assets. A standard catalog with category mapping and Pixel + CAPI usually lands at the shorter end; large catalogs, WPML/multisite, or custom attribute logic take a little longer. We confirm a firm date after a short scoping call and work on staging first.

What ongoing support and updates are included?

Every build includes a defined post-launch support and update window. Meta changes its catalog and Conversions API requirements regularly, and WooCommerce/WordPress release updates that can affect hooks and HPOS behavior — we keep the plugin working across those changes during your support period. We can also extend support on an ongoing basis if you'd like us to monitor feed health and event quality long-term.

How do price and stock stay in sync — is it real-time?

The plugin listens to WordPress and WooCommerce hooks (product updates, stock-status changes, and order-driven inventory writes) and pushes those changes to Meta on near-real-time webhooks, with the option of a direct Catalog API push. A scheduled WP-Cron reconciliation sweep then re-validates the entire catalog so nothing drifts. It does not rely solely on a slow once-a-day feed import.

Will it work with my theme, variable products, and HPOS?

Yes. The build is HPOS-aware (High-Performance Order Storage / custom order tables) for sourcing Purchase events, exports variable products as item groups so each variation carries its own price, stock, and image, and is theme-agnostic because it works at the data and hook layer, not the storefront markup. WPML and multisite catalogs are supported as an extension.