Quick facts
- Price
- $199.00 USD
- Odoo versions
- 17, 18, 19
- Setup time
- 21 min
- License
- One-time perpetual
- Languages
- 11 languages
One-time Purchase
Drip Email Marketing & Lead Nurture Automation
Time-based drip email sequences that nurture Odoo CRM leads through the funnel automatically — built, installed and supported by ECOSIRE.
$199.00USD
No payment now. This sends a quote request to our team — we'll follow up by email with pricing and next steps.
Key Features
Multi-step drip sequences: an ordered list of drip.step records, each with its own wait delay (minutes, hours or days) before the next email fires
Enrollment triggers on CRM stage change, partner/lead tags, or a saved segment defined as an ir.filters domain — no manual list building
Conditional branching that forks the journey by engagement: opened, clicked, replied, or no-response after N days routes to different next steps
Per-step condition evaluation using standard Odoo domains so a step only sends when the lead still qualifies
Send-time windows and per-hour/per-day throttle controls to protect sender reputation and stay within warm-up limits
ir.cron scheduled action that processes due participants on a configurable cadence, dispatching mail.mail in controlled batches
Reuses your existing mail.template records and Odoo mail server, so branding, unsubscribe and DKIM/SPF setup carry over
Open, click and conversion tracking with computed KPI fields (@api.depends) rolled into a per-campaign dashboard view
Automatic chatter logging: every send, open and click is posted to the lead/partner record so sales sees the full touch history
Suppression and exit rules — a lead that converts, unsubscribes or hits a goal stage is auto-removed from the sequence
Multi-company and multi-team safe via ir.model.access.csv and record rules scoping campaigns and stats to the right company
QWeb PDF campaign report summarizing steps, audience size and engagement for stakeholder review
Optional goal/conversion definition (e.g. reaches Won stage) so conversion attribution is measured, not guessed
XML-RPC / JSON-RPC endpoints so external tools or a website form can enroll contacts into a campaign programmatically
A/B subject or template variants per step with automatic winner reporting (optional add-on scope)
About this Product
Odoo Community gives you email templates and mailings, but it has no way to string emails into a timed sequence that reacts to what a lead does — that capability lives only in the Enterprise Marketing Automation app. This build-to-order module closes that gap. ECOSIRE designs, builds, installs and supports a native drip-nurture engine on YOUR Odoo, so marketing teams can run multi-step automated journeys off CRM data without paying for Enterprise or bolting on a third-party ESP.
Why Choose Drip Email Marketing & Lead Nurture Automation
Multi-step drip sequences: an ordered list of drip.step records, each with its own wait delay (minutes, hours or days) before the next email fires
Enrollment triggers on CRM stage change, partner/lead tags, or a saved segment defined as an ir.filters domain — no manual list building
Conditional branching that forks the journey by engagement: opened, clicked, replied, or no-response after N days routes to different next steps
Per-step condition evaluation using standard Odoo domains so a step only sends when the lead still qualifies
Send-time windows and per-hour/per-day throttle controls to protect sender reputation and stay within warm-up limits
ir.cron scheduled action that processes due participants on a configurable cadence, dispatching mail.mail in controlled batches
At the core is a new drip.campaign model holding an ordered set of drip.step records, each with its own delay, email template and optional condition. Enrollment is driven by real Odoo signals: a lead entering a crm.lead stage, a partner tag being applied, or a filtered segment (ir.filters domain) matching. A scheduled action (ir.cron) wakes on a fixed cadence, evaluates every active participant, and dispatches the next mail.mail when its delay has elapsed — all logged against the record's chatter so sales sees the full touch history.
Because it's real Odoo code — proper models.Model classes, computed fields with @api.depends, XML/OWL views, ir.model.access.csv plus record rules for multi-company isolation, and QWeb reports for campaign summaries — it fits your data model instead of fighting it. Conditional branching lets a journey fork on engagement (opened vs. clicked vs. no-response), send-time windows and per-hour throttles protect deliverability and sender reputation, and open/click/conversion tracking rolls up into a dashboard so you can see which sequences actually move pipeline. It runs on Odoo 17, 18 and 19, Community or Enterprise.
This is not an instant apps.odoo.com download. ECOSIRE scopes the sequences and triggers with you, builds the module to your process, and hands it over installed and documented — typically in 2–4 weeks — with a support window and source code included.
What you get
- Complete, installable Odoo module (source code) with a clean __manifest__.py declaring dependencies, targeting your Odoo 17, 18 or 19 version
- Configured drip campaigns, steps, delays and triggers mapped to your actual CRM stages, tags and segments
- Security layer: ir.model.access.csv access rights plus record rules for multi-company / multi-team isolation, reviewed with you
- Configured ir.cron scheduled action and mail server integration validated against your existing outgoing email setup
- Admin & marketer documentation: how to build a sequence, edit steps, read the analytics dashboard, and troubleshoot sends
- Live training session (recorded) for your marketing and sales teams on running and measuring campaigns
- Post-launch support window with bug fixes and Odoo minor-version compatibility for the agreed period
- Deployment to your environment (staging then production) with a smoke test of an end-to-end sequence before go-live
Who this is for
Marketing lead on Odoo Community
Wants automated multi-touch nurture but doesn't have Enterprise Marketing Automation and doesn't want to move email into a separate paid ESP. Needs sequences driven directly off Odoo CRM data.
CRM / RevOps manager
Owns pipeline conversion and wants leads warmed automatically as they move through stages, with every touch logged in chatter and conversion measured against a goal stage — not scattered across tools.
SMB owner or sales-marketing generalist
Runs marketing and sales from one Odoo instance and wants set-and-forget follow-up so no lead goes cold, without hiring a marketing-ops specialist to wire up automation.
Installation overview
Download from ECOSIRE
Buy the license on ecosire.com and download the Drip Email Marketing & Lead Nurture Automation module ZIP from your account dashboard.
Upload to Odoo
Extract the ZIP into your Odoo custom addons folder on the server (or upload via Apps > Install from file on Odoo.sh / runbot).
Install the module
Activate Developer Mode, open Apps, click Update Apps List, search for Drip Email Marketing & Lead Nurture Automation, and press Install.
Configure settings
Open the new menu, paste your ECOSIRE license key, connect any external credentials (Shopify, Amazon, Stripe, etc.), and save.
Verify & go live
Run the built-in connection test, sync your first 10 records, and schedule the recurring cron. Contact support if anything fails.
How Drip Email Marketing & Lead Nurture Automation Compares
| Criterion | ECOSIRE | Custom Build | Competitor | Odoo Native |
|---|---|---|---|---|
| Timed multi-step sequences (delays between emails) | Native drip.step model with per-step delays | Possible but you design the state machine yourself | Varies; many are single-blast only | |
| Enrollment on CRM stage / tag / segment | Buildable but hand-wired to your triggers | |||
| Conditional branching by engagement (open/click/reply) | Built in, forks per path | Significant extra dev to model branches | Rare in off-the-shelf modules | |
| Runs without Odoo Enterprise / Marketing Automation | yes — works on Community | |||
| Fits your exact CRM stages, segments and data model | Scoped and built to your process | no — generic config only | ||
| Send-time windows & throttle / deliverability controls | You build the throttling logic | |||
| Open/click/conversion analytics dashboard | Computed KPIs + QWeb report | Extra build effort | ||
| Chatter logging of every touch on the lead | Must be added deliberately | |||
| Source code, docs, training & support window | All included at handover | Depends on your team/vendor | Support varies by publisher |
Frequently Asked Questions about Drip Email Marketing & Lead Nurture Automation
+How long until the module is delivered, and is this an instant download?
This is a build-to-order module, not an instant apps.odoo.com download. After we scope your sequences, triggers and segments together, typical delivery is 2–4 weeks depending on branching complexity and how many campaigns you need at launch. You receive it installed on your environment, documented, with an end-to-end test sequence verified before go-live.
+What support and updates are included after handover?
Every build ships with a post-launch support window covering bug fixes and compatibility with Odoo minor releases for your target line (17, 18 or 19). We hand over the full source code, so you're never locked in. Longer support/retainer terms and new-feature work (extra branches, A/B testing, new triggers) can be arranged as a follow-on scope.
+Do I need Odoo Enterprise or the Marketing Automation app?
No. That's the point of this module — it delivers timed, conditional nurture sequences natively on Odoo Community (and works on Enterprise too), without licensing the Enterprise Marketing Automation app or paying a third-party email platform per contact.
+How does a lead get enrolled into a sequence?
Enrollment fires on real Odoo signals: a crm.lead entering a specific stage, a tag being applied to a lead or partner, or membership in a saved segment defined as an ir.filters domain. You can also enroll contacts programmatically via XML-RPC/JSON-RPC or a website form. Leads that convert, unsubscribe or reach a goal stage are automatically removed.
+Which Odoo versions does it support, and will it survive an upgrade?
We build for Odoo 17, 18 and 19, Community or Enterprise. The module uses standard framework primitives — models.Model, ir.cron, mail.template, ir.model.access.csv and record rules — which keeps it upgrade-friendly. Compatibility with minor point releases on your line is covered during the support window; a major version jump is a separate, scoped migration.
+Can it do conditional branching and protect our deliverability?
Yes. Journeys can fork on engagement — opened, clicked, replied, or no-response after N days — routing each path to a different next step. Send-time windows plus per-hour and per-day throttles pace dispatch so you stay within warm-up limits and protect sender reputation, and it reuses your existing DKIM/SPF-configured mail server and unsubscribe handling.
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Related Modules
Request a quote
Drip Email Marketing & Lead Nurture Automation
Time-based drip email sequences that nurture Odoo CRM leads through the funnel automatically — built, installed and supported by ECOSIRE.
- Multi-step drip sequences: an ordered list of drip.step records, each with its own wait delay (minutes, hours or days) before the next email fires
- Enrollment triggers on CRM stage change, partner/lead tags, or a saved segment defined as an ir.filters domain — no manual list building
- Conditional branching that forks the journey by engagement: opened, clicked, replied, or no-response after N days routes to different next steps
- Per-step condition evaluation using standard Odoo domains so a step only sends when the lead still qualifies