Illustrative previewTime-based drip email sequences that nurture Odoo CRM leads through the funnel automatically
— built, installed and supported by ECOSIRE.
What is Drip Email Marketing & Lead Nurture Automation?
Time-based drip email sequences that nurture Odoo CRM leads through the funnel automatically — built, installed and supported by ECOSIRE. Built to order by ECOSIRE for Odoo 17, 18, 19 — indicative price from $999.00 USD; request a quote for a scoped proposal.
Key Features
Built to order, done for you
No DIY setup — a working app, built, installed and supported by ECOSIRE.
- 1
You order
Start with a one-time build price. We scope it with you at kickoff.
- 2
We build & install
ECOSIRE builds, configures and installs it on your Odoo.
- 3
Go live + support
You go live in about one working week, with two weeks of go-live support. Defects in the code we deliver are fixed free of charge.
Technical Specifications
- Odoo Compatibility
- Odoo 17, Odoo 18, Odoo 19
- Editions
- Enterprise & Community
- License
- Licence confirmation required
- Python Requirement
- Python 3.10+
- Database
- PostgreSQL 12+
About this Product
Odoo Community gives you email templates and mailings, but it has no way to string emails into a timed sequence that reacts to what a lead does — that capability lives only in the Enterprise Marketing Automation app. This build-to-order module closes that gap. ECOSIRE designs, builds, installs and supports a native drip-nurture engine on YOUR Odoo, so marketing teams can run multi-step automated journeys off CRM data without paying for Enterprise or bolting on a third-party ESP.
At the core is a new drip.campaign model holding an ordered set of drip.step records, each with its own delay, email template and optional condition. Enrollment is driven by real Odoo signals: a lead entering a crm.lead stage, a partner tag being applied, or a filtered segment (ir.filters domain) matching. A scheduled action (ir.cron) wakes on a fixed cadence, evaluates every active participant, and dispatches the next mail.mail when its delay has elapsed — all logged against the record's chatter so sales sees the full touch history.
Because it's real Odoo code — proper models.Model classes, computed fields with @api.depends, XML/OWL views, ir.model.access.csv plus record rules for multi-company isolation, and QWeb reports for campaign summaries — it fits your data model instead of fighting it. Conditional branching lets a journey fork on engagement (opened vs. clicked vs. no-response), send-time windows and per-hour throttles protect deliverability and sender reputation, and open/click/conversion tracking rolls up into a dashboard so you can see which sequences actually move pipeline. It runs on Odoo 17, 18 and 19, Community or Enterprise.
This is not an instant apps.odoo.com download. ECOSIRE scopes the sequences and triggers with you, builds the module to your process, and hands it over installed and documented — typically in one working week — with a support window and source code included.
What you get
- Complete, installable Odoo module (source code) with a clean __manifest__.py declaring dependencies, targeting your Odoo 17, 18 or 19 version
- Configured drip campaigns, steps, delays and triggers mapped to your actual CRM stages, tags and segments
- Security layer: ir.model.access.csv access rights plus record rules for multi-company / multi-team isolation, reviewed with you
- Configured ir.cron scheduled action and mail server integration validated against your existing outgoing email setup
- Admin & marketer documentation: how to build a sequence, edit steps, read the analytics dashboard, and troubleshoot sends
- Live training session (recorded) for your marketing and sales teams on running and measuring campaigns
- Post-launch support window with bug fixes and Odoo minor-version compatibility for the agreed period
- Deployment to your environment (staging then production) with a smoke test of an end-to-end sequence before go-live
Who this is for
Marketing lead on Odoo Community
Wants automated multi-touch nurture but doesn't have Enterprise Marketing Automation and doesn't want to move email into a separate paid ESP. Needs sequences driven directly off Odoo CRM data.
CRM / RevOps manager
Owns pipeline conversion and wants leads warmed automatically as they move through stages, with every touch logged in chatter and conversion measured against a goal stage — not scattered across tools.
SMB owner or sales-marketing generalist
Runs marketing and sales from one Odoo instance and wants set-and-forget follow-up so no lead goes cold, without hiring a marketing-ops specialist to wire up automation.
How Drip Email Marketing & Lead Nurture Automation Compares
| Criterion | ECOSIRE | Custom Build | Competitor | Odoo Native |
|---|---|---|---|---|
| Timed multi-step sequences (delays between emails) | Native drip.step model with per-step delays | Possible but you design the state machine yourself | Varies; many are single-blast only | Not included |
| Enrollment on CRM stage / tag / segment | Included | Buildable but hand-wired to your triggers | Partial support | Not included |
| Conditional branching by engagement (open/click/reply) | Built in, forks per path | Significant extra dev to model branches | Rare in off-the-shelf modules | Not included |
| Runs without Odoo Enterprise / Marketing Automation | yes — works on Community | Included | Partial support | Not included |
| Fits your exact CRM stages, segments and data model | Scoped and built to your process | Included | no — generic config only | Partial support |
| Send-time windows & throttle / deliverability controls | Included | You build the throttling logic | Partial support | Not included |
| Open/click/conversion analytics dashboard | Computed KPIs + QWeb report | Extra build effort | Partial support | Not included |
| Chatter logging of every touch on the lead | Included | Must be added deliberately | Partial support | Partial support |
| Source code, docs, training & support window | All included at handover | Depends on your team/vendor | Support varies by publisher | Not included |
Frequently Asked Questions about Drip Email Marketing & Lead Nurture Automation
How long until the module is delivered, and is this an instant download?
This is a build-to-order module, not an instant apps.odoo.com download. After we scope your sequences, triggers and segments together, typical delivery is one working week depending on branching complexity and how many campaigns you need at launch. You receive it installed on your environment, documented, with an end-to-end test sequence verified before go-live.
What support and updates are included after handover?
Every build ships with a post-launch support window covering bug fixes and compatibility with Odoo minor releases for your target line (17, 18 or 19). We hand over the full source code, so you're never locked in. Longer support/retainer terms and new-feature work (extra branches, A/B testing, new triggers) can be arranged as a follow-on scope.
Do I need Odoo Enterprise or the Marketing Automation app?
No. That's the point of this module — it delivers timed, conditional nurture sequences natively on Odoo Community (and works on Enterprise too), without licensing the Enterprise Marketing Automation app or paying a third-party email platform per contact.
How does a lead get enrolled into a sequence?
Enrollment fires on real Odoo signals: a crm.lead entering a specific stage, a tag being applied to a lead or partner, or membership in a saved segment defined as an ir.filters domain. You can also enroll contacts programmatically via XML-RPC/JSON-RPC or a website form. Leads that convert, unsubscribe or reach a goal stage are automatically removed.
Which Odoo versions does it support, and will it survive an upgrade?
We build for Odoo 17, 18 and 19, Community or Enterprise. The module uses standard framework primitives — models.Model, ir.cron, mail.template, ir.model.access.csv and record rules — which keeps it upgrade-friendly. Compatibility with minor point releases on your line is covered during the support window; a major version jump is a separate, scoped migration.
Can it do conditional branching and protect our deliverability?
Yes. Journeys can fork on engagement — opened, clicked, replied, or no-response after N days — routing each path to a different next step. Send-time windows plus per-hour and per-day throttles pace dispatch so you stay within warm-up limits and protect sender reputation, and it reuses your existing DKIM/SPF-configured mail server and unsubscribe handling.
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Drip Email Marketing & Lead Nurture Automation
Time-based drip email sequences that nurture Odoo CRM leads through the funnel automatically — built, installed and supported by ECOSIRE.
- Multi-step drip sequences: an ordered list of drip.step records, each with its own wait delay (minutes, hours or days) before the next email fires
- Enrollment triggers on CRM stage change, partner/lead tags, or a saved segment defined as an ir.filters domain — no manual list building
- Conditional branching that forks the journey by engagement: opened, clicked, replied, or no-response after N days routes to different next steps
- Per-step condition evaluation using standard Odoo domains so a step only sends when the lead still qualifies