Illustrative previewA behaviour-triggered email automation extension for Magento 2 / Adobe Commerce
— 20+ trigger events, A/B testing, segmentation and built-in analytics, built-to-order and installed by
ECOSIRE on your store.
What is Follow-Up Email Automation?
A behaviour-triggered email automation extension for Magento 2 / Adobe Commerce — 20+ trigger events, A/B testing, segmentation and built-in analytics, built-to-order and installed by ECOSIRE on your store. Built to order by ECOSIRE for Magento 2 / Adobe Commerce (build-to-order) — indicative price from $999.00 USD; request a quote for a scoped proposal.
Key Features
Built to order, done for you
No DIY setup — a working app, built, installed and supported by ECOSIRE.
- 1
You order
Start with a one-time build price. We scope it with you at kickoff.
- 2
We build & install
ECOSIRE builds, configures and installs it on your Magento 2.
- 3
Go live + support
You go live in about one working week, with two weeks of go-live support. Defects in the code we deliver are fixed free of charge.
About this Product
Follow-Up Email Automation brings lifecycle email marketing natively inside your Magento 2 or Adobe Commerce store, so you stop paying per-contact fees to an external ESP and stop syncing customer data out to a third party. It is a build-to-order extension — ECOSIRE engineers it against your exact Magento version, edition (Open Source or Adobe Commerce), theme and existing customisations, then installs and supports it on your environment. There is no instant Marketplace download.
The module ships as a standard package under app/code/Ecosire/FollowUpEmail, registered through registration.php and module.xml. It listens to 20+ Magento events via observers declared in events.xml — customer_register_success, sales_order_save_after, sales_order_invoice_save_after, review_save_after, wishlist_add_product, abandoned-cart detection, order-status transitions, birthday and win-back windows, and more. Each trigger enqueues a job processed by a dedicated cron group, so sends never block checkout or the admin.
Campaigns are built and managed from a dedicated admin section gated by its own ACL resources (Ecosire_FollowUpEmail::campaigns). Marketers get A/B testing of subject lines and body content with automatic winner selection, per-segment conditional rules evaluated against customer attributes and order history, drag-and-drop template personalization with Magento variable resolution, and cross-sell / dynamic coupon insertion using native SalesRule codes. A built-in analytics dashboard reports sends, opens, clicks, conversions and revenue per campaign and per variant.
Everything is exposed through service contracts plus REST and GraphQL endpoints for headless and PWA storefronts, and respects store-view scope, multi-website setups and customer consent flags. Delivered with installation, smoke testing on your staging environment, and a documented handover.
What you get
- Custom-built Magento 2 module under app/code/Ecosire/FollowUpEmail, version-matched to your Magento Open Source or Adobe Commerce release
- Installation and configuration on your environment (setup:upgrade, di:compile, static-content:deploy) by an ECOSIRE engineer
- Admin ACL roles, cron group and email queue configured and verified on your staging environment
- REST and GraphQL endpoints documented for headless/PWA integration
- Starter set of trigger campaigns and responsive email templates aligned to your branding
- Smoke-test report covering trigger firing, A/B split and analytics capture on staging
- Technical handover document plus admin user guide for your marketing team
- Source code ownership for your store with a defined post-launch support window
Who this is for
Retention-focused store owner
Wants repeat-purchase revenue from win-back, post-purchase and birthday flows without paying escalating per-contact fees to an external ESP — and without exporting customer data off the Magento platform.
Email / lifecycle marketer
Needs to build segmented, A/B-tested campaigns and read open/click/conversion analytics from one admin screen, with triggers tied to real Magento events rather than fragile spreadsheet imports.
Magento developer / agency lead
Wants a clean, DI-based module under app/code that uses observers, service contracts and GraphQL correctly, plays well with existing customisations, and won't collapse on the next Adobe Commerce upgrade.
How Follow-Up Email Automation Compares
| Criterion | ECOSIRE | Custom Build | Competitor | Magento 2 Native |
|---|---|---|---|---|
| Native Magento 2 architecture (observers, di.xml, service contracts, ACL) | Included | Partial support | Included | Not included |
| 20+ behaviour triggers including abandoned cart, review, wishlist and birthday | Included | Partial support | Partial support | Not included |
| Built-in A/B testing with automatic winner selection | Included | Partial support | Partial support | Not included |
| Customer data stays inside Magento (no external ESP sync) | Included | Included | Partial support | Included |
| Built, installed and smoke-tested on your store by the vendor | Included | Partial support | Not included | Not included |
| REST + GraphQL endpoints for headless / PWA storefronts | Included | Partial support | Partial support | Not included |
| Instant self-service download / immediate availability | Not included | Not included | Included | Included |
| Tailored to your exact version, edition and existing customisations | Included | Included | Not included | Not included |
Frequently Asked Questions about Follow-Up Email Automation
Is this an instant download from the Adobe Commerce Marketplace?
No. Follow-Up Email Automation is build-to-order. ECOSIRE engineers the module against your specific Magento version, edition and customisations, then installs it on your environment. You receive a real, version-matched extension rather than a generic Marketplace package.
What is the delivery lead time after I purchase?
Typical delivery is around one working week from kickoff, depending on your Magento version, the number of trigger flows you need at launch and the complexity of your existing customisations. After the discovery call we confirm a firm timeline before development starts, and we install and smoke-test on your staging environment before going live.
What ongoing support and updates are included?
Installation, staging smoke tests and a defined post-launch support window are included, covering bug fixes and compatibility help. Beyond that, ECOSIRE offers maintenance retainers for Magento/Adobe Commerce version upgrades, new trigger flows and template work. You own the source code, so you are never locked in.
Does it work with Adobe Commerce as well as Magento Open Source?
Yes. The module uses standard Magento 2 architecture — observers, di.xml, service contracts, ACL and cron — so it runs on both Magento Open Source and Adobe Commerce. We build and test against your exact edition and version, including multi-website and store-view scope.
Will it work with my headless / PWA Studio storefront?
Yes. Triggers fire server-side from Magento events regardless of the storefront, and campaign data plus subscription actions are exposed through REST and GraphQL endpoints, so a PWA Studio or custom headless frontend can integrate cleanly.
Does my customer data stay inside Magento?
Yes. Because the automation runs natively inside your Magento install, customer and order data is processed in your own database and email pipeline rather than being synced out to a third-party ESP, which simplifies your privacy and consent posture.
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Follow-Up Email Automation
A behaviour-triggered email automation extension for Magento 2 / Adobe Commerce — 20+ trigger events, A/B testing, segmentation and built-in analytics, built-to-order and installed by ECOSIRE on your store.
- 20+ behaviour triggers wired through Magento observers (events.xml): registration, order placed/invoiced/shipped, status changes, abandoned cart, product review, wishlist add, birthday and win-back windows
- A/B testing of subject line and body content with automatic statistical winner selection per campaign
- Per-segment conditional rules evaluated against customer group, lifetime value, order count, order history and custom EAV attributes
- Drag-and-drop template editor with Magento variable/personalization resolution and store-view-scoped content