Follow-Up Email Automation

Key Features

20+ behaviour triggers wired through Magento observers (events.xml): registration, order placed/invoiced/shipped, status changes, abandoned cart, product review, wishlist add, birthday and win-back windows

A/B testing of subject line and body content with automatic statistical winner selection per campaign

Per-segment conditional rules evaluated against customer group, lifetime value, order count, order history and custom EAV attributes

Drag-and-drop template editor with Magento variable/personalization resolution and store-view-scoped content

Dynamic cross-sell blocks and on-the-fly coupon generation using native Magento SalesRule codes

Built-in analytics dashboard: sends, opens, clicks, conversions and attributed revenue per campaign and per A/B variant

Dedicated cron group queue so email dispatch never blocks checkout, order save or the admin session

Admin UI gated by its own ACL resources (Ecosire_FollowUpEmail::*) for granular role permissions

Service contracts plus REST and GraphQL endpoints for headless / PWA Studio storefronts

Full multi-store, multi-website and store-view scope support with per-scope sender and template overrides

Consent and unsubscribe handling honouring customer subscription status and one-click opt-out links

Queue throttling and retry with logging via Magento's Psr\Log so deliverability issues are diagnosable

Built to order, done for you

No DIY setup — a working app, built, installed and supported by ECOSIRE.

You order

Start with a one-time build price. We scope it with you at kickoff.

We build & install

ECOSIRE builds, configures and installs it on your Magento 2.

Go live + support

You go live in about 2–4 weeks, with a post-launch support window.

About this Product

Follow-Up Email Automation brings lifecycle email marketing natively inside your Magento 2 or Adobe Commerce store, so you stop paying per-contact fees to an external ESP and stop syncing customer data out to a third party. It is a build-to-order extension — ECOSIRE engineers it against your exact Magento version, edition (Open Source or Adobe Commerce), theme and existing customisations, then installs and supports it on your environment. There is no instant Marketplace download.

The module ships as a standard package under app/code/Ecosire/FollowUpEmail, registered through registration.php and module.xml. It listens to 20+ Magento events via observers declared in events.xml — customer_register_success, sales_order_save_after, sales_order_invoice_save_after, review_save_after, wishlist_add_product, abandoned-cart detection, order-status transitions, birthday and win-back windows, and more. Each trigger enqueues a job processed by a dedicated cron group, so sends never block checkout or the admin.

Campaigns are built and managed from a dedicated admin section gated by its own ACL resources (Ecosire_FollowUpEmail::campaigns). Marketers get A/B testing of subject lines and body content with automatic winner selection, per-segment conditional rules evaluated against customer attributes and order history, drag-and-drop template personalization with Magento variable resolution, and cross-sell / dynamic coupon insertion using native SalesRule codes. A built-in analytics dashboard reports sends, opens, clicks, conversions and revenue per campaign and per variant.

Everything is exposed through service contracts plus REST and GraphQL endpoints for headless and PWA storefronts, and respects store-view scope, multi-website setups and customer consent flags. Delivered with installation, smoke testing on your staging environment, and a documented handover.

What you get

Custom-built Magento 2 module under app/code/Ecosire/FollowUpEmail, version-matched to your Magento Open Source or Adobe Commerce release

Installation and configuration on your environment (setup:upgrade, di:compile, static-content:deploy) by an ECOSIRE engineer

Admin ACL roles, cron group and email queue configured and verified on your staging environment

REST and GraphQL endpoints documented for headless/PWA integration

Starter set of trigger campaigns and responsive email templates aligned to your branding

Smoke-test report covering trigger firing, A/B split and analytics capture on staging

Technical handover document plus admin user guide for your marketing team

Source code ownership for your store with a defined post-launch support window

Who this is for

Retention-focused store owner

Wants repeat-purchase revenue from win-back, post-purchase and birthday flows without paying escalating per-contact fees to an external ESP — and without exporting customer data off the Magento platform.

Email / lifecycle marketer

Needs to build segmented, A/B-tested campaigns and read open/click/conversion analytics from one admin screen, with triggers tied to real Magento events rather than fragile spreadsheet imports.

Magento developer / agency lead

Wants a clean, DI-based module under app/code that uses observers, service contracts and GraphQL correctly, plays well with existing customisations, and won't collapse on the next Adobe Commerce upgrade.

How Follow-Up Email Automation Compares

Criterion	ECOSIRE	Custom Build	Competitor
Native Magento 2 architecture (observers, di.xml, service contracts, ACL)	Included	Partial support	Included
20+ behaviour triggers including abandoned cart, review, wishlist and birthday	Included	Partial support	Partial support
Built-in A/B testing with automatic winner selection	Included	Partial support	Partial support
Customer data stays inside Magento (no external ESP sync)	Included	Included	Partial support
Built, installed and smoke-tested on your store by the vendor	Included	Partial support	Not included
REST + GraphQL endpoints for headless / PWA storefronts	Included	Partial support	Partial support
Instant self-service download / immediate availability	Not included	Not included	Included
Tailored to your exact version, edition and existing customisations	Included	Included	Not included

Frequently Asked Questions about Follow-Up Email Automation

Is this an instant download from the Adobe Commerce Marketplace?

No. Follow-Up Email Automation is build-to-order. ECOSIRE engineers the module against your specific Magento version, edition and customisations, then installs it on your environment. You receive a real, version-matched extension rather than a generic Marketplace package.

What is the delivery lead time after I purchase?

Typical delivery is around 2 to 3 weeks from kickoff, depending on your Magento version, the number of trigger flows you need at launch and the complexity of your existing customisations. After the discovery call we confirm a firm timeline before development starts, and we install and smoke-test on your staging environment before going live.

What ongoing support and updates are included?

Installation, staging smoke tests and a defined post-launch support window are included, covering bug fixes and compatibility help. Beyond that, ECOSIRE offers maintenance retainers for Magento/Adobe Commerce version upgrades, new trigger flows and template work. You own the source code, so you are never locked in.

Does it work with Adobe Commerce as well as Magento Open Source?

Yes. The module uses standard Magento 2 architecture — observers, di.xml, service contracts, ACL and cron — so it runs on both Magento Open Source and Adobe Commerce. We build and test against your exact edition and version, including multi-website and store-view scope.

Will it work with my headless / PWA Studio storefront?

Yes. Triggers fire server-side from Magento events regardless of the storefront, and campaign data plus subscription actions are exposed through REST and GraphQL endpoints, so a PWA Studio or custom headless frontend can integrate cleanly.

Does my customer data stay inside Magento?

Yes. Because the automation runs natively inside your Magento install, customer and order data is processed in your own database and email pipeline rather than being synced out to a third-party ESP, which simplifies your privacy and consent posture.