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Lead Scoring & Routing Engine — A build-to-order Frappe app that adds rule-based and behavioral lead scoring to ERPNext CRM,  — 1/1Illustrative preview

A build-to-order Frappe app that adds rule-based and behavioral lead scoring to ERPNext CRM,

then auto-assigns every lead by round-robin, weight, or territory.

ECOSIRE scopes, builds, installs, and supports it on your bench.

What is Lead Scoring & Routing Engine?

A build-to-order Frappe app that adds rule-based and behavioral lead scoring to ERPNext CRM, then auto-assigns every lead by round-robin, weight, or territory. ECOSIRE scopes, builds, installs, and supports it on your bench. Built to order by ECOSIRE for ERPNext v15, v16 — indicative price from $999.00 USD; request a quote for a scoped proposal.

Key Features

Dedicated Frappe app and module with a `Lead Scoring Rule` DocType for weighted demographic conditions on industry, company size, source, country, and any existing custom field
`Lead Behavior Event` DocType accumulating points from tracked signals (email opens, page visits, form submits) ingested via a whitelisted `frappe.whitelist()` REST method
`hooks.py` doc events on `Lead`/`CRM Lead` (`validate`, `after_insert`, `on_update`) that recompute the score server-side, never in the browser
Server script recomputes `custom_lead_score` and derives an A/B/C/D grade against configurable threshold bands
`Lead Scoring Settings` singleton so ops tune weights, thresholds, and grade cut-offs with no code change or redeploy
Configurable `Lead Routing Rule` engine with round-robin, weighted round-robin, and territory/product-based strategies
Territory and product-interest mapping that resolves the correct owner or sales team from the lead's `territory`/country fields
Routing writes native Frappe `ToDo` assignments and sets `lead_owner`, integrating with existing Assignment Rules, notifications, and Kanban
Scheduler event (`scheduler_events` in `hooks.py`) sweeps stale, unworked, or unassigned hot leads on a configurable interval
Client script on the Lead form rendering a live score, grade badge, and next-best-action indicator for reps
Whitelisted REST endpoints to push behavioral events or re-trigger scoring from your website, marketing tool, or webhooks
Full audit trail: every scoring and routing decision logged with rule name, delta, and timestamp for sales-ops review
Role profiles and DocType permissions separating rule editors (ops) from reps who only see the scored outcome
Auto-prioritization: hot leads above a threshold jump the routing queue and can trigger notification or escalation to senior closers

Built to order, done for you

No DIY setup — a working app, built, installed and supported by ECOSIRE.

  1. 1

    You order

    Start with a one-time build price. We scope it with you at kickoff.

  2. 2

    We build & install

    ECOSIRE builds, configures and installs it on your ERPNext.

  3. 3

    Go live + support

    You go live in about one working week, with two weeks of go-live support. Defects in the code we deliver are fixed free of charge.

Technical Specifications

ERPNext Compatibility
—
License
Licence confirmation required
Python Requirement
Python 3.10+
Database
MariaDB 10.6+

About this Product

High lead volume exposes a real gap in ERPNext CRM out of the box: the Lead DocType has no native scoring, and Assignment Rule gives you basic round-robin ToDo assignment but no concept of demographic fit, behavioral intent, score thresholds, or grade-based prioritization. Sales-ops teams end up bolting scoring logic into spreadsheets or leaving reps to cherry-pick leads, so hot inbound sits unworked while low-fit leads soak up capacity. When you try to encode "score the lead, grade it, then route hot A-grade leads to senior closers by territory" using only stock ERPNext configuration, you run out of road fast.

ECOSIRE builds a proper Frappe app — its own module, not a pile of loose customizations — that closes that gap. We add a Lead Scoring Rule DocType (weighted conditions on industry, company size, source, country, and any custom field you already capture) and a Lead Behavior Event model that accumulates points from tracked signals such as email opens, website visits, form submissions, or webhook pings via a whitelisted REST endpoint. A hooks.py doc event on Lead (and optionally CRM Lead on v16) recomputes the total score on validate/after_insert through a server script, writes back a numeric custom_lead_score and a derived grade (A/B/C/D against configurable thresholds), and stamps the scoring timestamp. Nothing is hard-coded — thresholds, weights, and grade bands live in a single Lead Scoring Settings singleton so your ops team tunes them without a redeploy.

Routing runs the moment a lead crosses a threshold. We ship a configurable Lead Routing Rule engine supporting three strategies: round-robin across an eligible sales pool, weighted round-robin (a senior rep can carry a 3:1 share), and territory/product-based assignment that maps the lead's territory, country, or product interest to a specific owner or team. Assignment writes a standard Frappe ToDo and sets lead_owner, so it plugs into the native Assignment Rule, notifications, and Kanban views you already use — reps see it in the same inbox, no new UI to learn. A scheduler event sweeps stale or unassigned hot leads on an interval as a safety net, and every scoring and routing decision is logged for audit. Client scripts surface the live score, grade, and next-best-action badge directly on the Lead form. Role profiles and permissions gate who can edit rules versus who only sees the outcome.

Because this is built for your ERPNext, it fits your fields, your territories, and your sales structure — and it targets the version you actually run (Frappe/ERPNext v15 or v16). It is not a Frappe Cloud Marketplace download; there is no instant install. After you request a quotation we run a short scoping call, confirm your scoring dimensions and routing strategy, then build, install on a staging bench, and hand over. Typical delivery is one working week from confirmed scope, and you receive the installable source, a git repository, documentation, training, and a post-go-live support window.

What you get

  • Installable source code for the version we build, packaged as a proper Frappe app for your v15 or v16 bench
  • Installation and configuration on your staging bench, including `Lead Scoring Settings`, initial rules, and routing pools wired to your real territories
  • Technical documentation: DocType reference, hooks and server-script logic, REST endpoints, and scheduler jobs
  • End-user guide plus a live training session for sales-ops on tuning weights, thresholds, and routing rules
  • UAT on staging with your sample lead data, sign-off checklist, and a documented rollback plan before production
  • Post-go-live support window for bug fixes and configuration adjustments
  • Git repository handover with full commit history and branch/tag for the released version
  • Data-migration notes and re-scoring helper to backfill scores onto your existing lead pipeline

Who this is for

Sales Operations Manager

Owns lead distribution fairness and pipeline hygiene. Needs auditable, rule-driven scoring and routing that replaces spreadsheet triage and manual reassignment, tunable without engineering tickets.

Head of Sales / Revenue Leader

Wants reps spending time on the highest-fit, highest-intent leads. Needs grade-based prioritization so A-grade inbound reaches senior closers fast and nothing hot sits idle.

ERPNext Administrator

Runs the bench and cares about maintainability. Needs a clean Frappe app with proper DocTypes, hooks, permissions, and a git repo — not scattered customizations that break on the next v15/v16 update.

Marketing Operations Lead

Feeds behavioral signals into the CRM. Needs whitelisted REST endpoints to push email/website engagement events so lead scores reflect real intent, not just form-fill demographics.

How Lead Scoring & Routing Engine Compares

CriterionECOSIRECustom BuildCompetitorERPNext Native
Lead scoringRule-based + behavioral, weighted, tunable via settings singletonWhatever you build and maintain in-houseFixed scoring model, limited to its own fieldsNo native lead scoring on the Lead DocType
Grades & thresholdsConfigurable A/B/C/D bands, no redeploy to changePossible but you design and code itOften hard-coded or absentNot available
Routing strategiesRound-robin, weighted, and territory/product-basedBuild each strategy yourselfUsually round-robin onlyBasic assignment via Assignment Rule, no weighting
Behavioral signalsWhitelisted REST endpoints feed `Lead Behavior Event`You build the ingestion and storageRarely supported or add-on gatedNone
Fit to your fields & territoriesBuilt around your existing custom fields and territoriesFully bespoke by definitionFit only where its schema overlaps yoursGeneric, no scoring layer to fit
AuditabilityEvery scoring/routing decision logged with rule and deltaOnly if you build loggingVaries, often opaqueNo decision log
Ownership & handoverSource code + git repo handed over to youYou own it, and all the build effortLicensed, no source, vendor-lockedCore code, not a scoring solution
Support & deliveryScoped, built, installed, UAT'd, with a support windowYour team's time and roadmapSelf-install, community/ticket supportNo delivery — you configure it yourself

Frequently Asked Questions about Lead Scoring & Routing Engine

How long does delivery take?

This is build-to-order. After you request a quotation we run a short scoping call to confirm your scoring dimensions and routing strategy, then build, install on staging, and hand over. Typical delivery is one working week from confirmed scope, depending on how many rules, territories, and behavioral integrations you need.

Is this an instant download from the Frappe Marketplace?

No. It is not an existing marketplace app you install yourself. ECOSIRE builds it specifically for your ERPNext instance, installs it, and supports it. You receive the source code and git repository as part of handover.

Which ERPNext versions are supported?

We build against Frappe/ERPNext v15 or v16. We target the version you actually run in production so the app installs cleanly on your bench and survives standard updates. Tell us your version on the scoping call.

How does scoring actually work under the hood?

A `hooks.py` doc event on the Lead fires a server script that evaluates your `Lead Scoring Rule` records, sums weighted points from demographic conditions and accumulated `Lead Behavior Event` signals, then writes back `custom_lead_score` and a derived grade. Thresholds and weights live in a settings singleton so your team tunes them without a redeploy.

How are leads routed, and does it work with our existing assignments?

The routing engine supports round-robin, weighted round-robin, and territory/product-based assignment. It writes standard Frappe `ToDo` records and sets `lead_owner`, so it integrates with your existing Assignment Rules, notifications, and Kanban views — reps see leads in the same inbox they already use.

Can we feed in behavioral data from our website or marketing tools?

Yes. We expose whitelisted REST endpoints so your website, marketing automation, or webhooks can push events like email opens, page visits, and form submissions. Those events accumulate as `Lead Behavior Event` records and raise the lead's behavioral score in near real time.

What support and updates do we get after go-live?

Handover includes a post-go-live support window for bug fixes and configuration adjustments, plus full documentation and the git repository. Because you hold the source, your team or ours can extend it later. Ongoing enhancement or version-upgrade retainers are available separately.

Request a quote

Lead Scoring & Routing Engine

A build-to-order Frappe app that adds rule-based and behavioral lead scoring to ERPNext CRM, then auto-assigns every lead by round-robin, weight, or territory. ECOSIRE scopes, builds, installs, and supports it on your bench.

  • Dedicated Frappe app and module with a `Lead Scoring Rule` DocType for weighted demographic conditions on industry, company size, source, country, and any existing custom field
  • `Lead Behavior Event` DocType accumulating points from tracked signals (email opens, page visits, form submits) ingested via a whitelisted `frappe.whitelist()` REST method
  • `hooks.py` doc events on `Lead`/`CRM Lead` (`validate`, `after_insert`, `on_update`) that recompute the score server-side, never in the browser
  • Server script recomputes `custom_lead_score` and derives an A/B/C/D grade against configurable threshold bands

Request a Quotation

Tell us about your Lead Scoring & Routing Engine requirements and we'll send pricing, licensing options and a tailored proposal — usually within one business day.

No payment now. This sends a quote request to our team — we'll follow up by email with pricing and next steps.