Case Study

How a Pakistani IT Consultancy Improved Project Profitability by 22% with Odoo

ECOSIRE consolidated the entire project lifecycle into Odoo — from CRM lead capture through project delivery and post-delivery support. Each project was configured with budgeted hours and a cost rate per team member, providing real-time profitability dashboards that compare actual hours against budget. Timesheets were integrated directly into the project task workflow, so developers log time against specific tasks rather than a generic project. Automated weekly timesheet reminders and manager review workflows reduced missed entries. For time-and-material clients, approved timesheets automatically generate monthly invoices. The Helpdesk module captures post-delivery support tickets and tracks them against SLA terms in the original contract.

Key Facts

Location
Pakistan
Industry
Technology
Company Size
35-50 employees
Implementation
8 weeks
Apps Used
Odoo ERPProjectTimesheetsInvoicingCRMAccountingHelpdesk
Software Replaced
Jira + Harvest for time tracking + QuickBooks for invoicing

The Challenges

Invisible Project Profitability

The company ran 15-20 concurrent client projects, but profitability was only calculated after project completion — often revealing that fixed-price projects had consumed 30-40% more developer hours than estimated. With time tracking in Harvest and invoicing in QuickBooks, there was no real-time view of earned value versus actual cost on any project.

Scattered Client Communication

Sales tracked leads in a spreadsheet, project managers used Jira for tasks, and the support team used email. When a client called about an ongoing issue, it took multiple internal messages to piece together the full picture. The same client information lived in four different systems with no cross-reference.

Under-Billing and Revenue Leakage

Time-and-material contracts required accurate hour logging and timely invoicing. Developers frequently forgot to log ad-hoc meetings, debugging sessions, and client calls. An internal audit estimated 15-20% of billable hours went uninvoiced simply because they were never recorded.

The Results

22%
Project Profitability Improvement
Real-time cost tracking allowed project managers to reallocate resources before fixed-price projects exceeded budgets, improving average margin from 18% to 40%.
PKR 3.6M annually
Revenue Leakage Recovery
Improved time tracking compliance and automated invoicing recovered 18% of previously unbilled hours, adding PKR 3.6M in annual revenue.
50% faster
Client Onboarding Time
Unified CRM-to-project handoff eliminated duplicate data entry and manual setup, cutting new client onboarding from 2 weeks to 1 week.
We were profitable on paper but we had no idea which projects were actually making money. After ECOSIRE set up project-level P&L tracking, we discovered two of our largest clients were actually losing us money. We renegotiated those contracts and our overall margin jumped immediately.
Bilal Tariq, CEO

What's Next

The company is exploring ECOSIRE custom module development for automated resource planning that suggests optimal team composition based on skill requirements and availability. They also plan to launch a client portal for real-time project progress visibility.

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