Case Study

How a Pakistani Training Academy Scaled to 2,000+ Students with Odoo

ECOSIRE built a comprehensive student lifecycle system in Odoo. The Website module was configured as an enrollment portal where students browse courses, check batch availability in real time, and complete enrollment with integrated payment. CRM tracks the inquiry-to-enrollment pipeline with automated follow-ups for students who started but did not complete enrollment. Each course batch is managed as a project with structured tasks for each session, assignment, and assessment. Attendance is captured through a simple check-in interface, and quiz/assessment scores are recorded against each student profile. The Invoicing module was configured with automated installment schedules and payment reminders — overdue payments trigger escalating email/SMS sequences. Certificates are auto-generated upon course completion with unique verification codes that employers can validate through a public URL.

Key Facts

Location
Pakistan
Industry
Education
Company Size
25-35 employees
Implementation
10 weeks
Apps Used
Odoo ERPCRMWebsiteAccountingInvoicingProjectSurveysEmail Marketing
Software Replaced
Google Forms for enrollment + WhatsApp groups for communication + manual certificate printing

The Challenges

Manual Enrollment and Scheduling Chaos

The academy offered 35+ professional certification courses across IT, accounting, and digital marketing. Enrollment was handled through Google Forms, payments confirmed via bank transfer screenshots on WhatsApp, and class schedules managed in Google Sheets. When a batch was full, the admin team often did not know until after accepting additional payments, requiring awkward refund conversations.

No Student Progress Tracking

Instructors tracked attendance on paper registers that were often lost or incomplete. There was no system for recording assignment submissions, quiz scores, or project evaluations. When employers called to verify a candidate certification, staff had to search through physical files — a process that sometimes took days and occasionally failed entirely.

Revenue Leakage from Installment Defaults

Over 60% of students opted for installment payment plans. Tracking who had paid which installment was managed in a spreadsheet that was updated manually when bank transfers were confirmed. An audit revealed PKR 1.2M in outstanding installments that had not been followed up — some dating back over 6 months — simply because they fell through the cracks of the manual system.

The Results

600 to 2,000+
Student Capacity
Automated enrollment, scheduling, and administration allowed the academy to scale from 600 to 2,000+ active students without proportionally increasing staff.
94%
Payment Collection Rate
Automated installment tracking and reminder sequences improved payment collection from 78% to 94%, recovering PKR 1.8M in the first year.
40% improvement
Enrollment Conversion
Online enrollment with real-time batch availability and integrated payment reduced drop-off, improving inquiry-to-enrollment conversion by 40%.
Instant
Certificate Verification
Employer verification of student certifications went from a multi-day manual process to instant online lookup via unique verification codes.
We were turning away students because we literally could not handle more enrollment paperwork. ECOSIRE automated everything from signup to certificate issuance, and suddenly our bottleneck was not administration — it was classroom capacity. That is the kind of problem we wanted to have.
Zainab Qureshi, Academy Director

What's Next

The academy is launching online courses and plans to integrate a learning management system with Odoo for hybrid delivery. They are also exploring ECOSIRE Email Marketing automation for alumni engagement and course upselling to graduates.

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