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SAP Business OneMultichannel & PIM Tools

HubSpot CRM and Marketing Sync

A build-to-order SAP Business One add-on that keeps CRM contacts,

companies and deals in step with Business Partners, Sales Orders and A/R Invoices. Scoped, quoted and built for your company database.

Built to order

What is HubSpot CRM and Marketing Sync?

A build-to-order SAP Business One add-on that keeps CRM contacts, companies and deals in step with Business Partners, Sales Orders and A/R Invoices. Scoped, quoted and built for your company database. Built to order by ECOSIRE for SAP Business One (build-to-order) — indicative price from $999.00 USD; request a quote for a scoped proposal.

HubSpot CRM and Marketing Sync — A build-to-order SAP Business One add-on that keeps CRM contacts, companies and deals in step with Business Partners, Sales Orders and A/R Invoices

What we build

  • Bidirectional sync of CRM companies to Business Partner master records (OCRD) with configurable duplicate matching on tax ID, federal tax number, CRM ID UDF or normalised name
  • CRM contacts mapped to Business Partner contact persons (OCPR) including e-mail, telephone, role and default-contact flag
  • Ship-to and bill-to addresses written to the correct Business Partner address rows (CRD1) rather than flattened into a single address
  • Deal-to-document creation of Sales Quotations and Sales Orders via the Service Layer with resolved ItemCode, quantity, unit price, discount, tax code and warehouse per line
  • A/R Invoice (OINV) and Incoming Payment (ORCT) values pushed back onto the CRM deal and company for invoiced, paid and open-balance attribution, with credit notes netted off
  • Business Partner credit limit, account balance, Frozen status and aged open balance surfaced on the CRM company record before a rep quotes
  • UDT-driven mapping tables for item mapping, deal-stage mapping, tax code mapping, currency mapping and price list defaults, maintainable by your team without a code change
  • UDFs on Business Partner, Sales Quotation, Sales Order and A/R Invoice holding the CRM object ID, sync timestamp and last sync result for full traceability
  • UDO-based sync log so every attempted operation is a queryable SAP Business One record with authorisations, not a text file on a server
  • Error queue that captures the exact SAP Business One rejection message (blocked Business Partner, unknown item, credit limit exceeded) and writes it back to the CRM deal for the owner to fix
  • Existing SAP Business One approval procedures honoured for integration-created documents instead of a parallel approval path
  • Crystal Reports layouts combining CRM source and campaign fields held in UDFs with invoiced revenue from A/R Invoices for sales-employee and channel reporting
  • Webhook-driven near-real-time sync with signature verification, durable queue, retry with exponential backoff and rate-limit awareness in both directions
  • Optional Delivery (ODLN) status surfaced on the deal so sales can see fulfilment state without opening SAP Business One

About this Product

The problem this solves

Your sales team lives in the CRM. Your money lives in SAP Business One. Between the two sits a manual handover that costs you accuracy every single day.

A deal is marked closed-won in the CRM. Somebody re-types the customer name, the billing address, the tax ID and the line items into a Sales Order in SAP Business One. The item codes are guessed from a product name. The currency is right most of the time. Two weeks later finance raises the A/R Invoice, and nobody in the CRM knows: the deal shows a value that was an estimate, not the invoiced amount. When the CFO asks which campaign produced collected revenue rather than pipeline optimism, the answer is a spreadsheet built by hand from two exports.

The reverse direction is just as broken. A customer's credit limit is tightened in SAP Business One, but the salesperson keeps quoting. An account goes on hold; the CRM shows it as healthy. A partial delivery happens; the deal record says nothing.

What ECOSIRE builds

We build a bidirectional, per-tenant integration between your CRM tenant and your SAP Business One company database. It is a real add-on plus a middleware service — not a spreadsheet macro and not a one-off export.

Master data: contacts and companies to Business Partners

Companies map to Business Partner master records (OCRD) as customers or leads, with a configurable card-code strategy so you do not end up with duplicates: match on tax ID, on federal tax number, on a CRM record ID stored in a UDF, or on a normalised name, in a priority order you choose during scoping. Contacts map to Business Partner contact persons (OCPR) with their own e-mail, phone and role. Addresses land in the correct ship-to and bill-to rows (CRD1) rather than being flattened into one line. Payment terms, price list, sales employee, currency and default warehouse are mapped from CRM properties or defaulted per rule.

Every synced record carries a link on both sides: a UDF on the Business Partner holding the CRM object ID, and a CRM property holding the SAP Business One CardCode. That link is what makes the sync idempotent and re-runnable.

Deals to Sales Quotations and Sales Orders

When a deal reaches the stage you nominate, we create a Sales Quotation (ORDR/OQUT depending on your chosen flow) through the Service Layer. Deal line items map to document lines with resolved ItemCode, quantity, unit price, discount percent, tax code, warehouse and, where you use them, cost centre and distribution rules. Deals that fail validation — unknown item, blocked Business Partner, over credit limit — do not silently vanish: they are written to an error queue with the exact SAP Business One message and surfaced back onto the deal so the salesperson can fix the cause.

On closed-won we can convert the Quotation to a Sales Order, or create the Sales Order directly. The document number, DocEntry and a deep link back into SAP Business One are written to the deal.

Invoices, payments and real revenue attribution

This is the part that makes the CRM trustworthy. A/R Invoices (OINV) and Incoming Payments (ORCT) flow back to the deal and the company record: invoiced amount, paid amount, open balance, due date, document currency and the local-currency equivalent. Credit notes reduce the attributed figure. Your CRM reports then attribute campaigns, sources and owners to invoiced and collected revenue, not to a value somebody typed at quote time.

Credit, hold and delivery status back to sales

Credit limit, current account balance, Frozen status and the aged open balance are pushed back onto the CRM company record so a rep sees the account's real financial state before quoting. Delivery documents and their status can be surfaced on the deal for the same reason.

How it is built technically

The integration is delivered as a SAP Business One add-on plus a service component. Reads and writes into SAP Business One use the Service Layer (REST/OData) for document and master-data operations, with the DI API used where a specific object or behaviour requires it. Extensibility is done properly: UDFs for cross-system keys and sync stamps, UDTs for mapping tables (item mapping, stage mapping, currency and tax mapping) so your team can maintain mappings without a code change, and a UDO for the sync log so entries are first-class SAP Business One records with authorisations and query access. Where an order created by the integration must be reviewed before it becomes binding, we hook your existing approval procedures rather than inventing a parallel approval mechanism.

On the CRM side we consume the vendor's public REST APIs and subscribe to their webhooks, with signature verification, retry with backoff, and a durable queue so a CRM outage or an SAP Business One restart delays the sync instead of losing it. Every direction is rate-limit aware.

Reporting is available in Crystal Reports where you want SAP-side output — for example a sales-employee performance report that combines CRM source data stored in UDFs with invoiced revenue.

Who this is for

SAP Business One companies running a CRM-led sales motion: distributors, manufacturers with a quoting sales team, project-based service businesses, and any company whose marketing team is asked to prove revenue rather than lead volume. It fits best where there are between a handful and a few thousand deals per month and where item catalogues are maintained in SAP Business One as the master.

It is not the right fit if you have no CRM in place yet, or if you want SAP Business One to be driven entirely from the CRM including inventory and financial posting — that is a different, larger scope we would rather discuss honestly than under-quote.

How delivery works

1. Scoping call. We walk your actual objects: which CRM pipelines and stages matter, how your item catalogue is structured, which Business Partner fields are mandatory in your company database, your tax setup, your currencies, and whether you are on SQL Server or SAP HANA. We look at your existing UDFs so we do not collide with them.

2. Fixed quote. You get a written scope with the field-level mapping, the sync directions, the error-handling behaviour, the timeline and a fixed price. No hourly open-ended engagement.

3. Build. Typical lead time is one working week depending on mapping complexity. You get progress checkpoints, not silence.

4. Install into your test company. We install into a copy of your production company database first, load the mapping tables, and run your real data through it. You verify documents against your own expectations before anything touches production.

5. Production install and cutover. Scheduled with you, with a documented rollback. Initial back-population of existing Business Partners and open documents is handled as part of cutover.

6. Support window. A defect-fix window after go-live is included, with the length stated in your quote. Mapping changes after that are quoted as small changes — most are UDT edits your own team can make.

Everything is delivered per tenant, for your company database, with the source code and documentation handed to you.

How delivery works

  1. 1

    Scoping call

    A short call to confirm the workflow, your platform version and where the integration boundaries sit.

  2. 2

    Fixed quote

    You receive a written scope and a fixed price. Nothing is built until you approve it.

  3. 3

    Build and test

    We develop against a copy of your configuration and test it there. Typically two to four weeks.

  4. 4

    Install and support

    We install on your instance, hand over the source, and include two weeks of go-live support. Defects in the code we deliver are fixed free of charge.

What you get

  • Full source code for the SAP Business One add-on and the middleware sync service, handed over to you with no obfuscation
  • Installation into a copy of your production company database (test company) followed by a scheduled production install, both performed by us
  • Configured UDFs, UDTs and the UDO sync log created in your company database, with the field-level mapping populated from your scoping session
  • Written integration specification: every field mapping, sync direction, trigger condition and error-handling rule, signed off before build
  • Administrator runbook covering credential rotation, queue monitoring, reprocessing a failed record, and adding a new item or stage mapping
  • Live training session for your sales operations and finance users, recorded so new starters can watch it later
  • Defect-fix support window after go-live, with the duration and response expectations stated in your fixed quote

Who this is for

Sales Operations Manager

Spends the end of every month reconciling CRM deal values against what finance actually invoiced, and fielding reps who quote accounts that are on hold. Gets one linked record per customer, real invoiced figures on the deal, and credit status visible before a quote goes out.

Financial Controller

Receives Sales Orders re-typed from the CRM with wrong item codes, wrong tax codes and addresses that fail on the invoice. Gets documents created through the Service Layer with validated master data, correct tax and warehouse assignment, and existing approval procedures still enforced.

Marketing Director

Can report on leads and pipeline but cannot show which campaigns produced collected cash, because invoices never come back from the ERP. Gets invoiced and paid amounts attributed to the originating campaign and source on the CRM record, so budget decisions rest on revenue instead of pipeline.

How HubSpot CRM and Marketing Sync Compares

CriterionECOSIRECustom BuildCompetitorSAP Business One Native
Bidirectional master data sync with duplicate matchingIncludedPartial supportPartial supportNot included
Invoiced and collected revenue written back for attributionIncludedPartial supportPartial supportNot included
Mapping maintained in UDTs by your own team, no code changeIncludedNot includedPartial supportNot included
Failed documents surfaced with the exact SAP Business One messageIncludedPartial supportPartial supportNot included
Existing SAP Business One approval procedures respectedIncludedPartial supportNot includedIncluded
Source code handed over to the customerIncludedIncludedNot includedNot included
Installed into a test company before productionIncludedPartial supportPartial supportNot included
Fixed price agreed before build startsIncludedNot includedPartial supportNot included

Frequently asked questions

Is this ready to download and install today?
No. Every ECOSIRE app is built to order for your specific company database and CRM tenant. After a scoping call you receive a fixed quote, then we build it. Typical lead time is one working week depending on how complex your item and tax mapping is. There is no instant download and no free trial version, because the software is written against your configuration.
Which SAP Business One versions and databases are supported?
SAP Business One 10.0 on Microsoft SQL Server and on SAP HANA, both on-premise and cloud-hosted. The integration requires the Service Layer to be reachable from where the sync service runs, and a licensed SAP Business One user for the integration to authenticate as. If you are on an older release we will tell you during scoping whether it is feasible rather than promising it and discovering the problem later.
What happens when a deal cannot become a Sales Order?
Nothing is silently dropped. If SAP Business One rejects the document — blocked Business Partner, unknown item code, credit limit exceeded, closed posting period — the exact SAP message is captured in the UDO sync log and written back onto the CRM deal. The record stays in the error queue and can be reprocessed after the cause is fixed, without creating a duplicate.
Will this create duplicate Business Partners?
That is the risk we design against first. Matching runs in a priority order you set during scoping — tax ID, federal tax number, the CRM record ID stored in a UDF, then a normalised name comparison — and unmatched records can either create a new Business Partner or land in a review queue for a human. Once matched, both records store the other system's key, so subsequent syncs update instead of insert.
Which direction is authoritative if the same field changes in both systems?
You decide per field group during scoping, and it is written into the specification. A common setup makes SAP Business One authoritative for item catalogue, pricing, credit limit and payment terms, while the CRM stays authoritative for contact details, deal stage and campaign attribution. The mapping table records the winning side, so behaviour is explicit rather than emergent.
Do we need to give up our existing approval procedures?
No, and we would advise against it. Documents created by the integration go through your existing SAP Business One approval procedures. If an order needs a manager's approval, it becomes a draft awaiting approval exactly as a manually entered one would, and the resulting status is reflected back on the CRM deal.

Request a Quotation

Tell us about your HubSpot CRM and Marketing Sync requirements and we'll send pricing, licensing options and a tailored proposal — usually within one business day.

No payment now. This sends a quote request to our team — we'll follow up by email with pricing and next steps.

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