Odoo Subscriptions: Complete Recurring Revenue Management Guide
Odoo Subscriptions automates the management of recurring revenue businesses, handling subscription creation, billing cycles, renewals, upsells, and churn tracking in a unified platform. The module supports flexible billing intervals (monthly, quarterly, annual), tiered pricing plans, and add-on products that customers can modify through a self-service portal. Revenue dashboards display monthly recurring revenue (MRR), annual recurring revenue (ARR), churn rate, customer lifetime value, and revenue growth trends that help businesses optimize pricing and retention strategies. Automated email sequences handle renewal reminders, payment failure notifications, and win-back campaigns for churned subscribers.
Key Features
Everything included in the Odoo Subscriptions: Complete Recurring Revenue Management Guide module.
Flexible Billing Cycles
Configure monthly, quarterly, annual, or custom billing intervals per subscription plan with prorated charges for mid-cycle upgrades and downgrades.
Subscription Portal
Let customers view their subscription details, upgrade or downgrade plans, add products, update payment methods, and manage renewals through a self-service portal.
MRR & ARR Dashboards
Track monthly and annual recurring revenue, new MRR, expansion MRR, contraction MRR, and churned MRR with time-series charts and cohort analysis.
Automated Renewals
Set subscriptions to auto-renew with automatic invoice generation and payment processing, or send manual renewal quotations for customer approval.
Churn Analysis
Identify at-risk subscriptions based on engagement signals, track churn reasons, and trigger automated retention campaigns before renewal dates.
Upsell Automation
Trigger upsell suggestions based on subscription age, usage patterns, or customer segment, with pre-configured upgrade quotations sent automatically.
Revenue Recognition
Defer subscription revenue across the service period for accurate financial reporting, with automatic journal entries posted to the accounting module.
Who It's For
SaaS companies managing software subscription plans with tiered pricing
Service businesses billing retainers or recurring maintenance contracts
Membership organizations managing dues and renewal cycles
Media companies with digital subscription and paywall models
Any business transitioning from one-time sales to recurring revenue
How It Works
Subscriptions are created from sales orders or the subscription portal. At each billing interval, Odoo generates invoices, processes payments through the saved payment method, and updates MRR dashboards. Renewal reminders are sent in advance, and failed payments trigger automated dunning sequences. Customers manage their subscriptions through the portal, and all changes are reflected in real-time revenue analytics.
Integrates With
Pricing
Odoo Subscriptions is included in the Standard plan at $31.10 per user per month. Advanced analytics, churn prediction, and upsell automation are available on the Custom plan at $46.80 per user per month.
Frequently Asked Questions
Can customers manage their own subscriptions?
Yes. The customer portal allows subscribers to view plan details, upgrade or downgrade their subscription, add optional products, update payment methods, and download past invoices without contacting your support team.
How does Odoo handle failed subscription payments?
When a payment fails, Odoo retries the charge based on your dunning schedule and sends automated email notifications to the customer. If all retries fail, the subscription can be automatically paused or flagged for manual follow-up.
What MRR metrics does Odoo track?
Odoo tracks new MRR from first subscriptions, expansion MRR from upgrades, contraction MRR from downgrades, churned MRR from cancellations, and net MRR change. All metrics are displayed in time-series dashboards with drill-down to individual subscriptions.
Can I offer free trials before paid subscriptions?
Yes. You can configure trial periods for subscription plans where customers have full access to the service without being charged. At the end of the trial, Odoo automatically converts the subscription to a paid plan or cancels it based on your configuration.
Does Odoo support prorated billing for plan changes?
When a customer upgrades or downgrades mid-cycle, Odoo calculates the prorated difference for the remaining billing period and applies a credit or additional charge on the next invoice, ensuring fair billing for both parties.
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