Odoo Email Marketing: Complete Campaign & Automation Guide
Odoo Email Marketing provides a drag-and-drop email designer, audience segmentation engine, and campaign analytics dashboard for creating and sending professional marketing emails at scale. The module integrates with Odoo CRM and Website to build dynamic recipient lists based on customer attributes, purchase history, website behavior, and lead scores. Marketing automation extends basic campaigns with multi-step drip sequences triggered by subscriber actions such as email opens, link clicks, or form submissions. Built-in A/B testing lets marketers optimize subject lines, content, and send times by testing variations against a subset of the audience before full deployment.
Key Features
Everything included in the Odoo Email Marketing: Complete Campaign & Automation Guide module.
Drag-and-Drop Email Designer
Create responsive email templates with a visual editor that includes pre-built content blocks, dynamic merge fields, and brand-consistent styling without HTML knowledge.
Audience Segmentation
Build recipient lists using filters on CRM data, purchase history, website activity, tags, and custom fields. Segments update dynamically so campaigns always target the right audience.
Marketing Automation
Design multi-step drip campaigns triggered by subscriber actions, time delays, or CRM events, with branching logic that personalizes the journey based on engagement.
A/B Testing
Test subject lines, content variations, and send times against a sample of your audience, then automatically send the winning version to the remaining recipients.
Campaign Analytics
Track delivery rate, open rate, click-through rate, bounce rate, and unsubscribe rate per campaign with drill-down to individual recipient engagement.
Unsubscribe & Compliance
Manage opt-out preferences, blacklists, and mailing list subscriptions in compliance with GDPR, CAN-SPAM, and other email marketing regulations.
Who It's For
Marketing teams sending newsletters, promotions, and product announcement emails
E-commerce businesses automating post-purchase and abandoned-cart email sequences
B2B companies nurturing leads with drip campaigns tied to CRM pipeline stages
Organizations migrating from Mailchimp or similar tools to an ERP-integrated platform
Growth teams wanting A/B testing and segmentation based on ERP customer data
How It Works
Marketers design an email using the drag-and-drop editor, select a mailing list or dynamic segment, and schedule the send. For automation campaigns, they build multi-step workflows with triggers and conditions. After sending, Odoo tracks opens, clicks, and bounces in real time, feeding engagement data back to CRM records for lead scoring and sales follow-up.
Integrates With
Pricing
Odoo Email Marketing is included in the Standard plan at $31.10 per user per month. Marketing automation, A/B testing, and advanced analytics are available on the Custom plan at $46.80 per user per month.
Frequently Asked Questions
Can Odoo Email Marketing replace Mailchimp?
Odoo provides email design, segmentation, automation, and analytics comparable to Mailchimp. The key advantage is that audience data comes directly from your CRM and sales records, so segments based on purchase history, deal stage, or customer tier are always current without CSV exports.
How does audience segmentation work?
You create segments using filter rules on any CRM or contact field, such as industry, purchase amount, lead score, or tag. Segments are dynamic, meaning the recipient list is recalculated at send time to include any contacts that newly match the criteria.
Does Odoo support email automation workflows?
Yes. The marketing automation module lets you build multi-step email sequences triggered by actions like form submissions, email opens, or link clicks. Branching logic sends different follow-ups based on recipient behavior, and delays between steps are configurable.
How does A/B testing work?
You create two or more variations of your email with different subject lines or content. Odoo sends each variation to a percentage of your audience, measures open or click performance, and then automatically sends the winning version to the rest of the list.
Is Odoo Email Marketing GDPR compliant?
Odoo includes unsubscribe link management, mailing list opt-in tracking, contact blacklisting, and data deletion workflows that support GDPR compliance. You can also configure double opt-in for mailing list subscriptions.
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