Case Study

How a Pakistani Solar Installer Streamlined 200+ Annual Projects with Odoo

ECOSIRE implemented a complete lead-to-service pipeline in Odoo. CRM was configured with a solar-specific pipeline: inquiry, site survey, system design, quotation, government approval, procurement, installation, and commissioning. When a deal is won, a project is auto-generated with pre-configured task templates for each installation phase. Inventory was restructured with project-level stock reservation — when components are allocated to a project, they are reserved and cannot be pulled for another installation without manager override. The Field Service module was deployed for post-installation maintenance scheduling, with automated annual service reminders and a customer portal for submitting support requests.

Key Facts

Location
Pakistan
Industry
Energy
Company Size
40-60 employees
Implementation
10 weeks
Apps Used
Odoo ERPCRMProjectInventoryPurchaseAccountingField Service
Software Replaced
Zoho CRM + manual project tracking in Google Sheets

The Challenges

Long Sales-to-Installation Pipeline

The journey from initial inquiry to completed installation involved site surveys, custom system design, government approvals (net metering applications), procurement, and multi-day installation. With leads tracked in Zoho CRM and projects managed in Google Sheets, handoff between sales and operations was chaotic. On average, 25% of qualified leads were lost during the transition from sales to project execution.

Inventory Mismanagement of Expensive Components

Solar panels, inverters, and mounting structures represent significant capital. The company frequently ordered components for specific projects but then allocated them to other urgent installations, leaving the original project delayed. There was no reservation system, and with 15-20 concurrent projects, tracking which components belonged to which project was nearly impossible.

Post-Installation Service Gaps

After installation, customers expected warranty support and performance monitoring guidance. But the company had no structured system for tracking warranty periods, scheduling maintenance visits, or managing service requests. Customer satisfaction scores had dropped to 3.2 out of 5, primarily due to poor after-sales support.

The Results

30% faster
Project Completion Time
Average time from signed contract to commissioned system decreased from 45 days to 31 days through streamlined handoffs and procurement automation.
25% more conversions
Lead Conversion Recovery
Automated CRM-to-project handoff eliminated lead loss during sales-to-operations transition, recovering 25% of previously dropped qualified leads.
3.2 to 4.6 out of 5
Customer Satisfaction
Structured post-installation support with proactive maintenance scheduling improved customer satisfaction scores by 44%.
PKR 1.5M saved
Component Waste
Project-level inventory reservation eliminated component misallocation, saving PKR 1.5M in emergency reorders and project delays.
In solar, the sale is only the beginning — the real relationship is built during installation and years of after-sales support. ECOSIRE gave us one system where a customer inquiry flows seamlessly into a project, then into a lifetime service record. Our NPS score went from negative to 72 within six months.
Usman Ali, Managing Director

What's Next

The company is integrating IoT monitoring data from installed inverters into Odoo for automated performance alerts. They are also exploring ECOSIRE marketplace connectors to sell surplus components on B2B platforms during oversupply periods.

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