How a Dubai Fashion Brand Unified 5 Sales Channels with ECOSIRE Marketplace Integration
ECOSIRE deployed its multi-channel marketplace connectors to centralize all five sales channels into a single Odoo instance. Real-time webhook-driven inventory sync ensured stock levels updated within seconds of any sale, regardless of which platform it originated from. All orders flow into a unified fulfillment queue with auto-generated packing slips and carrier-specific shipping labels. A custom profitability dashboard was built showing per-SKU margin analysis across all channels, factoring in platform commissions, shipping costs, and return rates.
Key Facts
The Challenges
Chronic Overselling During Flash Sales
The brand ran weekly flash sales across Shopify, Amazon.ae, and Noon simultaneously. Because inventory was updated manually across platforms, popular sizes would sell out on one channel while still showing available on others, leading to 40-60 cancelled orders per week and mounting negative reviews.
Fragmented Order Fulfillment
The warehouse team worked from three different dashboards to process orders. Each platform had its own packing slip format and shipping label requirements. Staff spent nearly two hours each morning just printing and sorting orders by channel before picking could begin.
No Unified Analytics
The founder had to pull separate reports from Shopify Analytics, Amazon Seller Central, and Noon Dashboard to understand total sales. Calculating true profitability per SKU across channels — after accounting for different commission rates and shipping costs — required a full day of spreadsheet work each month.
The Results
“We used to dread flash sale days because we knew the overselling complaints would follow. After ECOSIRE connected everything, we ran our biggest sale ever — 1,200 orders in 6 hours — with zero stock discrepancies. That was the moment we knew the investment had paid for itself.”
What's Next
The brand is expanding to the Saudi market via a new Shopify storefront and plans to connect it through the same ECOSIRE integration layer. They are also exploring the ECOSIRE returns management module to automate size-exchange workflows across all channels.
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