Shopify vs Magento (Adobe Commerce) — eCommerce Comparison [2026]
In summary, Shopify is a hosted, easy-to-use eCommerce platform ideal for SMBs. Magento (now Adobe Commerce) is a powerful, open-source enterprise platform requiring significant development resources. Shopify wins on ease and speed; Magento wins on flexibility for large catalogs and complex B2B requirements.
Feature Comparison
| Feature | Shopify | Magento |
|---|---|---|
| Hosting | Fully managed | Self-hosted or Adobe Cloud |
| Setup Time | Days to weeks | Weeks to months |
| Cost to Launch | $39-2,000/month | $50,000-250,000+ for Adobe Commerce |
| B2B Features | Shopify Plus B2B | Extensive native B2B |
| Catalog Size | Up to 100K products | Unlimited products |
| Customization | Apps + Liquid themes | Full PHP, limitless customization |
| Maintenance | Zero — Shopify handles it | Ongoing dev team required |
| Multi-Store | Shopify Plus multi-store | Native multi-store, multi-language |
Choose Shopify When
- You want to launch quickly without a development team
- You prefer predictable monthly costs over large upfront investment
- You want automatic updates, security patches, and hosting
- Your catalog is under 100K products
Choose Magento When
- You have a large development team and need unlimited customization
- You have a massive catalog (100K+ products) with complex attributes
- You need advanced B2B features like custom pricing per customer
- You require multi-store, multi-language from a single backend
Frequently Asked Questions
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