Shopify vs BigCommerce — eCommerce Platform Comparison [2026]

In summary, Shopify and BigCommerce are both hosted eCommerce platforms competing for the same market. Shopify has a larger ecosystem, more themes, and better brand recognition. BigCommerce offers more built-in features without apps, no transaction fees on any plan, and stronger B2B capabilities. Both are excellent choices; the best pick depends on your specific feature needs.

Feature Comparison

FeatureShopifyBigCommerce
Transaction Fees0.5-2% (unless Shopify Payments)0% on all plans
Built-in FeaturesCore features + app ecosystemMore features included natively
App Store8,000+ apps1,000+ apps
Themes100+ official themes200+ themes
B2B FeaturesShopify Plus onlyAvailable on all plans
SEOGood with some URL limitationsFull URL customization
Market Share~29% of eCommerce platforms~3% of eCommerce platforms
Headless CommerceHydrogen frameworkStrong headless API support

Choose Shopify When

  • You want the largest app ecosystem and theme selection
  • You plan to use Shopify Payments (eliminating transaction fees)
  • You value the largest community for support and resources
  • You want Shopify POS for omnichannel retail

Choose BigCommerce When

  • You use a third-party payment gateway and want to avoid transaction fees
  • You want more built-in features without relying on apps
  • You need B2B features without upgrading to an enterprise plan
  • You want full control over URL structures for SEO

Frequently Asked Questions

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