Shopee & Lazada + Odoo: Managing Southeast Asian eCommerce from One ERP

Southeast Asia is the world's fastest-growing eCommerce region, projected to reach $230 billion in GMV by 2027. Two platforms dominate the landscape: Shopee (Sea Group) and Lazada (Alibaba Group). Together, they account for over 70% of marketplace transactions across Indonesia, Thailand, Philippines, Vietnam, Malaysia, and Singapore.

For businesses selling on both platforms across multiple SEA countries, managing operations without a central ERP is unsustainable. Integrating both Shopee and Lazada with Odoo creates a unified command center.

The Southeast Asian Marketplace Landscape

SEA eCommerce has unique characteristics:

• Dual marketplace dominance — Most sellers need presence on both Shopee and Lazada to maximize reach
• Six countries, six currencies — IDR, THB, PHP, VND, MYR, SGD
• Mega-sale culture — 9.9, 10.10, 11.11, 12.12 sales events drive 30-50% of annual GMV
• Social commerce integration — Shopee Live and LazLive drive significant order volume
• COD prevalence — Cash on delivery accounts for 20-40% of orders depending on country
• Free shipping expectations — Subsidized shipping is the norm, creating complex cost calculations

Dual Integration Architecture

Running both Shopee and Lazada from Odoo requires:

Shopee (6 countries) ──┐
                       ├── Odoo ERP (Central Hub)
Lazada (6 countries) ──┘

Each country account for each platform connects independently. A business selling on Shopee Indonesia, Shopee Thailand, Lazada Indonesia, and Lazada Thailand has four separate connections — all feeding into one Odoo instance.

Shopee Integration Details

Shopee's Open Platform API provides:

• Shop API — Store profile and settings
• Product API — Listing management with Shopee-specific attributes
• Order API — Order retrieval, status updates, and cancellation
• Logistics API — Shipping label generation and tracking
• Payment API — Payment release and settlement data

Key Shopee-specific features handled by the Shopee Store Management module:

• Shopee Live orders — Real-time import during live streams
• Shopee Coins promotions — Discount tracking for coin-based promotions
• Bundle deals — Multi-product bundles mapped to Odoo product kits
• Shopee Mall compliance for brand-registered sellers

Lazada Integration Details

Lazada's Open Platform API offers:

• Product API — Including rich content and enhanced descriptions
• Order API — With split-order and partial fulfillment support
• Finance API — Settlement reports and fee breakdowns
• Logistics API — Integrated with Lazada Logistics Partners

Key Lazada-specific features in the Lazada Store Management module:

• LazMall order handling with SLA requirements
• FBL (Fulfilled by Lazada) inventory management
• Lazada Sponsored Products cost tracking
• Lazada Chat order inquiries visible in Odoo CRM

Mega-Sale Operations Playbook

Mega-sales (9.9, 11.11, 12.12) are the biggest operational challenge for SEA sellers. The integration supports:

1. Pre-sale inventory reservation — Allocate stock for each platform's sale event
2. Flash deal management — Time-limited pricing synced from Odoo campaigns
3. Surge order processing — Handle 10-50x normal order volume
4. Real-time stock monitoring — Live dashboards showing remaining inventory per platform per country
5. Post-sale settlement — Automated reconciliation of complex mega-sale promotions

Country-Specific Tax Handling

Each SEA country has different tax requirements:

| Country | Tax Type | Rate | Notes | |---|---|---|---| | Indonesia | PPN (VAT) | 11% | E-invoice required for large sellers | | Thailand | VAT | 7% | Tax invoice number required | | Philippines | VAT | 12% | BIR registration required | | Vietnam | VAT | 8-10% | Varies by product category | | Malaysia | SST | 6-10% | Service tax on digital services | | Singapore | GST | 9% | Applies to imported goods above SGD 400 |

The Odoo integration applies correct tax treatment per country per platform automatically.

Logistics and Last-Mile Delivery

SEA last-mile delivery is complex:

• Platform logistics — Both Shopee and Lazada have integrated logistics (Shopee Xpress, Lazada Logistics)
• Third-party couriers — J&T Express, Ninja Van, Flash Express popular across SEA
• Cross-border shipping — For sellers based in one country shipping to others
• COD collection — Cash collection reconciliation with courier settlement reports

Getting Started

1. Install Shopee Store Management and Lazada Store Management modules
2. Register for API access on both platforms
3. Connect country-by-country accounts
4. Configure product mapping across both platforms
5. Set up unified inventory allocation rules
6. Enable order sync for all connected stores
7. Configure multi-currency accounting

Next Steps

Southeast Asia offers massive growth potential for eCommerce businesses willing to navigate its complexity. With Shopee and Lazada integrated into Odoo, you get the operational backbone needed to scale across the region. Contact us for a Southeast Asia marketplace strategy consultation.