Magento-Odoo Integration: Enterprise B2B eCommerce with ERP Power

Adobe Commerce (Magento) remains the platform of choice for complex B2B and large-scale B2C eCommerce operations. Its flexibility in handling custom pricing, multi-website architectures, and complex product catalogs makes it ideal for businesses that have outgrown simpler platforms.

Integrating Magento with Odoo combines Magento's powerful storefront with Odoo's comprehensive back-office operations.

Why Magento and Odoo Together?

Magento handles the frontend; Odoo handles the backend:

• Magento strengths: Complex product catalogs, multi-website/multi-store, B2B features (quote requests, negotiated pricing, purchase approvals), advanced promotions engine
• Odoo strengths: Inventory and warehouse management, manufacturing, purchasing, accounting, HR, project management

Together, they create a system where Magento's customer-facing capabilities are backed by Odoo's operational depth.

B2B-Specific Integration Features

B2B eCommerce has requirements that B2C integrations do not address:

Customer-Specific Pricing

B2B businesses often have negotiated pricing per customer:

• Magento: Customer groups and shared catalogs with tier pricing
• Odoo: Pricelists per customer or customer category
• Integration: Magento shared catalog prices sync from Odoo pricelists, ensuring pricing consistency between online orders and phone/email orders processed in Odoo

Quote-to-Order Workflow

Magento's B2B module supports request-for-quote (RFQ) workflows:

1. Customer submits quote request on Magento
2. Quote imports to Odoo as a draft quotation
3. Sales team negotiates and adjusts pricing in Odoo
4. Approved quote syncs back to Magento for customer acceptance
5. Customer converts quote to order on Magento
6. Order flows into Odoo for fulfillment

Purchase Approval Workflows

B2B buyers often require internal approvals before orders are placed:

• Magento's company accounts with approval hierarchies
• Purchase orders pending approval visible in Odoo CRM
• Automated follow-ups for pending approvals

Credit Limits and Payment Terms

B2B customers typically buy on account:

• Credit limit managed in Odoo and enforced in Magento
• Net 30/60/90 payment terms applied to customer accounts
• Invoice payment status visible in Magento's customer portal

Technical Integration Architecture

The ECOSIRE Magento Store Management module uses Magento's REST API v1:

| Data Flow | Direction | Method | |---|---|---| | Products + variants | Odoo → Magento | REST API bulk operations | | Category structure | Odoo → Magento | Tree sync with position preservation | | Inventory (multi-source) | Odoo → Magento | MSI (Multi-Source Inventory) API | | Customer accounts | Bidirectional | Customer groups mapped to Odoo partners | | Orders | Magento → Odoo | Webhook + polling hybrid | | Invoices + credit memos | Odoo → Magento | Push on state change | | Shipments + tracking | Odoo → Magento | Push on dispatch |

Multi-Website Architecture

Magento's multi-website capability is common for B2B businesses:

• Separate branded storefronts (e.g., US store, EU store, wholesale portal)
• Each website maps to an Odoo company or sales team
• Per-website pricing, currency, and tax rules
• Shared or segmented inventory per website

Handling Magento's Complex Product Types

Magento supports product types that require careful mapping:

| Magento Product Type | Odoo Equivalent | |---|---| | Simple Product | Product Variant | | Configurable Product | Product Template with Variants | | Grouped Product | Product Kit / Bundle | | Bundle Product | BoM (Bill of Materials) or Bundle | | Virtual Product | Service Product | | Downloadable Product | Service Product with Download Entitlement |

Performance at Scale

Magento enterprises often manage 100,000+ SKUs. The integration handles:

• Incremental sync — Only changed products push to Magento, not full catalog
• Bulk operations — Magento's async bulk API for large inventory updates
• Queue processing — Message queues handle high-volume order imports during sales events
• Caching — Product mapping tables cached to minimize API calls

Getting Started

1. Install the Magento Store Management module
2. Generate Magento REST API integration tokens
3. Map Magento websites to Odoo companies
4. Configure product type mapping rules
5. Set up customer account sync and pricing rules
6. Enable order import and fulfillment workflows

Next Steps

If Magento powers your storefront and Odoo runs your operations, connecting them removes the manual processes that slow your business down. Explore the Magento Store Management module or contact us for an integration assessment.