Building Landing Pages and Funnels in GoHighLevel: Complete Guide

Landing pages and funnels are the conversion engines of digital marketing. GoHighLevel includes a full-featured page builder and funnel system that eliminates the need for separate tools like ClickFunnels, Leadpages, or Unbounce. With drag-and-drop editing, pre-built templates, A/B testing, and deep integration with GHL's CRM and automation, you can build pages that capture leads and move them through a conversion sequence without leaving the platform. This guide covers page building fundamentals through advanced funnel optimization.

Key Takeaways

• GHL's funnel builder supports multi-step funnels with conditional logic, upsells, and order bumps
• The drag-and-drop editor includes 100+ elements covering text, media, forms, countdown timers, and checkout components
• A/B testing lets you test headlines, images, CTAs, and entire page layouts to optimize conversion rates
• Funnel analytics track visitors, opt-ins, conversions, and revenue attribution at every step
• Custom domains and SSL enable professional landing page URLs under your brand

Landing Page Fundamentals

Page Builder Overview

Navigate to Sites > Funnels to access the funnel and landing page builder. The editor provides:

Element panel (left sidebar): Browse and drag elements onto the page. Elements include:

Properties panel (right sidebar): Configure the selected element's style, spacing, visibility, and behavior.

Responsive editor: Toggle between desktop, tablet, and mobile views. Adjust element sizing and visibility per breakpoint.

Page Types

Design Best Practices

• Single clear CTA: Each page should have one primary action
• Above the fold: Headline, value proposition, and CTA visible without scrolling
• Social proof: Testimonials, logos, and numbers above the fold
• Fast load: Optimize images, minimize elements, use compressed video
• Mobile first: 60%+ of traffic is mobile---design accordingly
• Contrast: CTA buttons should visually stand out from the page

Multi-Step Funnels

Funnel Architecture

A funnel is a sequence of pages that guide visitors toward a conversion:

Lead generation funnel: Opt-in Page > Thank You Page > (Automated follow-up sequence)

Webinar funnel: Registration Page > Confirmation Page > Reminder Sequence > Replay Page

Sales funnel: Sales Page > Order Form > Order Bump > Upsell > Downsell > Thank You

Application funnel: Application Page > Booking Calendar > Confirmation > Pre-call Nurture

Creating a Funnel

1. Navigate to Sites > Funnels > Create Funnel
2. Choose a template or start blank
3. Add funnel steps (pages) in sequence
4. Configure each step's content using the page builder
5. Set up navigation between steps (automatic redirect or button click)
6. Connect forms to the GHL CRM (contacts, pipelines, tags)
7. Configure automation triggers for each step

Order Bumps and Upsells

For commerce funnels:

Order bump: An additional offer displayed on the checkout page (checkbox add-on). Typical conversion: 15-30% of buyers add the bump. Configure the bump product, price, and description on the order form settings.

Upsell page: A dedicated page shown after the initial purchase, offering a complementary product at a special price. Typical conversion: 10-20%. Include a one-click buy button (no re-entry of payment details).

Downsell page: Shown when the customer declines the upsell. Offer a lower-priced alternative or the same product at a discount. Typical conversion: 5-15%.

A/B Testing

Setting Up Tests

GHL supports A/B testing at the page level:

1. Open the funnel step you want to test
2. Click Add Variant to create a B version
3. Modify the variant (headline, image, CTA, layout)
4. Set the traffic split (typically 50/50)
5. Define the winning metric (opt-in rate, sales conversion)
6. Set the sample size or duration before declaring a winner

What to Test

Testing Methodology

• Test one variable at a time for clear results
• Run tests until statistical significance (minimum 100 conversions per variant)
• Document results and apply learnings across all funnels
• Re-test winning variants against new ideas quarterly

Analytics and Tracking

Funnel Analytics

GHL tracks performance at every funnel step:

Pixel and Tracking Setup

Configure tracking pixels for advertising platforms:

• Facebook Pixel: Track page views, leads, and purchases for ad optimization
• Google Ads tag: Conversion tracking for search and display campaigns
• TikTok Pixel: Event tracking for TikTok advertising
• Custom scripts: Add any tracking JavaScript via the page settings

UTM Tracking

Use UTM parameters to identify traffic sources:

• Tag all paid traffic links with consistent UTM parameters
• GHL captures UTM data on contact records automatically
• Analyze lead quality and conversion by traffic source
• Optimize ad spend based on down-funnel performance

Custom Domains

Domain Configuration

Assign custom domains to your funnels:

1. Navigate to Settings > Domains
2. Add your domain (e.g., pages.yourbrand.com)
3. Configure DNS records (CNAME to GHL's servers)
4. SSL certificate provisions automatically
5. Assign the domain to specific funnels

Domain Strategy

ECOSIRE Funnel Building Services

Building funnels that convert requires both design expertise and marketing strategy. ECOSIRE's GHL funnel building services deliver complete funnels including copy, design, automation, and testing. Our GHL setup services include funnel building as part of comprehensive platform configuration.

Related Reading

• GHL Funnel Building Guide
• GHL Workflow Automation Guide
• GHL vs ClickFunnels Comparison
• Shopify Conversion Rate Optimization
• GHL Complete Setup Guide 2026

Can I use my own custom code in GHL landing pages?

Yes. The HTML embed element allows custom HTML, CSS, and JavaScript on any page. You can also add custom code to the page header and body through the page settings. This enables tracking scripts, custom animations, interactive elements, and third-party widget integrations.

How many funnels and pages can I create?

GoHighLevel does not limit the number of funnels or pages you can create on any plan. Create as many as needed for different campaigns, services, and client accounts. Sub-accounts in SaaS mode also have unlimited funnels.

Does GHL support eCommerce checkout on funnel pages?

Yes. The order form element supports product sales with Stripe and PayPal integration. You can sell physical products, digital products, services, and subscriptions directly through funnel pages. Order bumps and one-click upsells are supported for maximizing average order value.