How a Pakistani Hospitality Group Increased Direct Bookings by 55% with Odoo
ECOSIRE implemented a unified Odoo platform across all 4 properties with a centralized CRM that captures every guest interaction regardless of booking source. An Odoo Website with an integrated booking engine was deployed, offering best-rate-guarantee pricing to incentivize direct bookings. Channel manager integration syncs availability and rates across OTAs in real time while prioritizing direct channel pricing. Restaurant POS at each property is connected to the central system, tracking F&B revenue by guest folio. Inventory for housekeeping and kitchen supplies is managed centrally with automated inter-property transfers. A guest loyalty program was built in the CRM with automated pre-arrival emails, personalized offers based on stay history, and post-checkout feedback collection.
Faits clés
Les défis
OTA Commission Drain
Over 70% of room bookings came through online travel agencies (Booking.com, Agoda, Expedia) charging 15-22% commissions. The group had no strategy to drive direct bookings because their website lacked a real-time booking engine, and guest data from OTA bookings was locked in each platform silo.
Disconnected Operations Across Properties
Each of the 4 properties ran its own PMS, POS for the restaurant, and manual stock tracking for housekeeping supplies. Transferring inventory between properties required phone calls and manual paperwork. The management team had no consolidated view of occupancy, revenue, or costs across the portfolio.
No Guest History or Loyalty Tracking
When a returning guest checked in, the front desk had no record of their previous stays, preferences, or spending patterns. The group was spending on generic marketing to attract new guests while completely neglecting the more profitable strategy of encouraging repeat visits from existing guests.
Les résultats
“We were paying crores in OTA commissions every year for guests who were already searching for us by name. ECOSIRE helped us build a booking engine that competes with OTA user experience, and now more than half our guests book directly. The commission savings alone have funded our next property renovation.”
Prochaines étapes
The group is expanding to a 5th property and will deploy it on the existing Odoo instance from day one. They are also exploring ECOSIRE custom development for a mobile concierge app that lets guests order room service, book spa appointments, and request housekeeping directly from their phones.
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