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En resumen, GoHighLevel is an all-in-one platform combining CRM, funnels, SMS, email, and booking — built for agencies with white-labeling and unlimited sub-accounts. ActiveCampaign is a specialist in email marketing automation with best-in-class workflow builders and deliverability. GoHighLevel offers more tools in one place; ActiveCampaign does email automation better than almost anyone.
| Funcionalidad | GoHighLevel | ActiveCampaign |
|---|---|---|
| Pricing | $97-497/month (unlimited contacts) | $29-259/month (scales with contacts) |
| Email Automation | Solid workflows + SMS sequences | Best-in-class visual automation builder |
| Email Deliverability | Good (dedicated domain recommended) | Industry-leading deliverability |
| Funnel Builder | Built-in full funnel builder | Landing pages only (basic) |
| SMS Marketing | Native SMS + voicemail drops | SMS available (add-on pricing) |
| White-Label | Full white-label SaaS mode | Not available |
| CRM | Built-in with pipeline management | Built-in CRM (less advanced than GHL) |
| Appointment Booking | Built-in calendar + booking | Via integrations (Calendly, etc.) |
| Nivel | GoHighLevel | ActiveCampaign |
|---|---|---|
| Starter (1K contacts) | $97/month | $29/month (Lite) |
| Growth (25K contacts) | $297/month | $149/month (Plus) |
| Scale (100K+ contacts) | $497/month (flat) | $389-559/month (Professional/Enterprise) |
GoHighLevel is the smarter choice for agencies and businesses wanting everything in one platform at a flat price. ActiveCampaign is the better tool if email marketing automation quality and deliverability are your top priorities. ECOSIRE integrates both platforms with Odoo ERP for end-to-end business operations.
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