Omnichannel Marketing Hub (Email + SMS + Push)

Características clave

Single automation canvas to build email, SMS, web push, and WhatsApp journeys side by side instead of in four separate tools

Per-message channel-priority and fallback logic — try web push first, fall back to SMS, then email, evaluated against live consent state

One shared subscriber profile unifying email, phone, push token, and WhatsApp consent, stored in Shopify customer metafields

Cross-channel cart abandonment triggered by checkouts/create, checkouts/update, and carts/update webhooks

Browse abandonment from storefront product-view events tied back to the unified subscriber profile

Unified revenue and engagement analytics with per-channel first-touch and last-touch attribution on one dashboard

Admin GraphQL API integration to read customers, orders, products, and marketing events for accurate segmentation

Consent and preference management per channel via customer metafields, with quiet-hours and frequency-capping controls

Bring-your-own-provider architecture — connects to your existing ESP, SMS gateway, push service, and WhatsApp Business API

Marketing events written back to Shopify (write_marketing_events) so campaign attribution shows in native Shopify reports

Embedded admin UI using Shopify App Bridge and Polaris, living inside your Shopify admin (no separate login)

Segment builder combining order history, RFM, channel consent, and engagement recency across all channels

Hecho a medida, listo para ti

Sin configuración por tu cuenta: una app funcional creada, instalada y con soporte de ECOSIRE.

Haces el pedido

Empieza con un precio único de desarrollo. Definimos el alcance contigo en el arranque.

Creamos e instalamos

ECOSIRE la crea, la configura y la instala en tu Shopify.

En marcha + soporte

Sales en vivo en unas 2–4 semanas, con un periodo de soporte posterior al lanzamiento.

Sobre este producto

The Omnichannel Marketing Hub consolidates your fragmented messaging stack into a single Shopify-embedded app where email, SMS, web push, and WhatsApp are orchestrated from one automation canvas. Instead of stitching together three or four single-channel tools that each maintain their own list, their own abandonment logic, and their own conflicting attribution, you get one shared subscriber profile that knows every consent state and every touchpoint across channels.

This is not an instant App Store download. ECOSIRE custom-builds, installs, and configures this app on your store, then supports it. It is delivered as a Shopify app using OAuth with the scopes it actually needs (read_customers, read_orders, read_marketing_events, write_marketing_events), subscribes to webhooks (checkouts/create, checkouts/update, carts/update, customers/create, orders/create), and reads catalog and customer data through the Admin GraphQL API. Channel consent and per-shopper preferences are stored in customer metafields so your data stays portable and inside Shopify.

The automation builder lets you design a single journey — for example, a cart-abandonment flow that fires web push first, falls back to SMS after 30 minutes if push isn't delivered, then email after 4 hours — with channel-priority and fallback logic evaluated per message and per shopper consent. Cross-channel cart and browse abandonment is driven by real checkout and storefront events, not guesswork. Everything rolls up into unified revenue and engagement analytics with first-touch and last-touch attribution per channel, so you finally compare SMS revenue against email revenue on the same dashboard.

Because it's built to order, the data model, journey logic, and compliance rules are tailored to your catalog, your regions, and your existing ESP/SMS provider — not forced into a generic template.

lo que obtienes

Custom-built Shopify app installed on your store via OAuth with least-privilege scopes, configured end to end by ECOSIRE

Configured webhook subscriptions (checkouts/create, checkouts/update, carts/update, customers/create, orders/create) with verified GDPR mandatory webhooks

Unified subscriber data model implemented on customer metafields, including consent states for all four channels

Working multichannel automation canvas with at least your priority journeys (cart abandonment, browse abandonment, welcome) pre-built

Provider integrations wired to your chosen ESP, SMS gateway, web push service, and WhatsApp Business API

Unified revenue and engagement analytics dashboard with per-channel attribution, embedded in Shopify admin

Deployment, secrets management, and hosting setup, plus a documented runbook for operations

Handover session and admin documentation covering journey building, segmentation, and compliance controls

¿Para quién es esto?

Growth-stage DTC brand consolidating tools

A scaling Shopify merchant paying for a separate email tool, SMS tool, and push tool that don't share lists or attribution. They want one canvas, one subscriber profile, and a single revenue view so channels stop double-messaging and double-counting.

Head of Retention / Lifecycle Marketer

Owns repeat-purchase revenue and needs cross-channel journeys with fallback logic — push then SMS then email — rather than running the same abandonment flow three times in three apps and hoping consent and frequency caps line up.

Ecommerce Ops / Technical Founder

Wants a maintainable, Shopify-native app that uses the Admin GraphQL API and metafields, respects consent and GDPR webhooks, and integrates the providers they already pay for — without being locked into one vendor's pricing or sending engine.

Cómo se compara Omnichannel Marketing Hub (Email + SMS + Push)

Criterio	ECOSIRE	Construcción personalizada	Competidor
Single canvas across email, SMS, web push, and WhatsApp	Incluido	Apoyo parcial	Apoyo parcial
Per-message channel-priority and fallback logic	Incluido	Apoyo parcial	Apoyo parcial
One shared subscriber list across all channels	Incluido	Apoyo parcial	No incluido
Cross-channel cart and browse abandonment from Shopify webhooks	Incluido	Apoyo parcial	Incluido
Unified per-channel revenue attribution on one dashboard	Incluido	Apoyo parcial	Apoyo parcial
Bring-your-own ESP / SMS / push / WhatsApp provider	Incluido	Incluido	No incluido
Tailored to your catalog, regions, and compliance rules	Incluido	Incluido	No incluido
Instant self-serve install from the App Store	No incluido	No incluido	Incluido

Preguntas frecuentes sobre Omnichannel Marketing Hub (Email + SMS + Push)

Is this an instant App Store install I can download today?

No. This is a build-to-order app. ECOSIRE custom-builds it against your store, catalog, regions, and existing messaging providers, then installs it via OAuth and configures the journeys and analytics for you. There is no one-click download — the trade-off is that the data model, fallback logic, and compliance rules are tailored to your business rather than a generic template.

How long does delivery take after I purchase?

Typical delivery is about 3 to 5 weeks from kickoff, depending on how many channels and providers you connect and how custom your journeys are. After purchase we run a short scoping call to confirm your ESP, SMS gateway, push service, and WhatsApp setup, then we build, install on a development/staging context first, review the priority journeys with you, and go live on your production store. We'll give you a firm timeline at kickoff.

What ongoing support and updates are included?

Because ECOSIRE builds and installs the app, we also support it. The initial engagement includes a warranty period for fixes after launch, plus the handover runbook so your team can build journeys themselves. Ongoing maintenance — Shopify API version upgrades (the Admin GraphQL API is versioned and deprecates quarterly), webhook re-verification, new channels, and new automations — is available as a support retainer or per-change. We'll keep the app on a supported API version so it doesn't break on Shopify's deprecation cycle.

Do I have to switch away from my current email or SMS provider?

No. The Hub is bring-your-own-provider. It orchestrates the journey, consent, fallback, and attribution, then dispatches each message through the ESP, SMS gateway, push service, or WhatsApp Business API you already use. This keeps your existing deliverability reputation and pricing while unifying the orchestration layer above them.

How does it handle consent, GDPR, and compliance across channels?

Per-channel consent (email, SMS, web push, WhatsApp) is stored on Shopify customer metafields as the single source of truth, and every send checks the relevant consent state before dispatch. We implement Shopify's mandatory GDPR webhooks (customers/data_request, customers/redact, shop/redact), and the journey engine supports quiet hours and frequency caps so a shopper isn't hit on three channels at once. SMS and WhatsApp sending follows your providers' opt-in and template rules.