Outreach-style multi-step cadences (email, call, WhatsApp, SMS) with auto-generated rep tasks and reply/meeting detection that auto-exits leads, built natively on ERPNext. ECOSIRE designs, builds, installs, and supports it for your team on a build-to-order basis. Built to order by ECOSIRE for ERPNext v15, v16 — indicative price from $349.00 USD; request a quote for a scoped proposal.

Outreach-style multi-step cadences (email, call, WhatsApp, SMS) with auto-generated rep tasks and reply/meeting detection that auto-exits leads, built natively on ERPNext. ECOSIRE designs, builds, installs, and supports it for your team on a build-to-order basis.
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Inside-sales and SDR teams running outbound on ERPNext quickly hit a wall. ERPNext's core CRM gives you Lead, Opportunity, ToDo tasks, and Email Templates, but it has no concept of a structured, timed sequence: a rep manually decides who to touch next, on which channel, and when. There is no native "Day 1 email, Day 3 call, Day 5 WhatsApp, Day 8 LinkedIn-style task" engine, no automatic exit when a prospect replies or books a meeting, and no send-time optimization. Reps drown in spreadsheets and manual reminders, follow-ups slip, and pipeline coverage becomes guesswork. ERPNext runs out of road exactly where modern outbound needs a cadence engine.
Multi-step, multi-channel cadences (email, call, WhatsApp, SMS) modeled as a `Sales Cadence` parent DocType with a `Cadence Step` child table for ordered touches
Per-step relative delays in days or hours with business-hour and working-day gating so touches never fire overnight or on weekends
Auto-generated rep tasks: call/WhatsApp/SMS steps create assigned `ToDo` records with subject, due date, and reminders tied to the enrolled user
Automated email touches sent through ERPNext's native `Email Queue` with tracking, so opens and bounces stay inside the platform
Reply detection via a `hooks.py` doc event on inbound `Communication` that auto-exits the enrollment to a `Replied` state
Meeting-booked auto-exit driven by doc events on `Event`/`Opportunity` stage changes so engaged prospects stop receiving automated steps
We build that engine as a proper Frappe app installed on your bench, with its own module and DocTypes rather than fragile customizations. A Sales Cadence DocType defines the sequence; a child table of Cadence Step rows holds each touch (channel, delay in days/hours, template, task subject, and business-hour constraints). Enrolling a Lead, Contact, or Opportunity creates a Cadence Enrollment record that tracks current step, next-action datetime, and status. A frappe.utils.background_jobs scheduler event (registered in hooks.py under scheduler_events) wakes on a cron cadence, finds due enrollments, and materializes the right action: an outbound Email via ERPNext's Email Queue/Notification layer with merge fields resolved from the linked document, or a ToDo/task assigned to the enrolled rep for call/WhatsApp/SMS touches, complete with reminders. WhatsApp and SMS dispatch route through your configured gateway (ERPNext's built-in SMS Settings, or a provider webhook we wire via a whitelisted method).
Reply and meeting detection drives auto-exit. Using hooks.py doc events on Communication (inbound email) and on Event/Opportunity (meeting booked or stage change), server scripts detect that a prospect has engaged and transition the enrollment to Replied or Meeting Booked, halting further touches so nobody gets an automated email after they've already answered. Everything is permission-aware: cadences, enrollments, and reporting respect ERPNext role profiles and user permissions, so an SDR only sees and acts on their own enrollments while managers get a workspace of cadence-level analytics. A whitelisted Frappe REST API (@frappe.whitelist() methods) and client scripts expose "Enroll in Cadence", "Pause", and "Skip Step" actions directly from the Lead/Opportunity form, and from list-view bulk actions for batch enrollment.
Because this is build-to-order, nothing ships until we agree on scope. We start with a scoping call to map your channels, gateways, cadence templates, business hours, and exit rules, then build against your Frappe/ERPNext version (v15 or v16). You get the installable source for your version, deployed and configured on your bench, validated on staging through UAT before it touches production, with training and a post-go-live support window. Typical delivery is 2-4 weeks from confirmed scope.
Needs every rep running a consistent, timed outbound sequence instead of ad-hoc follow-ups. Wants auto-generated call and WhatsApp tasks, reply-based auto-exit, and cadence-level reply/conversion reporting to coach the team - all inside ERPNext, not a separate outreach tool.
Owns the ERPNext CRM configuration and wants outbound structure without bolting on another SaaS or exporting leads. Cares about role-profile-scoped access, clean data on the `Lead`/`Opportunity`, gateway integration for WhatsApp/SMS, and a maintainable Frappe app rather than brittle customizations.
Wants predictable pipeline coverage and visibility into how many prospects are in-cadence, replying, and booking meetings. Needs dashboards and audit trails that prove touches are happening and that engaged prospects stop getting automated messages.
Responsible for the bench and upgrades. Wants a properly namespaced Frappe app with documented DocTypes, `hooks.py` events, and scheduler events that survive ERPNext v15-to-v16 upgrades, plus a git handover and staging UAT before production.
Compre la licencia en ecosire.com y descargue la aplicación ZIP de Sales Sequences & Cadence Engine desde el panel de su cuenta.
Extraiga el ZIP en la carpeta de aplicaciones de su banco o ejecute `bench get-app` con la ruta a la aplicación extraída.
Ejecute `bench --site SITE_NAME install-app APP_NAME` seguido de `bench migrar` para instalar Sales Sequences & Cadence Engine y aplicar su esquema.
Abra la configuración de licencia de ECOSIRE en su sitio y active su clave de licencia. Requiere las aplicaciones gratuitas ecosire_connect y ecosire_license_client.
| Criterio | ECOSIRE | Construcción personalizada | Competidor | Odoo Nativo |
|---|---|---|---|---|
| Multi-step, multi-channel cadences | Purpose-built `Sales Cadence` + `Cadence Step` DocTypes across email/call/WhatsApp/SMS | Possible but you design the whole state machine yourself | Often email-only or a partial sequence feature | |
| Reply / meeting auto-exit | `hooks.py` doc events on Communication and Opportunity auto-halt engaged prospects | Must build and test the detection logic from scratch | Sometimes present, often email-reply only | |
| ERPNext-native integration | Proper namespaced Frappe app: DocTypes, scheduler events, whitelisted API | Depends entirely on your developer's discipline | Varies; may not follow Frappe conventions cleanly | |
| Version fit (v15 / v16) | Built and tested against your exact running version | Whatever you scope; upgrade path is on you | May lag behind current Frappe releases | |
| Delivery model | Build-to-order, 2-4 weeks from confirmed scope, UAT on staging first | Unpredictable timeline and internal capacity dependent | Instant install but generic fit | |
| Ownership & handover | Full source + git repo handover, your team can extend | You own it, but you also own all the bugs | Usually closed-source, license-locked | |
| Support after go-live | Post-go-live support window + optional upgrade retainer | Only if your developer stays available | Vendor support tiers, variable responsiveness | |
| Send-time optimization | Configurable optimal windows + business-hour gating per timezone | Extra scope you must specify and build | Rarely offered on Frappe marketplace apps |
This is a build-to-order product, not an instant download. After a scoping call to confirm channels, gateways, cadence templates, and exit rules, typical delivery is 2-4 weeks from confirmed scope. Larger multi-gateway or custom-integration builds may run longer, and we agree the timeline in writing before starting.
No. ECOSIRE designs, builds, installs, and configures it specifically for your ERPNext environment and outbound playbook. You receive installable source code and a git repository handover for your version - it is a build-to-order engagement, not an off-the-shelf marketplace listing.
We build against Frappe/ERPNext v15 and v16. We target your exact running version so the app's DocTypes, `hooks.py` doc events, and scheduler events are compatible and upgrade-friendly. Tell us your version on the scoping call and we build to match.
Email touches use ERPNext's native `Email Queue`. WhatsApp and SMS route through the gateway you provide - ERPNext's built-in SMS Settings, or a provider (WhatsApp Business API, Twilio, etc.) we wire via a whitelisted method. Call and manual-WhatsApp steps can instead generate an assigned `ToDo` task for the rep to action.
The app registers doc events in `hooks.py` on inbound `Communication` records and on `Event`/`Opportunity` stage changes. When a prospect replies or a meeting is booked, a server script transitions the `Cadence Enrollment` to a `Replied` or `Meeting Booked` state and halts remaining steps, so no one receives an automated touch after they have already engaged.
Every engagement includes a post-go-live support window for bug fixes and configuration adjustments. Because you receive the full source and git repository, your team can extend it in-house, and ECOSIRE offers ongoing support and version-upgrade retainers separately if you want us to maintain it across future ERPNext releases.
Yes. Cadences, enrollments, and reporting honor ERPNext role profiles and user permissions. SDRs see and act only on their own enrollments, while managers get cadence-level analytics. No touch data leaks across teams, and all actions run through permission-checked whitelisted methods.
Outreach-style multi-step cadences (email, call, WhatsApp, SMS) with auto-generated rep tasks and reply/meeting detection that auto-exits leads, built natively on ERPNext. ECOSIRE designs, builds, installs, and supports it for your team on a build-to-order basis.