Most Shopify stores leave easy retention revenue on the table because their lifecycle marketing depends on someone remembering to build a flow. Birthday, Anniversary & Win-Back Automations is a build-to-order Shopify app that ECOSIRE designs, codes and installs on your store so the highest-intent moments — a customer's birthday, the date they'll run out of a consumable, the day they quietly lapsed — trigger the right message automatically.

This is not an instant App Store download. After purchase, our team builds the app against your catalog, customer data and brand, then installs it on your store via OAuth with only the scopes it needs. We register Admin GraphQL API webhooks (customers/create, orders/create, orders/paid) so every relevant event is captured in real time, and we store date-of-birth, anniversary and lifecycle-stage data in customer metafields under a namespace we own — no fragile tags, no spreadsheet exports.

The engine evaluates segments on a schedule: birthdays fire reward offers with dynamic, single-use discount codes generated through the GraphQL discountCodeBasic mutation; replenishment reminders are timed from each customer's purchase cadence per product; win-back flows escalate offers as days-since-last-order grows. Messages go out over email and SMS through your existing provider, and a lifecycle-stage report shows how many customers sit in active, at-risk and lapsed buckets — and what each automation recovered.

Because it's built to order, the logic matches your products and margins rather than a generic template. ECOSIRE owns the build, the install and ongoing support. Typical delivery is 2–3 weeks depending on data readiness and the channels you connect.