Inbound leads pile up in Odoo CRM faster than your reps can triage them — and the ones worth calling first get buried under tire-kickers. The Lead Scoring & Auto-Assignment Engine is a build-to-order Odoo module that ECOSIRE designs, develops, installs and supports specifically for your sales process. It adds a configurable scoring layer on top of crm.lead and routes every new lead to the right salesperson the moment it lands — no spreadsheets, no manual round-robin, no cold leads eating up your team's best hours.

This is not an off-the-shelf apps.odoo.com download you install blind. ECOSIRE gathers your qualification criteria, territories, team structure and SLA policy, then engineers a module tailored to them: new fields and compute methods on crm.lead, a crm.scoring.rule configuration model, an assignment engine backed by Odoo automated actions and server crons, QWeb-ready lead scorecards, and security enforced through ir.model.access.csv and record rules so reps only see their own territory. Typical delivery is 2–4 weeks from kickoff, and we hand you the full, readable source so you're never locked in.

How the scoring works. You define scoring rules in a dedicated Odoo settings model — no code needed to tune them. Fit rules score explicit lead attributes (industry, country, company size, source, tags, budget range). Behavior rules add or decay points based on engagement: email opens/clicks, website visits, form submissions, meeting bookings and stage progression. A @api.depends-driven compute method rolls all active rules into a live lead_score (0–100) and a lead_grade (Hot / Warm / Cold), recomputed automatically whenever the underlying data changes. Scores can decay over time via a scheduled action so a lead that went quiet three weeks ago doesn't stay flagged Hot forever.

How the assignment works. When a lead crosses your qualification threshold, the engine assigns it using the strategy you choose per team: round-robin (even distribution), weighted (senior reps take more), or territory (match by country, region, state or postal-code rules to the owning salesperson). It respects rep availability, active/inactive status, daily caps and out-of-office. Hot leads get an SLA timer — if the assigned rep hasn't logged first contact within your defined window, the engine escalates: reassign, notify the manager, or bump the priority flag. Everything is logged in the chatter and surfaced on the lead so managers have a full audit trail.

Built on standard Odoo 17, 18 and 19 patterns (models.Model, ORM fields, automated actions, server actions, ir.cron), it works on both Community and Enterprise, integrates cleanly with your existing CRM pipeline and marketing automation, and exposes scores and grades over XML-RPC/JSON-RPC so external tools and dashboards can read them. Because ECOSIRE builds and supports it, you get a module that fits your funnel — not a generic connector you have to bend your process around.