A custom-built Shopify app that runs set-and-forget lifecycle campaigns — birthdays, anniversaries, replenishment reminders and lapsed-customer win-backs — across email and SMS. Built, installed and supported by ECOSIRE. One-time license from $99.00 USD for Shopify (build-to-order) — includes 12 months of updates and support.

A custom-built Shopify app that runs set-and-forget lifecycle campaigns — birthdays, anniversaries, replenishment reminders and lapsed-customer win-backs — across email and SMS. Built, installed and supported by ECOSIRE.
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Most Shopify stores leave easy retention revenue on the table because their lifecycle marketing depends on someone remembering to build a flow. Birthday, Anniversary & Win-Back Automations is a build-to-order Shopify app that ECOSIRE designs, codes and installs on your store so the highest-intent moments — a customer's birthday, the date they'll run out of a consumable, the day they quietly lapsed — trigger the right message automatically.
Birthday and anniversary reward automations that fire single-use discount codes generated via the Admin GraphQL discountCodeBasic mutation
Replenishment-cycle reminders timed per customer from each product's repurchase cadence, derived from orders/paid webhook history
Lapsed-customer win-back flows with escalating offers driven by days-since-last-order thresholds you define
Date-of-birth and anniversary capture forms embedded on account, checkout-adjacent or post-purchase pages, writing to customer metafields
Lifecycle data stored in a dedicated customer-metafield namespace (active / at-risk / lapsed stage, DOB, anniversary) — no tag sprawl
Real-time event capture via Admin GraphQL API webhooks (customers/create, orders/create, orders/paid) with HMAC verification
This is not an instant App Store download. After purchase, our team builds the app against your catalog, customer data and brand, then installs it on your store via OAuth with only the scopes it needs. We register Admin GraphQL API webhooks (customers/create, orders/create, orders/paid) so every relevant event is captured in real time, and we store date-of-birth, anniversary and lifecycle-stage data in customer metafields under a namespace we own — no fragile tags, no spreadsheet exports.
The engine evaluates segments on a schedule: birthdays fire reward offers with dynamic, single-use discount codes generated through the GraphQL discountCodeBasic mutation; replenishment reminders are timed from each customer's purchase cadence per product; win-back flows escalate offers as days-since-last-order grows. Messages go out over email and SMS through your existing provider, and a lifecycle-stage report shows how many customers sit in active, at-risk and lapsed buckets — and what each automation recovered.
Because it's built to order, the logic matches your products and margins rather than a generic template. ECOSIRE owns the build, the install and ongoing support. Typical delivery is 2–3 weeks depending on data readiness and the channels you connect.
Wants set-and-forget lifecycle revenue without rebuilding flows every quarter. Gets birthday, replenishment and win-back automations tuned to real purchase cadence, plus a stage report that shows what each one recovered.
Sells products customers reorder on a cycle — coffee, supplements, skincare. Needs replenishment reminders timed per product and per customer so repeat purchases happen without manual chasing.
Has no developer to wire webhooks, metafields and discount logic. Hands the whole build to ECOSIRE and receives an installed, supported app rather than a half-configured template.
Compre a licença em ecosire.com e baixe o ZIP do módulo Birthday, Anniversary & Win-Back Automations no painel da sua conta.
Extraia o ZIP em sua pasta de complementos personalizados do Odoo no servidor (ou faça upload via Aplicativos > Instalar do arquivo em Odoo.sh/runbot).
Ative o modo de desenvolvedor, abra Aplicativos, clique em Atualizar lista de aplicativos, procure por Birthday, Anniversary & Win-Back Automations e pressione Instalar.
Abra o novo menu, cole sua chave de licença ECOSIRE, conecte quaisquer credenciais externas (Shopify, Amazon, Stripe, etc.) e salve.
Execute o teste de conexão integrado, sincronize seus primeiros 10 registros e agende o cron recorrente. Entre em contato com o suporte se algo falhar.
| Critério | ECOSIRE | Construção personalizada | Concorrente | Odoo nativo |
|---|---|---|---|---|
| Automations tuned to your actual products, margins and purchase cadence | ||||
| Birthday, replenishment and win-back flows out of one coordinated system | ||||
| Built, installed and supported for you (no in-house dev required) | ||||
| Email + SMS delivery through your existing provider | ||||
| Instant self-serve install from the Shopify App Store | ||||
| Lifecycle-stage reporting with recovered-revenue attribution | ||||
| One-time build price with no per-message platform fee from us | ||||
| Code and metafield schema you can keep and extend |
This is a build-to-order app, not an instant App Store install. Typical delivery is 2–3 weeks from purchase, depending on how ready your customer data is and how many channels (email, SMS) you connect. We start with a short scoping call, build against your catalog and data, then install on your store via scoped OAuth and verify each automation before go-live.
Yes. ECOSIRE owns the build and supports it after launch. Every purchase includes a post-launch support window for fixes and tuning, and we keep the app current with Shopify Admin API version changes so webhooks and GraphQL mutations don't break. Extended support and retainer options are available if you want continued campaign optimization.
In most cases, yes. The app integrates with your existing ESP and SMS provider (for example Klaviyo, Shopify Email, or Twilio) rather than replacing them. We confirm provider compatibility during scoping. If you don't have an SMS provider yet, we can recommend and wire one up as part of the build.
We capture order history through the orders/paid webhook and derive each customer's repurchase cadence per product. The reminder fires a configurable number of days before the customer is predicted to run out, so timing is personalized rather than a fixed global delay. You set the lead time and which products are treated as consumables.
Date-of-birth, anniversary and lifecycle-stage data live in dedicated customer metafields under a namespace we control — inside your own Shopify store, not a third-party silo. The app requests only the OAuth scopes it needs, verifies webhook payloads with HMAC, and respects Shopify marketing-consent and SMS opt-in state before any message is sent.
A custom-built Shopify app that runs set-and-forget lifecycle campaigns — birthdays, anniversaries, replenishment reminders and lapsed-customer win-backs — across email and SMS. Built, installed and supported by ECOSIRE.