Customer Segmentation & RFM CRM

主な機能

RFM scoring engine that grades every customer on Recency, Frequency, and Monetary value, with weighting tuned to your store during the build

Dynamic segment builder where rules re-evaluate automatically as new orders arrive — no manual re-tagging

Customer 360 profile combining lifetime value, full order timeline, segment membership, and contact details in one view

Predicted Customer Lifetime Value (CLV) and churn-risk bands recomputed on every order and customer event

Scores written back as native Shopify customer metafields, reusable in theme, Flow, and other apps

Segment sync to email (Klaviyo, Shopify Email), SMS platforms, and Meta/Google custom audiences via supported connectors

Cohort and retention analytics that track how each acquisition month retains over time

Automated win-back triggers for lapsing customers and VIP triggers for your highest-value shoppers

Real-time updates via Shopify orders/create, orders/updated, and customers/update webhooks

Initial historical backfill of all customers and orders through the Admin GraphQL API on install

Embedded admin UI inside Shopify Admin using App Bridge and Polaris for a native feel

Configurable RFM band thresholds and segment definitions so the model matches your AOV and purchase cadence

受注生産、すべておまかせ

自分での設定は不要 — ECOSIRE が構築・インストール・サポートする実働アプリです。

ご注文

一回限りの構築料金から始めます。キックオフで一緒に範囲を決めます。

構築とインストール

ECOSIRE がお客様の Shopify 上で構築・設定・インストールします。

本番稼働 + サポート

約2〜4週間で稼働し、リリース後のサポート期間が付きます。

この製品について

Customer Segmentation & RFM CRM turns your raw Shopify order history into a living retention engine. Instead of static manual tags, every customer is continuously scored on Recency, Frequency, and Monetary (RFM) value and placed into dynamic segments that update themselves as new orders land.

This is not an instant App Store install. ECOSIRE builds, configures, and installs this app on your store as a custom embedded Shopify app, tailored to your catalog, order patterns, and the marketing tools you already use. After a short discovery call we scope your segment rules and scoring weights, then deliver a working, installed system.

How it works technically: the app authenticates via Shopify OAuth with read scopes for customers and orders, performs an initial backfill through the Admin GraphQL API, then stays current through orders/create, orders/updated, and customers/update webhooks. RFM scores, predicted CLV, and churn-risk bands are recomputed on each event and written back as customer metafields so segments are usable across your theme, flows, and other apps. A Customer 360 view shows each shopper's full order timeline, lifetime value, and segment membership in one screen.

Segments go where you sell. Built-in win-back and VIP triggers, plus segment sync to Klaviyo, Shopify Email/Flow, SMS platforms, and ad audiences (Meta/Google custom audiences via supported connectors), so the right list reaches the right channel automatically. Cohort and retention analytics show how each acquisition month is actually retaining.

Built for retention-focused brands that have outgrown basic tags. One-time build price, then ongoing support and updates handled directly by ECOSIRE.

得られるもの

A fully built, installed embedded Shopify app authenticated via OAuth and connected to your store

Configured RFM scoring model with band thresholds tuned to your order history and average order value

Customer 360 dashboard and dynamic segment builder live inside your Shopify Admin

Customer metafield schema for RFM scores, CLV, and churn-risk plus an initial backfill of all historical data

Webhook subscriptions for orders and customer events wired and verified for real-time scoring

At least one configured segment sync to your chosen email/SMS/ads destination, with mapping documented

Admin walkthrough session plus written setup and usage documentation for your team

Post-launch support window with bug fixes and minor adjustments, then ongoing support as agreed

これは誰のためのものですか

Retention & Lifecycle Marketer

Wants precise, always-fresh audiences for win-back, VIP, and lapsed flows instead of manually maintaining tags, and needs segments to push straight into Klaviyo or Shopify Email.

DTC Founder / Owner-Operator

Running a growing brand on order data they can't fully see; wants a Customer 360 and CLV/churn signals to know who to keep, who to win back, and where margin really comes from.

Ecommerce / CRM Manager

Owns the customer database and reporting; needs cohort retention analytics and reusable metafield-based segments that other apps and ad platforms can consume without exports.

Customer Segmentation & RFM CRM の比較方法

基準	エコシエール	カスタムビルド	競合他社
RFM scoring tuned to your store's order history	付属	部分的なサポート	部分的なサポート
Dynamic segments that auto-update from order webhooks	付属	付属	部分的なサポート
Predicted CLV and churn-risk scoring	付属	部分的なサポート	部分的なサポート
Customer 360 profile with full order timeline	付属	部分的なサポート	付属
Scores stored as reusable Shopify metafields	付属	付属	含まれていない
Segment sync to email/SMS/ad audiences	付属	部分的なサポート	付属
Cohort and retention analytics	付属	部分的なサポート	部分的なサポート
No monthly per-app subscription (one-time build)	付属	付属	含まれていない
Instant self-serve install	含まれていない	含まれていない	付属

Customer Segmentation & RFM CRM に関するよくある質問

Is this an instant download from the Shopify App Store?

No. This is a build-to-order app. ECOSIRE custom-builds, configures, and installs it on your store, tailored to your catalog, order patterns, and the email/SMS/ad tools you use. There is no self-serve App Store listing to click-install.

How long does delivery take after I order?

Typical delivery is about 2 to 4 weeks from the discovery call, depending on store size and how many segment rules and sync destinations you need. We start with a scoping call, agree on RFM weights and segments, then build, install, and verify the historical backfill before handover.

What ongoing support and updates do I get?

Every build includes a post-launch support window covering bug fixes and minor adjustments. After that, ECOSIRE provides ongoing support, Shopify API version upkeep (so webhooks and GraphQL calls stay current), and enhancements under a support arrangement we agree on. You are not left to maintain the app yourself.

How does the app keep segments up to date?

It subscribes to Shopify webhooks (orders/create, orders/updated, customers/update). When an event fires, RFM scores, CLV, and churn-risk are recomputed and written back to the customer's metafields, so segment membership updates automatically without manual re-tagging.

Will it work with my existing email, SMS, and ad tools?

Yes, where a supported connector exists. We commonly sync segments to Klaviyo, Shopify Email and Flow, SMS platforms, and Meta/Google custom audiences. Because scores live in native Shopify metafields, other apps can also read them. We confirm your exact destinations during scoping and wire at least one in the build.

What Shopify permissions does it need, and is my data safe?

It uses Shopify OAuth with read access to customers and orders and write access to customer metafields. It runs as an embedded app within Shopify Admin and processes your data to compute scores — no reselling or sharing of your customer data. Exact scopes are reviewed with you before install.