イメージプレビューTrack the full TikTok customer journey via browser Pixel and server-side Events API to feed accurate,
deduplicated conversion signal back to TikTok and optimize your ad spend. Custom-built for your Magento 2 / Adobe Commerce store, installed and supported by ECOSIRE.
TikTok Pixel & Events APIとは？
Track the full TikTok customer journey via browser Pixel and server-side Events API to feed accurate, deduplicated conversion signal back to TikTok and optimize your ad spend. Custom-built for your Magento 2 / Adobe Commerce store, installed and supported by ECOSIRE. Built to order by ECOSIRE for Magento 2 / Adobe Commerce (build-to-order) — indicative price from $999.00 USD; request a quote for a scoped proposal.
主な機能
受注生産、すべておまかせ
自分での設定は不要 — ECOSIRE が構築・インストール・サポートする実働アプリです。
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ご注文
一回限りの構築料金から始めます。キックオフで一緒に範囲を決めます。
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構築とインストール
ECOSIRE がお客様の Magento 2 上で構築・設定・インストールします。
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本番稼働 + サポート
約1週間（営業日ベース）で稼働し、本番稼働後2週間のサポートが付きます。納品したコードの不具合は無償で修正します。
この製品について
TikTok's ad delivery is only as good as the conversion signal you send it. With Safari ITP, ad blockers, and consent gating eroding browser-only tracking, a Pixel-alone setup leaves TikTok optimizing on incomplete data — and your CPA inflated. This ECOSIRE extension closes that gap by pairing the browser-side TikTok Pixel with the server-side Events API, sending matched, deduplicated events from both channels.
We deliver a clean Magento 2 module under app/code/Ecosire/TikTokEvents. The frontend Pixel is injected through layout XML and a lightweight ViewModel so it loads without blocking checkout. Server-side events are emitted from Magento observers and plugins on real domain events — checkout_submit_all_after for purchases, customer_register_success for CompleteRegistration, add-to-cart and category/product view events — then dispatched to TikTok's Events API endpoint through an async queue so storefront latency is untouched. Every event carries a shared event_id so TikTok deduplicates the browser and server copy instead of double-counting.
Advanced matching hashes customer email and phone (SHA-256) server-side before transmission, lifting match quality and attribution without exposing PII in the browser. The full journey — ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, CompletePayment — maps to TikTok's standard event taxonomy, and purchase events can build value-based Custom Audiences for retargeting and lookalikes.
Admin configuration lives under Stores > Configuration behind a dedicated ACL resource: Pixel ID, Access Token, test event code, consent-mode toggle, and per-event enable/disable. It respects Magento's cookie/consent state and works on Adobe Commerce and Magento Open Source. Because this is build-to-order, ECOSIRE scopes it to your theme, checkout (including one-step checkout extensions), and multi-store setup, then installs and supports it.
得られるもの
- Custom Magento 2 module (Ecosire_TikTokEvents) delivered as installable source under app/code, with composer packaging
- Installation and configuration on your staging environment, then production deployment coordinated with your team
- TikTok Events Manager validation: confirmed Pixel + Events API events firing and deduplicating using a test event code
- Admin configuration walkthrough plus a short written runbook for managing Pixel ID, tokens and per-event toggles
- Mapping document of which Magento events map to which TikTok standard events for your specific checkout flow
- Source code with inline documentation, di.xml wiring, and a README covering upgrade and rollback steps
- Post-deployment support window for fixes and tuning, with optional ongoing maintenance
これは誰のためのものですか
Performance Marketer running TikTok Ads
Buys TikTok ad inventory and needs accurate CompletePayment and value signal to lower CPA and feed lookalikes. Frustrated that browser-only Pixel under-reports conversions after iOS and ad-blocker losses.
Magento Store Owner / eCommerce Manager
Owns the P&L on a DTC brand and wants TikTok spend to be measurable and attributable, without a tag manager hack that slows checkout or risks PII leaks in the browser.
Magento Developer / Technical Lead
Maintains the store and wants a clean, observer-driven module under app/code with proper di.xml, ACL, and async dispatch — not third-party GTM scripts bolted onto the theme that break on upgrade.
TikTok Pixel & Events API の比較方法
| 基準 | エコシエール | カスタムビルド | 競合他社 | Magento 2 標準機能 |
|---|---|---|---|---|
| Server-side TikTok Events API (not just browser Pixel) | 付属 | 部分的なサポート | 部分的なサポート | 含まれていない |
| Browser/server event deduplication via shared event_id | 付属 | 部分的なサポート | 部分的なサポート | 含まれていない |
| Advanced matching with SHA-256 hashing done server-side | 付属 | 部分的なサポート | 部分的なサポート | 含まれていない |
| Built, installed and supported for your exact theme/checkout | 付属 | 付属 | 含まれていない | 含まれていない |
| Async dispatch so checkout latency is unaffected | 付属 | 部分的なサポート | 部分的なサポート | 含まれていない |
| Clean module under app/code with di.xml, observers, ACL | 付属 | 部分的なサポート | 部分的なサポート | 含まれていない |
| Value-based Custom Audience signal from purchases | 付属 | 部分的なサポート | 付属 | 含まれていない |
| Multi-store / per store-view Pixel and token scoping | 付属 | 部分的なサポート | 部分的なサポート | 含まれていない |
TikTok Pixel & Events API に関するよくある質問
How long until it is live on my store?
Because this is build-to-order, ECOSIRE builds and scopes the module to your specific theme, checkout, and multi-store setup rather than shipping a generic download. Typical delivery is about 5 to 10 business days from when we have access to your staging environment and your TikTok Pixel ID and Access Token. We install on staging, validate every event in TikTok Events Manager with a test event code, then coordinate the production deploy with you.
Do I get ongoing support and updates after delivery?
Yes. Every build includes a post-deployment support window to fix any issues found after go-live. Beyond that, ECOSIRE offers optional ongoing maintenance covering Magento 2.4.x and PHP upgrades, TikTok Events API version changes, and new event mappings as TikTok updates its API. Because you receive full source under app/code, you are never locked in.
Will the server-side calls slow down my checkout?
No. Events API HTTP requests are dispatched through an async queue and run out of band, so the customer-facing checkout completes without waiting on TikTok. The browser Pixel is injected via layout XML and deferred so it does not block rendering or harm Core Web Vitals. If TikTok's API is unreachable, the event is logged and retried rather than breaking the storefront action.
How does event deduplication actually work?
For each tracked action we generate a single shared event_id and attach it to both the browser Pixel event and the matching server-side Events API event. TikTok uses that event_id to recognize the two as the same conversion and counts it once. This lets you run both channels for maximum coverage without inflating your reported conversions.
Is my customer data handled safely with advanced matching?
Yes. Advanced matching parameters such as email and phone are normalized and hashed with SHA-256 on the server before they are ever sent to TikTok, so raw PII is never exposed in the browser or in page source. The module also honors your Magento cookie/consent state and can send a consent signal, so events respect the shopper's choices.
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TikTok Pixel & Events API
Track the full TikTok customer journey via browser Pixel and server-side Events API to feed accurate, deduplicated conversion signal back to TikTok and optimize your ad spend. Custom-built for your Magento 2 / Adobe Commerce store, installed and supported by ECOSIRE.
- Dual tracking: browser TikTok Pixel plus server-side Events API for resilient conversion signal
- Event deduplication via a shared event_id on every browser/server event pair so TikTok never double-counts
- Advanced matching with SHA-256 hashed email and phone generated server-side, never exposing PII in the page
- Full journey mapping: ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, CompletePayment to TikTok standard events