Marketing teams that run their business in Odoo end up living in two places: they plan campaigns, track leads, and report revenue in Odoo, then jump into a browser to publish to Instagram, copy engagement numbers into a spreadsheet, and manually reconcile which posts drove which enquiries. Odoo core has no concept of a social channel — there is no social.account, no social.post, no scheduled publishing, and no way to attribute a comment or DM back to a res.partner or crm.lead. The Marketing apps stop at email and events, so anything Instagram-related is stitched together by hand, and the insight data that should inform your funnel never reaches the database where your reporting lives.

Social Instagram is a made-to-order Odoo module that ECOSIRE builds for your specific account setup. It introduces first-class models — an instagram.account record holding the connected Business/Creator account and its long-lived access token, an instagram.post model with a state machine (draft → scheduled → published → failed) driving publishing, and an instagram.insight model that stores time-series metrics. Publishing runs against the official Instagram Graph API: the module handles the two-step media container create/publish flow, image and video (Reels) uploads, carousels, caption and first-comment handling, and hashtag sets. Scheduled posts are dispatched by an ir.cron job that scans for due scheduled records, calls the Graph endpoint, and writes back the returned media ID, permalink, and any error, all with token-refresh handling so a run never dies silently on an expired token.

On the analytics side, a second cron pulls account- and media-level insights (reach, impressions, engagement, saves, profile views, follower deltas) on the cadence you choose and stores them against each post and account, so you get native Odoo pivots, graphs, and dashboards over Instagram performance next to the rest of your marketing data. Comment sync brings mentions and post comments into Odoo where they can be read, replied to via the API, and — where you want it — matched to an existing res.partner or spun into a crm.lead, turning social engagement into trackable pipeline. Everything is permissioned properly: ir.model.access.csv plus record rules keep tokens and account records visible only to the marketing group, publishing actions are audit-logged, and the token field is stored encrypted rather than in plain text. Views are delivered as standard XML (list, form, kanban of the content calendar, and a scheduling calendar view), and the whole integration is exposed over Odoo's XML-RPC/JSON-RPC API so an external scheduler or your own automation can create and publish posts programmatically.

Because this is build-to-order, nothing is downloaded and switched on the same day. After a short scoping call we confirm exactly which accounts, post types, insight metrics, and CRM/attribution rules you need, then we build against your Odoo edition (Community or Enterprise) and version, test on a staging copy of your database, run UAT with your team, and deploy to production with a rollback plan. Typical delivery is 2–4 weeks from confirmed scope, depending on how many accounts and how much automation you want. Pricing starts from $249 (indicative, single-company base scope); additional connected Instagram accounts, multi-company routing, deeper CRM attribution, and historical insight backfill increase the quoted scope. You receive the full installable source, the git repository, and documentation — it is your module, not a rented feature.