Facebook & Instagram Lead Ads Connector for Odoo

Name: Facebook & Instagram Lead Ads Connector for Odoo
Brand: ECOSIRE
SKU: facebook-instagram-lead-ads

Fonctionnalités clés

Real-time capture of Facebook & Instagram Lead Form submissions via a public Odoo controller subscribed to Meta's leadgen webhook

Automatic creation of crm.lead records the instant a prospect submits a form — no manual CSV export from Ads Manager

Configurable field mapping (meta.lead.form.mapping model) from any Lead Form question to standard or custom Odoo fields

Support for both Facebook Page forms and Instagram lead ads under the same connector

Multi-page and multi-ad-account support — connect several Meta Business assets to one Odoo instance

Full UTM and campaign attribution: campaign_id, adset_id and ad_id linked to Odoo utm.campaign / utm.source / utm.medium

Per-form default assignment of salesperson, sales team, lead source and medium

Webhook signature verification (X-Hub-Signature) and payload validation to reject spoofed requests

Graph API retrieval of the complete field set with retry-and-backoff on transient failures

Queued, cron-processed ingestion (ir.cron) so lead bursts are never dropped

Configurable de-duplication on email or phone to prevent duplicate opportunities

Raw event log with one-click replay for any inbound lead

Security via ir.model.access.csv and record rules scoping config and leads to marketing/sales roles

Long-lived Meta access-token storage with expiry alerts before tokens lapse

Optional automated action to trigger follow-up email/SMS or lead-scoring on creation

QWeb / list reporting on leads and cost signals grouped by campaign, adset and ad

Fait sur commande, clé en main

Aucune configuration à faire vous-même — une app fonctionnelle conçue, installée et prise en charge par ECOSIRE.

Vous commandez

Commencez par un prix de développement unique. Nous cadrons le projet avec vous au lancement.

Nous développons et installons

ECOSIRE la développe, la configure et l'installe sur votre Odoo.

Mise en ligne + assistance

Vous êtes en ligne en 2–4 semaines environ, avec une période d’assistance après le lancement.

À propos de ce produit

Every lead your Meta campaigns generate should be a working opportunity inside Odoo within seconds — not a CSV you download from Ads Manager the next morning after the prospect has gone cold. The Facebook & Instagram Lead Ads Connector is a build-to-order Odoo module that ECOSIRE designs, builds, installs and supports for your exact CRM setup, so leads from Facebook and Instagram Lead Form ads land directly in crm.lead in real time with full field mapping and campaign attribution.

This is not a generic apps.odoo.com download. After you purchase, our Odoo engineers scope your Meta Business assets (pages, ad accounts, forms), map each lead-form question to the right Odoo field, wire the Graph API webhook, and hand you a tested, documented module running on your Odoo 17, 18 or 19 instance. Typical delivery is 2–4 weeks depending on the number of pages, forms and custom fields.

How it works under the hood. The module registers a public controller endpoint that subscribes to Meta's leadgen webhook. When a user submits a Lead Form, Meta pushes a real-time notification; the connector verifies the payload signature, calls the Graph API to retrieve the full field set, and creates a crm.lead record. A configuration model (meta.lead.form.mapping) lets you map every form question — name, email, phone, company, custom questions — to standard or custom Odoo fields, with per-form defaults for salesperson, sales team, medium and source. UTM and campaign data (campaign_id, adset_id, ad_id, plus utm_* parameters carried in the form context) are stored on the lead and linked to Odoo's utm.campaign, utm.source and utm.medium models so your marketing attribution reports actually reflect paid social.

Reliability is designed in. Incoming webhook events are queued and processed by an Odoo automated action / scheduled job (ir.cron) so a burst of leads during a viral ad never drops a record; failed Graph API calls retry with backoff, and a raw-event log lets you replay any lead. De-duplication rules (configurable on email or phone) prevent the same person creating duplicate opportunities across forms. Access is locked down with ir.model.access.csv and record rules so only your marketing and sales teams see the connector configuration and inbound leads.

Because it's your module — full source, no black box — it plays cleanly with the rest of Odoo: assignment rules, lead scoring, marketing automation, email/SMS follow-up, and QWeb reports on cost-per-lead by campaign. Works on Odoo Community and Enterprise, versions 17, 18 and 19. ECOSIRE handles the Meta app review, token management and go-live, then supports the module through a warranty window and offers ongoing maintenance as Meta's Graph API evolves.

Ce que vous obtenez

Custom Odoo module source code (full __manifest__.py, models, views, controllers, security files) delivered as an installable addon for Odoo 17, 18 or 19

Meta app configuration & webhook setup: leadgen subscription, verify token, and Graph API app review assistance for the leadgen permission

Field-mapping configuration for each of your Lead Forms, wired to your standard and custom crm.lead fields

UTM/campaign attribution wiring into your existing utm.campaign / utm.source / utm.medium records

Deployment onto your instance (self-hosted, Odoo.sh or ECOSIRE-hosted) with go-live validation using live test leads

Admin & user documentation plus a recorded/live training session for your marketing and sales teams

Post-launch warranty/support window with bug fixes and Meta Graph API compatibility patches

Optional maintenance retainer for new forms, new pages, and future Odoo version upgrades

Pour qui c'est

Performance Marketer running Meta lead-gen

Runs Facebook and Instagram Lead Ad campaigns and needs every submission in Odoo CRM instantly, with campaign, adset and ad attribution intact, so speed-to-lead and cost-per-lead reporting are accurate without manual CSV exports.

Sales Operations / CRM Manager

Owns crm.lead data quality and routing. Wants inbound Meta leads auto-assigned to the right team and salesperson, de-duplicated, and mapped cleanly to existing fields and automation rules — not dumped into a generic inbox.

Agency or Multi-Brand Marketing Lead

Manages several Facebook Pages and ad accounts across brands or clients and needs one Odoo connector that routes each page's forms to the correct sales team, source and campaign with full audit logging.

Comment Facebook & Instagram Lead Ads Connector for Odoo se compare

Critère	ÉCOSIRE	Construction personnalisée	Concurrent
Real-time Facebook + Instagram lead capture into crm.lead	Built-in via leadgen webhook + Graph API	Possible but you build and maintain the webhook yourself	Often present, quality varies
Custom field mapping to your standard & custom Odoo fields	Configured per form to your exact fields	You design the mapping model from scratch	Fixed or limited mapping
UTM / campaign / adset / ad-level attribution	Linked to utm.campaign / utm.source / utm.medium	Must be coded and tested by you	Prise en charge partielle
Multi-page & multi-ad-account routing	Supported, each routed to its own team/source	Extra engineering effort	Prise en charge partielle
Reliability: queued, cron-retried ingestion + replayable log	Designed in with ir.cron + raw-event log	You must build queueing and retries	Rarely exposed or configurable
Security: signature verification + record rules	X-Hub-Signature checks + ir.model.access.csv	Your responsibility to harden	Prise en charge partielle
Meta app review & token management handled for you	ECOSIRE manages review, tokens, expiry alerts	You handle Meta review and tokens	Self-service, docs-only
Ongoing Graph API compatibility & support	Warranty + optional maintenance retainer	You maintain it as Meta's API changes	Vendor-dependent, may lag
Full source code ownership, no black box	You own the complete addon source	You own it (you wrote it)	Usually closed / obfuscated

Foire aux questions sur Facebook & Instagram Lead Ads Connector for Odoo

How long until the connector is live on my Odoo?

This is a build-to-order module, not an instant download. After purchase we scope your Meta pages, ad accounts and Lead Forms, then build, install and test the connector on your Odoo 17, 18 or 19 instance. Typical delivery is 2–4 weeks; more pages, forms and custom field mappings sit at the longer end. We share a milestone plan up front and validate go-live with real test leads.

What support and updates do I get after delivery?

Every build includes a post-launch warranty window covering bug fixes and Graph API compatibility patches (Meta changes its API regularly). You receive full module source, documentation and team training. Beyond the warranty, an optional maintenance retainer covers new forms, new pages, Odoo version upgrades and ongoing Meta compatibility. You are never locked to us — the code is yours.

Does this work with Instagram lead ads too, or only Facebook?

Both. The same connector subscribes to Meta's leadgen webhook across your Facebook Pages and Instagram lead ads, so submissions from either platform flow into crm.lead through the same field mapping and attribution logic. Multiple pages and ad accounts can feed one Odoo instance, each routed to its own sales team and source.

Will my campaign, UTM and ad-level attribution carry into Odoo?

Yes. We capture campaign_id, adset_id and ad_id from the lead payload plus any UTM parameters carried in the form context, and link them to Odoo's utm.campaign, utm.source and utm.medium models. That means your cost-per-lead and source reporting in CRM reflect paid social accurately, down to the individual ad.

Does it run on Odoo Community or only Enterprise?

It runs on both Community and Enterprise, and on Odoo 17, 18 and 19. The module relies on the standard CRM (crm.lead), UTM and automated-action framework present in Community, so you don't need Enterprise. We confirm your exact edition and version during scoping and build against it.

How do you prevent duplicate leads and lost submissions?

Inbound webhook events are queued and processed by an Odoo scheduled job (ir.cron) with retry-and-backoff, so a burst of leads from a high-performing ad is never dropped, and every event is stored in a replayable raw log. Configurable de-duplication on email or phone stops the same person creating multiple opportunities across your forms.

Is the integration secure?

Yes. The webhook controller verifies Meta's X-Hub-Signature to reject spoofed requests, Graph API tokens are stored with expiry alerts before they lapse, and access to the connector configuration and inbound leads is scoped with ir.model.access.csv and record rules so only authorized marketing and sales roles can see them.