A build-to-order Salesforce solution for teams that need to qualify and route records by governed rules in marketing handoffs, with idempotent processing, visible exceptions, and reconciliation.

The buyer job

Revenue operations leads need to qualify and route records by governed rules without losing ownership when records cross system boundaries. This concept starts with the business decision and evidence required at each stage, then maps that intent to supported Salesforce surfaces.

Workflow and object design

Receive a marketing handoffs signal, validate its source and required fields, resolve Campaign, Campaign Member and Lead, apply the qualification & routing decision rules, write the approved state, then record a correlated audit result. The source event is marketing.qualify.requested; the resulting audit event is marketing.qualify.recorded. The mapped business surface is Campaign, Campaign Member and Lead.

Technical approach

The scoped design may use OAuth 2.0 connected app, REST API, Bulk API 2.0, Composite API, Pub/Sub API, Lightning Web Components, Flow. Authentication is based on OAuth connected app with scoped permission sets and a dedicated integration user. The implementation accounts for Salesforce API allocations, Bulk API job limits and transaction governor limits.

Failure and reconciliation design

Every request uses the idempotency key salesforce-marketing-qualify:source-id:revision. Retryable transport and throttle responses enter bounded backoff; validation and mapping failures enter a visible exception queue. A reconciliation pass compares source revision, target identifier and recorded state, then permits controlled replay without duplicating the business action.

Build-to-order boundary

This page describes a solution concept, not a prebuilt or immediately available product. Exact fields, actions, interfaces, data retention and acceptance checks are confirmed before a build is authorized.