Follow-Up Email Automation brings lifecycle email marketing natively inside your Magento 2 or Adobe Commerce store, so you stop paying per-contact fees to an external ESP and stop syncing customer data out to a third party. It is a build-to-order extension — ECOSIRE engineers it against your exact Magento version, edition (Open Source or Adobe Commerce), theme and existing customisations, then installs and supports it on your environment. There is no instant Marketplace download.

The module ships as a standard package under app/code/Ecosire/FollowUpEmail, registered through registration.php and module.xml. It listens to 20+ Magento events via observers declared in events.xml — customer_register_success, sales_order_save_after, sales_order_invoice_save_after, review_save_after, wishlist_add_product, abandoned-cart detection, order-status transitions, birthday and win-back windows, and more. Each trigger enqueues a job processed by a dedicated cron group, so sends never block checkout or the admin.

Campaigns are built and managed from a dedicated admin section gated by its own ACL resources (Ecosire_FollowUpEmail::campaigns). Marketers get A/B testing of subject lines and body content with automatic winner selection, per-segment conditional rules evaluated against customer attributes and order history, drag-and-drop template personalization with Magento variable resolution, and cross-sell / dynamic coupon insertion using native SalesRule codes. A built-in analytics dashboard reports sends, opens, clicks, conversions and revenue per campaign and per variant.

Everything is exposed through service contracts plus REST and GraphQL endpoints for headless and PWA storefronts, and respects store-view scope, multi-website setups and customer consent flags. Delivered with installation, smoke testing on your staging environment, and a documented handover.