Every lead your Meta campaigns generate should be a working opportunity inside Odoo within seconds — not a CSV you download from Ads Manager the next morning after the prospect has gone cold. The Facebook & Instagram Lead Ads Connector is a build-to-order Odoo module that ECOSIRE designs, builds, installs and supports for your exact CRM setup, so leads from Facebook and Instagram Lead Form ads land directly in crm.lead in real time with full field mapping and campaign attribution.

This is not a generic apps.odoo.com download. After you purchase, our Odoo engineers scope your Meta Business assets (pages, ad accounts, forms), map each lead-form question to the right Odoo field, wire the Graph API webhook, and hand you a tested, documented module running on your Odoo 17, 18 or 19 instance. Typical delivery is one working week depending on the number of pages, forms and custom fields.

How it works under the hood. The module registers a public controller endpoint that subscribes to Meta's leadgen webhook. When a user submits a Lead Form, Meta pushes a real-time notification; the connector verifies the payload signature, calls the Graph API to retrieve the full field set, and creates a crm.lead record. A configuration model (meta.lead.form.mapping) lets you map every form question — name, email, phone, company, custom questions — to standard or custom Odoo fields, with per-form defaults for salesperson, sales team, medium and source. UTM and campaign data (campaign_id, adset_id, ad_id, plus utm_* parameters carried in the form context) are stored on the lead and linked to Odoo's utm.campaign, utm.source and utm.medium models so your marketing attribution reports actually reflect paid social.

Reliability is designed in. Incoming webhook events are queued and processed by an Odoo automated action / scheduled job (ir.cron) so a burst of leads during a viral ad never drops a record; failed Graph API calls retry with backoff, and a raw-event log lets you replay any lead. De-duplication rules (configurable on email or phone) prevent the same person creating duplicate opportunities across forms. Access is locked down with ir.model.access.csv and record rules so only your marketing and sales teams see the connector configuration and inbound leads.

Because it's your module — full source, no black box — it plays cleanly with the rest of Odoo: assignment rules, lead scoring, marketing automation, email/SMS follow-up, and QWeb reports on cost-per-lead by campaign. Works on Odoo Community and Enterprise, versions 17, 18 and 19. ECOSIRE handles the Meta app review, token management and go-live, then supports the module through a warranty window and offers ongoing maintenance as Meta's Graph API evolves.