A behaviour-triggered email automation extension for Magento 2 / Adobe Commerce — 20+ trigger events, A/B testing, segmentation and built-in analytics, built-to-order and installed by ECOSIRE on your store. One-time license from $149.00 USD for Magento 2 / Adobe Commerce (build-to-order) — includes 12 months of updates and support.

A behaviour-triggered email automation extension for Magento 2 / Adobe Commerce — 20+ trigger events, A/B testing, segmentation and built-in analytics, built-to-order and installed by ECOSIRE on your store.
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Follow-Up Email Automation brings lifecycle email marketing natively inside your Magento 2 or Adobe Commerce store, so you stop paying per-contact fees to an external ESP and stop syncing customer data out to a third party. It is a build-to-order extension — ECOSIRE engineers it against your exact Magento version, edition (Open Source or Adobe Commerce), theme and existing customisations, then installs and supports it on your environment. There is no instant Marketplace download.
20+ behaviour triggers wired through Magento observers (events.xml): registration, order placed/invoiced/shipped, status changes, abandoned cart, product review, wishlist add, birthday and win-back windows
A/B testing of subject line and body content with automatic statistical winner selection per campaign
Per-segment conditional rules evaluated against customer group, lifetime value, order count, order history and custom EAV attributes
Drag-and-drop template editor with Magento variable/personalization resolution and store-view-scoped content
Dynamic cross-sell blocks and on-the-fly coupon generation using native Magento SalesRule codes
Built-in analytics dashboard: sends, opens, clicks, conversions and attributed revenue per campaign and per A/B variant
The module ships as a standard package under app/code/Ecosire/FollowUpEmail, registered through registration.php and module.xml. It listens to 20+ Magento events via observers declared in events.xml — customer_register_success, sales_order_save_after, sales_order_invoice_save_after, review_save_after, wishlist_add_product, abandoned-cart detection, order-status transitions, birthday and win-back windows, and more. Each trigger enqueues a job processed by a dedicated cron group, so sends never block checkout or the admin.
Campaigns are built and managed from a dedicated admin section gated by its own ACL resources (Ecosire_FollowUpEmail::campaigns). Marketers get A/B testing of subject lines and body content with automatic winner selection, per-segment conditional rules evaluated against customer attributes and order history, drag-and-drop template personalization with Magento variable resolution, and cross-sell / dynamic coupon insertion using native SalesRule codes. A built-in analytics dashboard reports sends, opens, clicks, conversions and revenue per campaign and per variant.
Everything is exposed through service contracts plus REST and GraphQL endpoints for headless and PWA storefronts, and respects store-view scope, multi-website setups and customer consent flags. Delivered with installation, smoke testing on your staging environment, and a documented handover.
Wants repeat-purchase revenue from win-back, post-purchase and birthday flows without paying escalating per-contact fees to an external ESP — and without exporting customer data off the Magento platform.
Needs to build segmented, A/B-tested campaigns and read open/click/conversion analytics from one admin screen, with triggers tied to real Magento events rather than fragile spreadsheet imports.
Wants a clean, DI-based module under app/code that uses observers, service contracts and GraphQL correctly, plays well with existing customisations, and won't collapse on the next Adobe Commerce upgrade.
ecosire.com でライセンスを購入し、アカウント ダッシュボードから Follow-Up Email Automation モジュールの ZIP をダウンロードします。
ZIP をサーバー上の Odoo カスタム アドオン フォルダーに抽出します (または、[アプリ] > [Odoo.sh / runbot のファイルからインストール] を介してアップロードします)。
開発者モードをアクティブにし、アプリを開き、「アプリリストの更新」をクリックして、「Follow-Up Email Automation」を検索し、「インストール」を押します。
新しいメニューを開き、ECOSIRE ライセンス キーを貼り付け、外部認証情報 (Shopify、Amazon、Stripe など) を接続して保存します。
組み込みの接続テストを実行し、最初の 10 レコードを同期し、定期的な cron をスケジュールします。何か問題が発生した場合はサポートにお問い合わせください。
| 基準 | エコシエール | カスタムビルド | 競合他社 | オドゥー ネイティブ |
|---|---|---|---|---|
| Native Magento 2 architecture (observers, di.xml, service contracts, ACL) | ||||
| 20+ behaviour triggers including abandoned cart, review, wishlist and birthday | ||||
| Built-in A/B testing with automatic winner selection | ||||
| Customer data stays inside Magento (no external ESP sync) | ||||
| Built, installed and smoke-tested on your store by the vendor | ||||
| REST + GraphQL endpoints for headless / PWA storefronts | ||||
| Instant self-service download / immediate availability | ||||
| Tailored to your exact version, edition and existing customisations |
No. Follow-Up Email Automation is build-to-order. ECOSIRE engineers the module against your specific Magento version, edition and customisations, then installs it on your environment. You receive a real, version-matched extension rather than a generic Marketplace package.
Typical delivery is around 2 to 3 weeks from kickoff, depending on your Magento version, the number of trigger flows you need at launch and the complexity of your existing customisations. After the discovery call we confirm a firm timeline before development starts, and we install and smoke-test on your staging environment before going live.
Installation, staging smoke tests and a defined post-launch support window are included, covering bug fixes and compatibility help. Beyond that, ECOSIRE offers maintenance retainers for Magento/Adobe Commerce version upgrades, new trigger flows and template work. You own the source code, so you are never locked in.
Yes. The module uses standard Magento 2 architecture — observers, di.xml, service contracts, ACL and cron — so it runs on both Magento Open Source and Adobe Commerce. We build and test against your exact edition and version, including multi-website and store-view scope.
Yes. Triggers fire server-side from Magento events regardless of the storefront, and campaign data plus subscription actions are exposed through REST and GraphQL endpoints, so a PWA Studio or custom headless frontend can integrate cleanly.
Yes. Because the automation runs natively inside your Magento install, customer and order data is processed in your own database and email pipeline rather than being synced out to a third-party ESP, which simplifies your privacy and consent posture.
A behaviour-triggered email automation extension for Magento 2 / Adobe Commerce — 20+ trigger events, A/B testing, segmentation and built-in analytics, built-to-order and installed by ECOSIRE on your store.