How a Dubai Grocery Retailer Launched Same-Day Delivery with Odoo & Shopify Integration
ECOSIRE launched a Shopify storefront integrated with the existing Odoo inventory through the ECOSIRE Shopify Connector. Real-time inventory sync ensures online customers only see items that are actually in stock at their nearest store. A store-picking workflow was configured where online orders are routed to the nearest branch for in-store picking and same-day delivery through a local logistics partner integration. Perishable inventory was enhanced with batch-level expiry tracking and automated markdown rules — items within 3 days of expiry are automatically discounted 30% on both POS and Shopify. Reorder points were configured for all SKUs based on 12-week sales velocity, with purchase orders auto-generated when stock drops below the threshold.
Datos clave
Los desafíos
No Online Sales Presence
Despite competitors rapidly adopting delivery platforms, the retailer had no online ordering capability. Previous attempts to join third-party delivery apps were abandoned due to 25-30% commission fees that made grocery margins unviable. The company needed its own online storefront but lacked the technical infrastructure to manage online inventory separately.
Perishable Inventory Management
With 2,800+ SKUs across 6 stores — many being fresh produce, dairy, and bakery items — tracking expiry dates and managing waste was a constant struggle. Store managers made ad-hoc markdowns on near-expiry items with no systematic approach, and weekly waste averaged 6-8% of perishable stock value.
Manual Supplier Reordering
Store supervisors manually counted shelf stock and placed orders with 40+ suppliers via phone and WhatsApp. High-demand items frequently ran out between orders, while slow-moving items accumulated. There was no demand forecasting or automated reorder-point logic.
Los resultados
“Everyone told us grocery delivery does not work without investor funding to absorb losses. ECOSIRE proved that wrong by connecting our existing inventory system to an online store. We own the customer relationship, we control the margins, and we deliver the same day from the nearest store.”
Próximos pasos
The retailer is expanding its delivery zone and adding a subscription box feature for weekly fresh produce baskets. They also plan to implement ECOSIRE loyalty points integration between in-store POS purchases and online orders.
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