Was ist Omnichannel Retail?

Definition:Omnichannel retail is a strategy that provides customers with a seamless shopping experience across all channels — physical stores, online store, mobile app, social media, and marketplaces — with unified inventory, pricing, and customer data.

Omnichannel Retail Erklärt

Implementing omnichannel requires: centralized inventory management (one stock pool across all channels), unified customer profiles, consistent pricing, cross-channel order fulfillment (buy online pick up in store), and real-time data synchronization. Odoo combined with ECOSIRE marketplace connectors enables true omnichannel by syncing inventory and orders across Shopify, Amazon, eBay, and POS.

Verwandte Begriffe

Verwandte Integrationen