AI Lead Scoring & Next-Best-Action is a build-to-order module that ECOSIRE designs, builds, installs, and supports on top of your existing Odoo CRM (crm.lead) — this is not an instant apps.odoo.com download. After purchase our engineers scope your pipeline, sales stages, and territories, then deliver a production-ready module tuned to how your team actually sells, typically within a 2–4 week lead time.

At its core the module extends crm.lead with a set of computed AI fields — a machine-learning lead score (0–100) and a win-probability estimate — surfaced directly on the lead form and kanban pipeline. Scores are recalculated by @api.depends-driven compute methods and scheduled ir.cron jobs whenever engagement changes (emails, calls, meetings, stage moves, form activity), so your reps always see a live, defensible priority ranking instead of gut feel. Behind the fields sits a scoring engine trained on your historical won/lost leads, with an XML-RPC/JSON-RPC bridge so the model can be hosted inside Odoo or called out to an external inference service you control.

Beyond scoring, the module answers the question every sales manager cares about — "what should this rep do next?" A Next-Best-Action engine reads each lead's enriched interaction history and recommends the highest-leverage move (call now, send follow-up email, book a demo, nurture, or disqualify), rendered as an action panel on the lead and as scheduled activities (mail.activity). Automated actions (base.automation) and server actions route freshly scored leads to the right salesperson or team by score band and sales_team territory, so hot leads never sit unclaimed in a shared queue.

Everything is governed by proper Odoo security — ir.model.access.csv for the new models plus record rules so managers see pipeline-wide analytics while reps see only their own book. The module ships with a Pipeline Health dashboard (Odoo's native graph/pivot/cohort views plus optional OWL widgets) and QWeb PDF reports for weekly forecast and conversion reviews. It works on Community and Enterprise, targets Odoo 17, 18 and 19, and is delivered as a clean, upgrade-safe addon — never core-patched — with full source so you're never locked in.