Marketing teams that run Mautic alongside ERPNext usually end up maintaining two disconnected databases. A lead created in ERPNext CRM never reaches the nurture campaign; an email a contact opened in Mautic never updates the Lead or Contact record your sales team works from; segment membership is rebuilt by hand from CSV exports. ERPNext core has an Email Campaign and newsletter feature, but it does not speak to Mautic's segments, campaign builder, or contact scoring — so the moment you standardize on open-source marketing automation, the native tooling runs out of road and the reconciliation becomes a weekly manual chore.

ECOSIRE builds a dedicated Frappe app that makes ERPNext and Mautic a single connected system. The app ships as a proper module with its own DocTypes — a Mautic Settings single DocType holding the base URL, OAuth2/Basic API credentials (stored via Frappe's password fieldtype), and field-mapping child tables, plus a Mautic Sync Log DocType for per-record auditing. Outbound sync is driven from hooks.py doc_events: after_insert and on_update handlers on Lead, Contact and Customer push changes to Mautic's /api/contacts endpoint through a whitelisted server-side wrapper, with the field map translating ERPNext fields to Mautic aliases. Because writes happen on document events, a marketer never has to remember to export anything — creating a lead in ERPNext is enough to enroll it.

Inbound flow closes the loop. A whitelisted method (@frappe.whitelist()) exposed over the Frappe REST API receives Mautic webhooks for mautic.lead_post_save_update, mautic.email_on_open and mautic.form_on_submit events, so opens, clicks, campaign steps and form submissions are written back onto the matching ERPNext Contact/Lead as activities or custom-field values your sales team can filter and report on. Segment and tag mapping is bidirectional: ERPNext-side criteria (customer group, territory, lead source) map to Mautic segments and tags, and a scheduler event (scheduler_events hourly/daily) reconciles membership so the two systems never drift. Campaign triggers fire from ERPNext business events — a Quotation submitted, a Sales Order lost, an Opportunity stage change — pushing the contact into the right Mautic campaign automatically. Role profiles and permission rules keep the Mautic Settings and sync logs restricted to a Marketing Manager role, and a client script surfaces a "Sync to Mautic" button and last-sync status directly on the Lead/Contact form.

Everything is delivered build-to-order. Nothing here is a pre-packaged Frappe Cloud marketplace download — we scope your exact CRM fields, segment logic, campaign triggers and Mautic instance (self-hosted or cloud) on a short call, then build against Frappe/ERPNext v15 or v16 to match your site. Typical delivery is one working week from confirmed scope, depending on how many DocTypes and event triggers you need mapped. You receive the installable source, install and configuration on your environment, documentation, a training session, and a post-go-live support window — described in full below.